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Sep 3 2021
By 2025 mediation apps are estimated to reach a market volume of US $9,914.05 million as per Statista. In fact, a study by NCCIH suggests that meditation has many benefits for your body, like recovering from illness, physical relaxation, and cures insomnia.
So, people are likely interested in investing their time in meditation and developing a healthy mind with the body.
If you are an entrepreneur and have an idea of developing a relaxation app, this is the best time. We have prepared a list of the best relaxation apps for 2021( as per downloads and ratings) that attract users’ attention and make millions of revenues. Additionally, users likely consider downloading these meditation apps to find happiness and calm amidst daily chaos.
Mindfulness meditation app is an application that helps the end-users to meditate, calm down, and attain mental peace, to improve their mental health. Mindfulness meditation applications help the consumers to understand their behaviors, emotions and assist them in enhancing their self-awareness and self-regulation.
COVID-19 induced stress created an inclination towards using mindfulness meditation apps. Physical exercises, breathing techniques and change in daily routine have spurred development of mindfulness mediation apps. Thus, the market will expand to be valued at over US$ 180 Mn by 2031-end.
Meditation is a simple idea in principle: sit quietly, focusing completely on something like your breath, the sound of a bell, or the physical sensation of your body. But it's hard to do in practice. It's easy to feel like you're doing it wrong, to get distracted or disheartened, and just to give up.
The Mindfulness Meditation Apps market report has been aggregated by collecting informative data of various dynamics such as market drivers, restraints, and opportunities. This innovative report makes use of several analyses to get a closer outlook on the Mindfulness Meditation Apps market. The mindfulness meditation market report offers a detailed analysis of the latest industry developments and trending factors in the market that are influencing market growth. Furthermore, this statistical market research repository examines and estimates the Mindfulness Meditation Apps market at the global and regional levels.
App designing companies focus on making free apps as they generate more users. Also, this increases the revenue of the app per download. Inclination towards free app has increased as they can be tried, tested and used easily.
Also, as buying is not involved, the ease of deleting apps has attracted users to delete apps if not found useful. Free mindfulness meditation apps are expected to yield around 40% revenue across the forecast period.
The coronavirus affected life in more ways than one. The virus has induced feelings such as fear, sadness, anger, worry and constant restlessness. In addition, physical activities completely came to a halt.
Thus, to adapt to the new normal, dependence on apps increased. The demand for mindfulness meditation apps saw exhilarating growth as consumers showed an inclination towards practising body and mind relaxation techniques.
Though more than 2,500 meditation apps have launched since 2015, they’re all a little different, particularly in how they appeal to consumers. Some, like Calm, have star-studded content; others, like Headspace, say they’re all about health. Some are increasingly creeping beyond the specifics of meditation and becoming health or wellness brands.
Either way, there’s a lot of money to be made in the mindfulness business these days. In the first 11 months of 2020, Calm brought in $99.4 million in revenue with a little over 28 million installs, according to estimates from Sensor Tower. Headspace, the second-biggest meditation app by revenue, generated an estimated $64.5 million on nearly 11 million installs.
In 2018, 52% of employers in the US offered some form of mindfulness training to workers. And though these apps really do help people feel better, there’s a risk that companies will rely on them as a way to anesthetize people to the stresses of work. Mindfulness training is no substitute for flexible hours or a realistic workload.
That said, if companies offer mindfulness training as well as other robust forms of support for workers—as some such as Starbucks have started doing—there can be real benefits, perhaps helping employees become more comfortable in talking about their mental health and even improving their performance.
The fast-changing, productivity-driven, and stressful nature of all day-to-day activities has raised exceptional awareness about meditation in recent years. Over the years, big tech giants have capitalized on this opportunity with launch of meditation apps that promise restore and rebuild mindfulness amongst users.
The demand for mindfulness meditation apps has been soaring with the shifting inclination of millennials to focus on quality of life. The role of application stores such as Google’s Play Store and iOS App Store cannot be denied in building this market to a sizeable level. Today, these stores have been critical vehicles, making meditation apps available to both novices and expert practitioners.
According to Future Market Insights, the Calm has been downloaded 50 million times. The monumental popularity and synonymy of this app with meditation is attributable to the its simplicity of design that has been cleverly built with the help of sleep psychologists.
The explosion of interest in meditation is deeply-rooted in the need to improve sleep patterns. According to University of Pennsylvania School of Medicine, about one in four Americans suffer from acute insomnia. This has captured the interest of investors who are looking at investing in a global market that is projected to surge at 2.3x times of current market value by the end of 2030.
A 2018 study by American Psychological Association indicated that Generation Z are likely to suffer the worst of mental health issues and thus likely to speak about the same. This has been an incredible factor in creating intuitive meditation apps that cater to areas of mental health such as anxiety, depression, sleep patterns, and self-care.
The always-on internet lifestyle, improved salaries or access to funds, gun violence, climate change, and political upheavals have urged many millennials and Gen Z users to explore the benefits of daily meditation despite the cost. With apps such as Headspace offering a 10-day free trial, it becomes a perfect bait to widen the subscriber base that gets hooked onto daily practice.
An interesting factor prompting the downloads of these apps despite in-app purchases is the chance to build support groups. Meditators can build communities, share experiences, and remain motivated to make a deliberate change in lifestyle. Thus, the intelligent design of apps to keep the user gripped and motivated with tangible outcomes has worked in favor of the market despite its premiumization.
In the light of these major drivers, the global mindfulness meditation application market is projected to rise at a CAGR of 8% between the forecast years of 2020 and 2030, predicts Future Market Insights.
Future Market Insight predicts that North America will dominate the global mindfulness meditation application market. As majority of Americans are realizing the importance of stress and anxiety management, damaging effects of insomnia, and panic attacks, they are shifting focus on mindful living.
Statistics indicate that between 2012-2020 the number of Americans who have tried meditation at least once has surged 3x. This trend is expected to continue has COVID-19 pandemic and overall global tensions continue to boggle end users, driving them to make lifestyle changes through meditation.
While meditation isn’t a novel concept in East Asia and South Asia and Pacific, the demand for meditation apps is on the rise as this tool makes it easy to learn and perfect a skill. This emerging trend has made meditation a serious business even in a country such as India that is known to be an institution of spiritual living.
Owing to this, app makers are likely to take a multi-pronged approached that factors in the cultural, social and economic fabric. Furthermore, strategic distribution and partnerships to create positive branding will also be a key strategy of companies.
The best meditation apps help you work through all this, especially if you're just starting out.
All the apps on our list have some kind of guided beginners course or program that takes you through the very basics of meditating in a structured way. Each session is short and builds on the previous one, so you don't get overwhelmed.
The best meditation apps also have a lot of varied content you can progress to. You can sit silently to meditate by yourself if you want, but I've found that I still do better with guided meditations (and most people I know who meditate feel the same way). Doing the same series of meditations day after day can get boring, so a deep and regularly updated content library goes a long way.
Many apps also go further than meditation with things like relaxing sounds, sleep stories, theory lectures, and more. These are all nice to have—but weren't essential for inclusion on this list.
While meditating can be an incredibly relaxing experience, using a badly designed, janky app absolutely isn't. More than one app didn't make the cut because using it was so unpleasant it neutralized the benefits I got from the meditation. All the apps on this list are well-made, nice-to-use, and get out of the way, so you won't mind opening them on a daily basis.
Meditation is a deeply personal skill, and how you develop it can depend a lot on your teacher. The right teacher can make the process seem effortless, while the wrong one will make you give up. I kept failing until I found Tamara Levitt from Calm. No matter how well designed an app is, it's useless if you don't like the style of the guided meditations. For that reason, a decent free trial was an absolute must for inclusion.
Finally, meditation is something that should be accessible to everyone, everywhere. We tried to find apps that could be accessed not just from smartphones, but smart watches, smart speakers, and web browsers too. That means that you can meditate in the morning without picking up a phone. Not every app is as widely available as we'd like, but all the ones on this list are at least available for iOS and Android devices.
What do you do when you can’t afford therapy but are struggling to handle your mental illness alone? You could download an app. In recent years, there’s been a proliferation of mental health apps available to smartphone users. These reasonably-priced, or most often free, mental health apps offer a wealth of resources that make therapeutic techniques more accessible, portable, and cost-effective.
Many families say meditation and mindfulness help their child focus, cope with stress, and “quiet the mind.” These eight apps can help your child learn to meditate and be mindful. Many of them include guided meditations. You can also check out self-control apps for young kids and for teens and tweens .
meditation and mindfulness have broken into the mainstream. As a result, this centuries-old practice has become a buzzword and newly minted investment muse.
But does our obsession with mindfulness and the commoditization of meditation defeat the purpose? And as the industry matures, what’s next in mindfulness?
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