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Mar 9 2021
There are many factors that influence if you want the app to rank high in the app market. One of the most important is keyword coverage, which is also a critical issue.
Whether it's a mobile app or a mobile game, choosing words is one of the most important aspects of ASO keyword optimization, a good keyword strategy will get twice the result with half the effort while choosing the wrong words will not only fail to achieve the desired effect but may also lead to a waste of advertising investment.
Early stage: If the keywords of the app are less, then you can focus on the long-tail keywords on the basis of the coverage optimization, and find some long-tail keywords with higher heat but less competition, and go there to optimize, if the volume of the app is up, you can add some competing words and industry words to increase your competitiveness.
Midterm stage: through the early search and survey, the keywords with good results and focus on optimization, with poor results can be considered to replace the industry words, competing words, etc., through multiple rounds of optimization to improve the number of keywords coverage.
Mature stage: At this time, the keyword coverage and volume capacity has reached a certain level, it is necessary to optimize the ranking of keywords. You can improve the ranking by means of point walls and other means, and increase the attention to popular keywords, such as popular crowd words, behavioral words, functional words, etc., to form a keyword matrix that is beneficial to you.
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Remember to use keywords that are highly relevant to your application and users. Some keywords may seem to have a ranking advantage, but they don't make sense for your product. Only keywords with relevance can generate effective conversions.
We can determine which keywords are relevant by analyzing the competitors' situation.
First, you need to know who your potential users and competitors are. You can search for your competitors within the App store rankings.
At this stage, your main goal is to produce a broad library of keywords that contain potential relevance. Different ASO tools may give you different keywords, and it is your job to manually filter out the ones that you can eventually use.
Many applications will actually contain some important keywords in their own names, so the name is a good entry point. Overall, you should add some high traffic and difficult keywords to your application.
Watch your competitors' app descriptions carefully, some apps are likely to include potential keywords in their descriptions, though it's worth noting that the Appstore's algorithm may not speak about the text in the app descriptions included in ranking considerations.
There are sometimes potential keywords in the high ratings of competitors' products. Start looking for them from five-star ratings, because five-star ratings are the most intuitive to the players' needs.
If you want to know the search volume of a certain keyword, actually Google Trends is also a good choice, he will provide you with some keyword suggestions.
If you’ve got pages of keywords by now, great job! Now it’s time to narrow down the list and pick your best ones. Remember, the trick is to use keywords that will get your app the most downloads and put yours in the top rankings. What makes the perfect keyword? Here’s what you should look for when deciding which keywords to use:
A great ASO keyword must be relevant. Don’t add a keyword just because you think it will be more “searchable.” If it’s not relevant to your app, your app won’t be downloaded, and that’s what matters most.
The difficulty of your keyword has to do with how hard it will be to rank high in the search results. Your keyword should rank in the top 20 at a minimum, otherwise, your app is as good as invisible. The higher the competition for a keyword, the more difficult it becomes to rank highly.
Traffic is the volume of searches a keyword is getting. The higher the traffic score, the more searches a keyword is getting and the more downloads it can bring to your app. There are a handful of tools you can use to analyze the competition and search traffic of a keyword.
The more keywords you cover, the higher the probability of being searched by users, and the higher the keyword ranking, the higher the possibility of players downloading our app after searching for the keyword, according to statistics, the top three applications for each keyword will share 80% of the traffic of the keyword, which shows the importance of ranking.
If your keyword is ranked more than 100, even if players search for the keyword, but the probability of downloading your app is minimal. As the keyword position of the Apple developer background can only be filled with 100 characters, then how to cover more keywords need to be carefully studied, we can use ASO World's ASO tool to achieve this purpose, of course, this is a cumulative process, after the maturity of the keyword tens of thousands or relatively easy to improve the keyword ranking is currently the main or do points wall. The number of player downloads and keyword rankings are largely positively correlated.
Of course, the weight of keywords in different positions is different, the specific weight is as follows: title > keywords > classification, developers, internal purchase. So the optimization of title and keywords is the top priority, the developer name and internal purchase account for a smaller proportion, and another point is that the application profile has no effect on the coverage of keywords.
From the perspective of App weight: Newly launched > Recently updated > Ordinary App > Downgraded > Blocked. So the app does the best optimization effect when it is just launched, including but not limited to: points wall, comments, etc.
Being downgraded and being blocked are generally the punishment made by Apple officials who find you brush volume or brush comments and other violations, and the punishment includes the following: downgrade, warning, blocking, blocking, clearing the list, clearing words, downgrading.
At this point, the hard part is over. All you have to do now is decide where to implement your keywords when you update/launch your app.
In the Apple app store, you only have two opportunities to enter keywords: the title and the keyword field. For your best keywords, try and use them in the 50 character long title since they will often rank higher than keywords used in the 100 character keyword field. App titles that contain keywords had a 10.3% higher ranking than those without. For the rest of your keywords, include them in the 100 character keyword field separated by commas, no spaces. If you use a keyword in the title, you don’t need to use it again in the keyword field.
In the Google Play app store, you can enter keywords in the title, in a short description, and in a long description. Again, aim to put your best keywords in the 50 character title. For the rest of the keywords, insert them throughout the short and long description. Try and include each keyword at least 3 times for a better chance to rank highly for it.
Once you launch your app with the keywords you’ve selected, you’ll need to monitor which keywords your app ranks for and which ones it doesn’t. Every time you do a new app update, take a look at it’s keyword ranking. Remove the keywords you didn’t end up ranking in the top 20 or so search results and replace them with new ones. As you update and tweak your keywords, you’ll notice your keyword rankings should improve and, as a result, you’ll get more downloads.
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