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May 31 2022
The algorithm of Google Play is constantly updating, and you, as an app developer, and as a service that helps you get keyword rankings and improve your app's impression, need to keep an eye on these changes. We've tried to inform as many updates as possible so that you understand how to work with your store to get the best results from ASO, keyword promotion, and app reputation management.
Recently, Google Play suddenly updated the relevant pages on its PC side and H5 page, and users who logged in to Google Play through these two ports were able to see the new mall page at the first time.
Through basic operation and simple browsing of the currently live version, we summarize the following three important changes:
Brand related keyword search results update
Non-brand keyword search result interface
In the current online version of the mall, the certified brand keywords are searched, and within the search results page presented, the app corresponding to the brand word will be enlarged and displayed, while the other apps recommended by the search ranking have been moved down, no longer appear in the opening screen page, and only the apps that rank 2-4 in the search ranking results are displayed.
The new version has also adjusted the search results page for non-brand words, and the current online version highlights the information display effect of the cover image on the entire app, and also gives more power to display app information. Developers will need to put more effort into creating app descriptions or video covers, because in search results, this will be the first window where users can see the app presentation information.
In the current version, developers can change the cover page of the in-app page themselves and allow upload video files. The cover of the in-app page that has been uploaded to the relevant promotional video or introduction video will be displayed on a black background, while the cover of the in-app page with an image will be displayed by default with the white background of the official website.
The video can more vividly show the ecological and gameplay characteristics of the app, while the picture is more intuitive and concise, the two have their own trade-offs, how to choose depends on the characteristics of the application itself is more suitable for which way. In this release, Google has given the choice to the developers.
There have been no significant changes on the mobile side, and ASOworld is currently following up on the changes in the web page. If you want to catch the latest updates, you can keep an eye on our blog.
How do we understand this change in response to this search result display adjustment in Google Play? Google Store on the protection of the brand has a long history. This time Google Play brand keyword search ranking display change, the main screen rich information display results to give the app more information display space. Visitors can quickly understand the details of the app from the screenshots and the featured graphics. It brings about more concerns from users and facilitates users to decide whether to download your app. The contribution to your download conversion rate is obvious.
So, from the ASO strategy, what does it mean for app developers?
Suppression of competition
From the proportion of app display, changing the previous search results that only relied on the icons design of the app to attract user attention and brand recognition, the display of the new version is undoubtedly more advantageous.
The suppression of competition
The reduction of search results displayed, as well as the clear prioritized presentation results, so that the previous strategy of acquiring competitor brand traffic through some ASO strategies will undoubtedly have a fatal impact.
For such an adjustment, how do you adjust your ASO strategy? A few directions will give you some practical results:
Maximize brand searches
Let creativity drive your conversions loop
Maximize brand searches
Maximize brand recognition of your app with a "social promotion + display ads + ASO basic optimization" strategy. We have previously provided detailed strategies for each link to help app developers refine these optimization and promotion efforts, you can also choose ASOWorld's ASO service to find our professional team to help you reasonably plan your brand keywords in your app product page basic metadata optimization, to balance both your brand keyword traffic revenue and generic keyword traffic revenue.
* Detailed strategies about "social promotion + display ads + ASO basic optimization" you can visit: App Growth Hacking: How To Combine "ASO+Ads" Level Up Your App Growth & User Acquisition?
Let creativity drive your conversions loop
Leverage rich brand messaging to lock the attention of your target users and quickly help you win more downloads and higher conversion rates. We can see, what are the information items included in the new display results? Let's comb through it together:
All the information items include: app title, short description, app rating, total app downloads, app icons, and app screenshots.
From the different influence on the app download conversion rate of visitors for the information on the product page of the app, we can clearly present it from a chart.
In order to quickly help our users' apps grow rapidly, taking into account the optimization capabilities of these aspects under the configuration of different teams, ASOWorld has launched a comprehensive ASO service to provide creative design, including app icons and app screenshot design, keyword research and opportunity mining, and the deployment of keywords in your app title, short description, etc., to accelerate the ranking and maximize your app visibility on the app store.
Many of our users also choose to buy keyword installs and app ratings and reviews directly on the ASOWorld platform to optimize the remaining 2 factors, and increase the overall downloads and leverage your average ratings of the app presented on the page in the shortest possible time. Both of these have very obvious benefits for increasing conversion rates, and overall downloads are also a very important factor in determining the ranking of your apps on Google Play.
And the conversion loop as we showed above will help you knowing the important roles of creative parts for your app growth, and make our clear about how the metadata optimization drive your app ranking and visibility, and then win your app business.
What we do for your app growth?
* Grow with our app growth solutions - choose guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic.
Or click the "Promote Now" above (for increase app installs, or keyword installs and app reviews and ratings service for app visibility.
In recent days, many users have experienced the problem of ranking queries in Google Play, and many ranking queries of the previously used intelligent tool platforms have had problems. On multiple platforms you will find tips similar to the one below: “... keywords rank checking engine is malfunctioning and ranks for android apps are displayed only from 1 to 30.”
Indeed, after Google Store update, we also found this problem. But we found the new solution for you at the first time! ASOWorld tech teams surport our an powful and amazing result.
After the unremitting efforts of our technical teams for about 24 hours, we became the first and the only one platform that can provide you with this auto app ranking tracking function these days. It is worth noting that our rankings on the mobile side are still available for query, which other ASO team can't do yet.
After you place an order, ASOWorld can now provide you with a keyword ranking query for your order, and soon we will launch all keyword queries, please look forward to it.
Currently, we offer this convenience function to all ASOWorld users, as long as you register and use our services, we will provide the app ranking tracking for your promotion campaigns on our dashboard.
For some reasons, our service is limited to users trying to promote their games and apps on ASOWorld platform, and in the near future, we will consider offering this service to all free users.
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