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Home Blog App Promotion Case Study Case Study for App Growing Strategy: Why Dating Apps Need ASO

Case Study for App Growing Strategy: Why Dating Apps Need ASO

Mar 4 2021

dating app promotion

The market size of the dating category is expected to grow at a rate of 4.9% from 2019-2024, outpacing the estimated growth rate of the global economy. Mobile dating apps have grown even more by leaps and bounds over the past few years, with the online dating segment expected to surpass $2.5 billion in revenue by 2024.

With 1,500 dating apps available, and only four of those monopolizing the market, how do the remaining 1,496 stand a chance? In order to compete on the App Store and Google Play Store, dating apps need to utilize ASO best practices to transition from an obscure dating app to a top chart dating app.

 

What is the influence of COVID-19 pandemic on dating apps?


After the COVID-19 pandemic outbreak, dating apps have become commonplace as the most common method of dating for everyone. With the influence of pandemic, most of the couples that are are met online. And online dating has become a massive industry. The industry is expected to reach $8.4 billion by 2024. Dating apps are lucrative, and marketers who want to enter this market need to have a well-developed set of practical skills.

Although the pandemic since this year has left the global dating service market facing a certain degree of contraction, it has also accelerated the transition of the entire dating service to a mobile experience, and the dating market is expected to gradually return to stability by the end of the year.

Mobile has reshaped the way the dating world behaves. There is a societal stigma associated with using dating apps, making some users hesitant to download. Regardless, the dating app market is growing rapidly and attracting younger and older daters alike. With such a large market of dating apps, how do developers get their apps noticed by new users interested in finding love?

Worldwide, the U.S. dating market has the highest percentage of paid users at 40.6%, followed by China at 31%, and across Europe, the U.K. dating market has the highest percentage of paid users at 34.9%, followed by Germany at 33.9%.

ASO World app ranking service

What has the dating app reshape people’s life?


What the Mobile Dating Landscape Looks Like In the last several years, the mobile landscape has changed from two or three major dating apps to over 1,500. More users have begun turning to dating apps, increasing the number of users from 11 percent to 15 percent in the past four years alone.

More impressively, dating apps in the 18-24-year-old demographic tripled in the same amount of time. A key reason dating apps have become popular to this demographic is largely due to incorporating game-like features such as swiping left or right. Dating apps have recently started adding in app rewards, which will grant users access to more key features. Overall, dating apps are also generating big numbers across the world.

In the US, the dating app industry generated over $2 billion last year alone. Mobile Dating Apps Around the World Matchmaking is one of the world’s most practiced professions, meaning there are major opportunities for developers to not only tap into local users’ quest for love, but global users too.

Approximately 52 countries participate in the usage of dating apps, giving developers plenty of space to evenly distribute their apps. Developers need to consider what users in the foreign market needs and wants are. This means developers must personalize their dating apps by localizing their app’s metadata. With that in mind, why are there only a handful of apps that seem to dominate the market across these 52 countries?

According to BBC’s research, Badoo and Tinder are the biggest dating apps and dominate the charts in 21 and 18 countries respectively. Other dating apps like Lovoo and Firm follow close behind by dominating in 11 other countries. As competition among dating apps continues to stiffen, developers need to create an ASO strategy to successfully optimize their metadata in the app’s original country and foreign territories.

 

The popularity of dating app among millennials


In addition, user profiles within the market show that millennials are the largest user group in almost all key markets: for example, in the U.S. market, millennials (25-34 years old) account for 42.7% of all users of dating services, and in the German market millennials account for 45.6%4.

To penetrate this industry, it is inevitable to explore the preferences and habits of this important customer group. What do millennials understand by love and loyalty? How does their definition of loyalty affect their choice and use of dating services? How can dating service providers improve their services in response to this group's preferences?

ASO and Dating Apps The congestion in the mobile space begs the question how do new mobile dating apps get noticed? Developers can utilize ASO best practices to optimize their metadata, otherwise known as the app name, keywords, description and creatives.

By making key changes app’s metadata, and incorporating title tags into the app name, users will instantly be drawn to dating apps that contain relevant keywords such as “dating,” “chat,” “meeting new people.” Developers can go one step further and design creatives that show not only their app’s UI/UX but real people interacting. When it comes to optimizing dating apps, developers need to sell their app and prove why it is better than all other competitors. The only way to successfully do this is by utilizing ASO best practices.

ASO strategy for your dating app


Here is one of our client who developed a dating. In order to keep grow his app, we were making sure that we are continually engaged in the optimization process. Here is how we continuing improved the ASO to boost his app. And with our ASO solution strategy, his app ranked from 217 to no.1 in about 2 weeks.

 

app boost

 

What do we need to focus when we optimizing our client’s app?

  • Include keywords in the app name (dating personals, and target demographic)
  • Include keywords in the app description
  • Localize content for optimal promotion
  • Use primary and secondary app categories to reach more users
  • Include screen-shots and other useful images to attract natural installs

 

Encourage reviews


People who install apps on their phones are wary about the quality of the app and the service that they can get. A word from the user group can help you to a great extent.

Encourage your users to leave a positive review of your app on the app stores. It is possible that you may face a few negative reviews, don’t lose your cool and try to resonate with the user politely.

Update your App


After launching your app, you should communicate with the users on a regular basis which will help you collect the requirements of your users.

Also, Updating your app regularly increases trust among the app users and will help you improve your rankings on the app stores also.

Use the Social Media platforms


If you are okay with advertising, you should definitely search for the app and set up your advertisements on similar category apps using the Google Adwords platform.

Along with that, you can also advertise your app on popular platforms like Facebook and Instagram. Along with that, as soon as you launch your app, you need to get your social media pages up and running.

The motive of social media pages should be to collect more user group of similar category apps and encourage discussions about your app.


ASO Topic App Growth Case Study,

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Comments

  • Dana Clark
    What is the most successful dating site? Reply
    • Ismael Gordon

      @Dana Clark Tinder If you've been online at all, you probably know of Tinder. According to the Kochava Collective, the app has the highest number of users of all dating apps out there. While lots of users turn to Tinder for casual meet-ups, others have found longterm love here. Reply

  • William Wong
    How do you start a dating app? Reply
    • Edna Page

      @William Wong Find our niche. Finding a niche is the first stage of starting a dating app. Choose a business model. Choose the tech stack for a Tinder-like app. Choose a dating app development team. Develop and launch MVP. Reply

  • Otis Hudson
    How do I start my own dating agency? Reply
    • William Wong

      @Otis Hudson Here are some basic steps that you can follow to start your dating business: Reply

    • William Wong

      @Otis Hudson STEP 1: Plan your business. STEP 2: Form a legal entity. STEP 3: Register for taxes. STEP 4: Open a business bank account & credit card. STEP 5: Set up business accounting. STEP 6: Obtain necessary permits and licenses. STEP 7: Get business insurance. STEP 8: Define your brand. Reply

  • Roosevelt Copeland
    What age group uses dating apps the most? Reply
    • Calvin Hampton

      @Roosevelt Copeland This statistic presents the percentage of adults in the United States who have used online dating sites or apps as of October 2019, sorted by age group. During the survey, it was found that 48 percent of adults aged 18 to 29 years had ever used online dating platforms. Reply

  • Marlene Paul
    How hard is it to make a dating app? Reply
    • Olive Perez

      @Marlene Paul On average, the development of a similar dating app from scratch for iOS platform requires 2,255 hours, and 2,271 hours for Android platform. Reply

  • Jake Jackson
    How much is the dating app industry worth? Reply
    • Corey Wolfe

      @Jake Jackson Dating services in the US will be a $3 billion a year business in 2018, growing since the previous year. Around 15% of US adults, or around 50 million Americans, say that they have or continue to use websites or mobile dating apps in their pursuit of romance. Reply

  • Kelly Baldwin
    How do I promote my dating app? Reply
    • Scott Lindsey

      @Kelly Baldwin Here are some basic methods that you can follow to promote your dating app: Reply

    • Scott Lindsey

      @Kelly Baldwin Reach Out To The Media. Find a Community To Start With. Paid App Promotion. App Store Optimization. Creatively Leverage Content. Gamify User Experience. Collect Data For Target Marketing. Embed Social Networking Functions. Reply

  • Alberto Smith
    How much is Tinder worth? Reply
    • Iris Fields

      @Alberto Smith In its final earnings release for 2019, Match Group disclosed that Tinder brought in $1.2 billion in revenue last year, further cementing its place as the dating app company's most valuable asset. Reply

    • Iris Fields

      @Alberto Smith Match as a whole earned $2.1 billion in revenue last year, meaning Tinder represents half of its income. Reply

  • Terrell Rice
    Who owns Bumble dating? Reply
    • Jessie Robbins

      @Terrell Rice Whitney Wolfe Herd Whitney Wolfe Herd, the founder, and CEO of Bumble launched the app in 2014 with the aim of creating a comfortable and empowering online dating space for women. Bumble has since expanded beyond dating to networking and friendship and was valued last year at about $3 billion. Reply

  • Georgia Mcbride
    How big is the dating industry? Reply
    • Bonnie Mann

      @Georgia Mcbride The Dating Services Market size was valued at USD 6.7 Billion in 2018 and is expected to reach USD 9.9 Billion by 2026, registering a CAGR of 5.2% from 2019 to 2026. Reply

  • Raquel Hampton
    Which dating site has the most users? Reply
    • Ernestine Roy

      @Raquel Hampton Tinder As of September 2019, Tinder reported an audience reach of 7.86 million users in the United States, making it the most popular online dating. Second-ranked Bumble had 5.03 million U.S. mobile users. Reply

  • Chester Wheeler
    What is the most successful dating site? Reply
    • Brandy Green

      @Chester Wheeler Tinder If you've been online at all, you probably know of Tinder. According to the Kochava Collective, the app has the highest number of users of all dating apps out there. While lots of users turn to Tinder for casual meet-ups, others have found long-term love here. Reply

  • Terry French
    How do I start my own dating agency? Reply
    • Kay Reese

      @Terry French STEP 1: Plan your business. STEP 2: Form a legal entity. STEP 3: Register for taxes. STEP 4: Open a business bank account & credit card. STEP 5: Set up business accounting. STEP 6: Obtain necessary permits and licenses. STEP 7: Get business insurance. STEP 8: Define your brand. Reply

  • Alexandra Anderson
    What age group uses dating apps the most? Reply
    • Sally Mclaughlin

      @Alexandra Anderson This statistic presents the percentage of adults in the United States who have used online dating sites or apps as of October 2019, sorted by age group. During the survey it was found that 48 percent of adults aged 18 to 29 years had ever used online dating platforms. Reply

  • Elbert Blair
    How hard is it to make a dating app? Reply
    • Tamara Huff

      @Elbert Blair On average, the development of a similar dating app from scratch for iOS platform requires 2,255 hours, and 2,271 hours for Android platform. Reply

  • Gwendolyn Myers
    How much is the dating app industry worth? Reply
    • Kristy Freeman

      @Gwendolyn Myers Dating services in the US will be a $3 billion a year business in 2018, growing since the previous year. Around 15% of US adults, or around 50 million Americans, say that they have or continue to use websites or mobile dating apps in their pursuit of romance. Reply

  • Conrad Foster
    What is the most successful dating site? Reply
    • Florence Conner

      @Conrad Foster Tinder If you've been online at all, you probably know of Tinder. According to the Kochava Collective, the app has the highest number of users of all dating apps out there. While lots of users turn to Tinder for casual meet-ups, others have found long-term love here. Reply

  • Gladys Watkins
    How do I promote my dating app? Reply
    • Jessie Pittman

      @Gladys Watkins Hello, here are the main steps for the promotion of a dating app: Reach Out To The Media. Find a Community To Start With. Paid App Promotion. App Store Optimization. Creatively Leverage Content. Gamify User Experience. Collect Data For Target Marketing. Embed Social Networking Functions. Reply

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