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Feb 23 2023
People spend four hours per day on average using apps on their smartphones. If you want one of those apps to be yours, you must think about the user experience of your mobile app UX (user experience).
UX is an important component of any product strategy, but mobile app UX has some unique considerations, such as space constraints and context awareness, for creating an experience that meets people where they are.
This guide will walk you through the what, why, and how of mobile app UX, as well as provide you with a comprehensive set of best practices for designing and improving your own mobile app user experience.
You'll dive into the following topics:
The end-to-end experience and set of interactions that users have with an app on handheld devices such as smartphones, tablets, and wearables are referred to as mobile app UX.
User experience(UX) and user interface (UI) design are inextricably linked. UX is concerned with experience: the overall journey of touchpoints in the design of a product. The interface is the design language and system of elements with which a user interacts.
The mobile UX topic is wide and designers have to deeply understand user behavior when working on UX optimization.
This means they have to collect data and analyze:
To keep users' attention and loyalty, your app's UX must constantly demonstrate its worth. If your app genuinely solves a problem and is simple and enjoyable to use, it is more likely to be sticky: you will retain more users and have a higher number of active users. This increases your lifetime value and fuels growth.
In short, you should always strive to make users' lives easier, create more contextual experiences, or simply provide enjoyable distractions. Concentrating on these characteristics can help elevate your UX design from good to great.
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You should make your app available to both Apple and Android users to maximize reach. Each system has its own design guidelines that you must follow — Flat Design for iOS and Material Design for Android — and there are some UX differences to be aware of.
There are differences in navigation, for example: iOS devices allow you to swipe back, whereas Android devices have a Back button in the bottom-of-screen navigation. Similarly, Android apps can be navigated using a hamburger menu, whereas iOS uses a tab bar to switch between screens. The floating activity button is positioned differently, as is the button design.
All of these factors and more, from the shape of your app icon to the size of your tap zone, must be considered during the design stage in order to provide an equally amazing experience to all of your customers.
*The dos and don'ts of mobile app UX design
Good UX, like good marketing, is founded on deep customer insights. UX is responsible for creating resonant brand experiences as well as enabling useful and usable functionality. Marketers and UX designers must collaborate to ensure the success of an app: after all, both have the same goal of creating long-term engagement.
Begin with the UX design if you want to better understand the baseline experience for your app. Talk to your designer about the options for in-app user flows and paths. Check to see if they had a specific experience in mind for web-to-app journeys.
With this knowledge, you can then begin to delve into behavioral data and insights to examine the performance of your app.
Squaring KPIs like session depth, number of screens per visit, and in-app event completions against the UX design can reveal what's helping or hindering users on their path to conversion and point to where they might be dropping off.
Serving up any offers or promotions that interrupt the user's flow in the app, for example, could be one cause of abandonment. People had an interruptive mobile experience 46% of the time, prompting them to declare that they would not purchase from that brand again in the future.
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Marketers can work with UX designers to find the appropriate moments in the experience to reach users, with the right message at the right time, without distracting them from their goals.
The UX of an app is critical to its market success.
When looking at an app's K-factor, or word-of-mouth virality, for example, keep in mind that 89% of people are likely to recommend a brand after a positive experience on mobile.
Though an app's interactions may be brief, their impact has the potential to be enormous.
A/B testing, which involves running two different options in parallel and comparing results, is a powerful tool for improving your UX design. Your designers may be brimming with brilliant ideas, but UX is founded on evidence rather than personal preference. Every decision you make should simplify things for users.
For example, you can experiment with moving a call to action to see where it receives the most clicks. You can change the copy on your welcome page, change the color scheme, and even try out different reward schemes. Just make sure you're only testing one thing at a time. Remember that user behavior and preferences can change, so continue to test on a regular basis.
Whether you like it or not, ChatGPT's AI power is here to stay. We've given you plenty of advice on how to use this new tool to market your app, but have you considered using it to improve your user experience?
You can request that ChatGPT draft copy for a specific page or section. This is most likely not your final version, but it serves as a starting point. The tool can also generate functional copy for buttons, calls to action, error messages, and other elements — try specifying a tone of voice or character limit.
Prompt ChatGPT to recommend a wireframe for your app based on your industry, target audience, and functionality. This, once again, gets you past the "blank sheet of paper" stage and gives you something to work with.
Not sure how your app will be received by users? You guessed it: ChatGPT can assist. You could inquire about potential pain points or how to make the journey more pleasant.
Perhaps you're curious about common UX mistakes to avoid or which trends to incorporate into your design. Perhaps you're curious about the apps that your target audience prefers. Typing prompts like these into ChatGPT is a quick way to gather information without having to sift through a slew of unhelpful websites.
You've sent out surveys and conducted interviews, but how do you make sense of all that information? To get the headlines quickly, you can instruct ChatGPT to summarize the findings or extract keywords, for example.
We're not suggesting that you replace your designers with robots. But, if technology can help make time-consuming tasks easier or provide a new perspective when you're stuck in a creative rut, why not incorporate it?
When it comes to mobile app UX, there are 3 key points to remember. If you get these right, you'll be well on your way to having your app on users' home screens:
Above all, when designing features or flows, consider how you can make something easier, faster, smoother, and more enjoyable for your users. Although technology can assist you, there is no substitute for genuine user testing, reviews, and feedback.
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