This year's Super Bowl may not be held at the newly formed Crypto.com Arena in Los Angeles, but cryptocurrency apps are still in the spotlight. Data shows that three of the top five mobile-first brand ads during the Big Game were crypto apps.
Compared to the previous week's daily average, Coinbase, eToro and FTX all saw a spike in installs in the App Store and Google Play in the U.S. on Feb. 13, and that increase was even greater on the second day.
Of the three, Coinbase saw the largest growth, with installs up 309% week-over-week on February 13 and 286% week-over-week on February 14. Installations of eToro grew 132% on Feb. 13 and 82% on Feb. 14; FTX grew 130% and then 81%.
The rise of crypto app market
A cryptocurrency is a decentralized digital currency that uses an online ledger with strong cryptography to provide more secure online transactions. The most widely known cryptocurrency is Bitcoin. While these unregulated currencies can be used to trade goods and services, most interest is in trading for profit.
For years, cryptocurrencies have been the domain of security-conscious early adopters, but as their popularity has grown, they have become more accessible - thanks in part to crypto-swapping apps. You no longer need to understand the intricacies of mining crypto or blockchain technology. Now you can buy and sell bitcoin, dogecoin, Ethereum and more by simply downloading popular fintech apps like Robinhood.
The explosion of cryptocurrency trading in the first half of 2021 led to a 100% increase in all listed exchanges. the first quarter of 2021 saw the highest level of crypto trading ever, but has slowed down in recent months.
Coinbase, the most popular platform in the US, leads the way in terms of total users. That said, Binance has more institutional investors who own more assets than the typical Coinbase user.
The crypto exchange space is very competitive. Not only are there established fintech apps like Robinhood and Square's Cash App that offer crypto services, but there are also apps like Coinbase that are entirely dedicated to cryptocurrencies. If you want to compete in this crowded space, you have to develop a crypto marketing strategy.
Promote crypto app step by step
App Store Optimization
According to AppRadar, 50% of mobile users search stores to install apps. Therefore, after launching a mobile cryptocurrency mobile app, you should optimize it for the app store. ASO brings you a large number of loyal users who last for a long time.
The competition is fierce. According to a search in Explorer, there are 630 apps with "Bitcoin" in the name. That's a lot of competition. In this series, Coinbase is by far the best. With a beautiful UI and sleek marketing approach, Coinbase makes owning cryptocurrencies as easy as Robinhood owns stocks.
Coinbase's main strength is the ability to trade cryptocurrencies. Bitcoin is the most popular, so it's in the app's name, but there are other popular (enough) cryptocurrencies available to people searching the store, including Ether, Bitcoin Cash, Litecoin, and most recently, Dogecoin. If you're feeling good about the traffic, you can seriously consider optimizing it to your app store.
To learn more about keyword ranking algorithms, you can check "Google Play Keyword Ranking Algorithm
" of our previous articles.
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App Store and Google Play indexed keywords in the app name or title. Research has also shown that keywords in your app name have stronger ranking strength. This means you are more likely to rank higher for keywords in your app name. iOS app names can contain 30 characters, while Google Play gives you 50 characters.
To learn more about app name strategy, you can check "ASO Creation Strategy: How to Create a Perfect Name?
" of our previous articles.
This sounds obvious, but it's always good to point out that your app downloads can also affect your app store ranking. The more downloads and user engagement your app has, the better its ranking position will be. You want to keep increasing the download speed, which means the number of downloads your app gets in a certain amount of time. The higher the speed, the higher the ranking. That's because Apple and Google like to show off apps that are clearly popular with their users.
The first step to speeding up downloads is to determine where they are coming from. In other words, which channel is converting the most.
It's likely that most people are installing after clicking through to your app store listing, rather than installing directly from the search results page. If this is the case, you need to improve your keyword rankings, increase the average app rating, and see if you can better optimize or localize the text and visuals.
App reviews and ratings
Google Play and the Apple App Store will consider app ratings and user reviews when ranking your app. The better your ratings and reviews, the higher your app will be ranked. Google will also comb through user feedback and find keywords there. You can also find keyword inspiration from the words that users use to describe your app.
While getting reviews is crucial to the success of your app, you should avoid asking for them too often or at the wrong time. A good time to ask is after your users have completed an accomplishment. They will feel good and are more likely to leave a positive review. In addition, the higher your average app rating, the higher your keyword ranking for relevant keywords.
Tip: Ask the right questions. You can start with a question to find out if the user likes the app. If he says yes, you can ask him to give you a rating. However, if he refuses, you can ask him for some feedback without including him in the review options.
To learn more about rating and reviews, you can check "How Do App Reviews and Ratings Affect Users' decisions?
" of our previous articles.
Invest in crypto mobile app advertisements
After you spend some time getting to know your users, you will also get to know where they like to hang out on the web. Starting your UA efforts with Google and Facebook is a safe bet - but these channels are crowded, and finding scalable alternatives that work for your audience is a great way to find a competitive advantage. From OEM display locations to working with DSPs, there are many ways to engage new audiences. Boost campaigns are the best short-term high investment campaigns. These ad sets can go a long way in increasing app engagement and downloads.
When considering new channels, you should also understand the different ad formats supported by each channel and match your creative (and audience preferences) to the right format.
Some factors may benefit your crypto apps ranking on Google play store
Different from iOS app store search ranking algorithm, backlinks will drive a positive effect on ranking. As we all know, backlinks are no stranger for many marketers, especially for SEOer. In other words, good SEO promotion will be helpful for your app ranking on Google Play.
Here we have a deep look into the effective backlinks for crypto apps ranking on Google Play store:
- Related Video platform as Youtube
- Crypto forums and community
- Brand exposure as social media
Promote it through Youtube
A study conducted by Statistica revealed that there are 1.86 billion YouTube users worldwide. Since 2016, the number of users has grown by 27.4%. This percentage is set to rise in the coming years.
3 benefits of using youtube to promote your encrypted mobile app:
- Target a global audience and convince them to download your app.
- If your videos are unique and engaging enough, there's a good chance people will share them on social media.
- Increase user engagement by explaining how the app works.
Crypto forums and communities
There are many other communities, including the official Bitcoin community, where you can further promote your new coin product. First, you need to find the relevant community sites and join them.
Forums and communities are some of the most underrated forms of promotion. Leveraging the potential of these can bring a lot of potential customers to your application.
For starters, you can sign up on Reddit and join relevant communities to promote your app. For example, there is a community on Reddit around Cryptocurrency. The community has 3.5 million members and all they discuss is cryptocurrency.
Before you can start talking about your own cryptocurrency, you first need to build trust by participating in ongoing discussions. Then, you can formally introduce your coin and its history, earnings, future and other details to the community users. If they are interested, they will ask questions and you can provide answers accordingly. This way, not only the person who made the post will read it, but everyone interested in the discussion will read it as well.
Build authority in crypto field
Ensure a personal presence on LinkedIn and other social media. Become a resource. Answer questions. Due to the open source nature of the blockchain, cryptocurrency founders are actually much better off than CEOs of Fortune 500 companies, who are rarely available, open and engaged.
There are many good examples of cryptocurrency founders who are very active and involved in social media.
- Take inspiration from Vitalik Buterin of Ether, who is almost an authority on the industry.
- Or Angel Versetti of Ambrosus, who is always looking for ideas and inspiration from his audience on Reddit.
- Or Jez San of FunFair, who answers Telegram viewers' questions honestly and openly at any time of the day or night.