Financial App Market is estimated to maximum a healthy market growth at a 13.2% CAGR during the review period of 2022 to 2028. 73% of smartphone users have used an app to manage their finances. Today our client is a financial app, it is a great illustration of how utilizing App Store Optimization(ASO)
techniques can drastically increase organic app downloads.
Story of App
Our client is an app of an online intelligent financial service platform. It was established in 2020. Its members bring together talents in banks, investment and financing, e-commerce, and other fields. It provides various project types to meet the investment and financing needs of different groups of people, and Internet financial data.
The financial app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of the app's story we're sharing, we show one of its top games in this type on the Google Play Store.
Challenge of App growth
Since launching in 2020, our customer hopes to increase monthly app installs and signups. From there, they want to nurture new users to upgrade and pay for their newly launched subscription service.
How to let the financial app effectively find potential target customer groups and further expand market coverage has been a big problem. Meanwhile, we found a lot of trash reviews on the Customer Page of the app, which brought a bad influence on app downloads.
To achieve the first goal, increasing app downloads, the founder team of the app entrusts a professional ASO team - ASO World
to produce results through a paid user acquisition strategy.
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Solutions: How to reach the app growth goal with ASO?
Part of the strategy implemented to achieve this business goal involves the using of a robust ASO strategy, taking a series of carefully planned steps:
1. Utilize App Localization to excavate regional characteristics
Are there any areas to be developed in the financial services market? Compared with the saturation of the USA and UK, the Southeast not only has room for development, but also has a suitable economic foundation, and the user stock available for mining is very considerable.
For geographical orientation, this promotion strategy is subdivided into two parts. According to different regions, corresponding adjustments are made to the model and the population, so as to match the population with different economic and income levels in a targeted manner.
When considering app localization, it's important to first identify the target market with the greatest potential. The overall success of your app depends on it. Ask yourself: what are the most profitable markets? Look for countries that are still unfamiliar with your titles and where competition is not too strict. Analyze statistics to determine the best target language for your app localization.
The top mobile app localization languages besides English are Japanese, Korean, Chinese, German and French. Southeast Asia is another huge emerging market.
2. Increase user retention by targeting app user demands
This promotion also adopts the strategy of subdividing the material according to the set group. The creative expression pursues simplicity and power. It is necessary for users to clarify the information to be conveyed by the product within 3 seconds, and each creative only expresses one appeal. According to the different target groups of the set group, the material direction is divided into two categories:For financial users:
• Immediately enjoy high-value rights and interests by participating in investment, and promoting users to understand and convert;
• Highlight the characteristics of high investment returns and increase users' willingness to invest;
• Express more secure and reliable services and eliminate users' possible concerns about investment risks.For borrowers:
• Young people are guided by the actual needs of buying a house or a car;
• The middle-aged group is guided by the future needs of parenting and health.
At the same time, in order to reduce the user churn rate, all placements have adopted the direct registration model. That is, after the user clicks on the advertisement, he will enter an H5 page, where the quick registration of the mobile phone number can be completed. If you want to continue downloading the app, click the "Download" button. This can minimize user churn, and also take into account the download activation of the app.
3. Continue App Store Optimization to ensure stable App Growth
Because wealth management products do not have a very obvious festival impulse demand, it is more critical to ensure the stability of the promotion. Make sure that your app has a long-term ASO strategy. As we know, ASO is an effective approach for both new and existing apps. While some apps should make better use of it, for many it's a terrific tactic to draw in the most relevant users.
4. App Reviews optimization
The app reviews area in the recommendation position of this financial app was topped by some spam comments, and even the glory of the national game king has the same problem. At this time, many ASO optimizers are very curious, how are these spam comments made?
Such comments have an extremely bad influence on the user experience and affect the conversion rate of the application, but some of us just have nothing to do with it.
Here we have some points to optimize and guarantee the reviews in the app store:
● In terms of name, 14 characters have the best advertising effect in the AppStore.
● It should also be noted that a particularly large number of words (4000-6000 characters) is easy to be deleted by Apple.
● The review needs to be closer to the feelings of real users, and add some small suggestions for the product. 500-700 words best.
In these three points, the number of words and helpful content is very easy to solve. The real difficulty is the account with high weight. Most of these high-weight accounts are on real devices.
In addition, these reviews have nothing to do with the developer's reply or not. The characters number is the first consideration. According to these points of reviews optimization, also by using our ASO World's Guaranteed Reviews Service
, we finally clean up the reviews part of the app store, and the app's rating grows from 4.1 to 4.8
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Or click the "Promote Now" above (for increase app installs, or keyword installs and app reviews and ratings service for app visibility.
After our app store optimization process, the app has more than 18k new app downloads
in a single month, the average investment rate of users increased by 53.4%
within 7 days, and the user retention rate for the next month was as high as 6.3%
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