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May 25 2022
In addition to playing an important role in conversions, reviews and ratings can also have a significant impact on the number of daily installs of your app. According to the survey, 79% of consumers view ratings and reviews before downloading an app. High-quality ratings and positive reviews will definitely affect the decision-making process for users whether to install your app, and will improve the visibility of your app in the App Store. Conversion rates, downloads directly affect how your app ranks in the App Store.
When you promote your app, you form a channel to get traffic. Reviews on your app affect several stages of your app's promotion.
When the user enters your app page, in addition to screenshots, videos and other visual metadata, he will pay great attention to the reviews and ratings of your app, positive reviews and high-quality ratings will help you build your brand image, increase conversion rate, get more downloads.
In addition to that, comments are also a communication tool between you and your visitors and users. If you respond positively to comments, it can make users feel like their feedback is being responded to, even if it's a negative review, and the right comment has the potential to convince any dissatisfied user to change their rating. Maintaining a close connection with users is certainly beneficial.
Reviews can also help you identify your strengths and find directions for improvement. You can check out competitor reviews and compare them to find inspiration to improve your app.
If you subscribe to the review service provided by ASOWorld, you will get high-quality ratings and reviews, and if you also choose keyword installers, then your app's ranking in the search will be significantly improved. If you are interested, please consult our team of ASO experts!
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If you have limited time and energy, it is recommended that you review the lowest-rated comments in a limited way before making positive comments.
No one likes autoresponders, people want to be listened to. Try mentioning the user's store nickname to give the user a personalized reply. The tone of your response can also showcase your culture and values of your app.
When it comes to negative reviews, you can start by acknowledging the problem and let them know that you are working hard to solve them. After the app is updated and the problem is resolved, it is also necessary to give timely feedback to the user.
Get user feedback through in-app prompts at the right time. You need to identify the moments when users are most likely to be satisfied with your app, such as successfully passing a game level or receiving system rewards.
It should be noted that the user's continuous operating experience should not be interrupted, or the frequency of the prompt is too high, which will cause the user to resent.
Make sure your best reviews have the highest visibility. To do this, you need to understand the app store's criteria for judging featured reviews. The top six featured reviews in the Apple Store are the most helpful. These are the most voted reviews, so you need to vote positively on positive reviews.
In Google Play, the featured reviews are the most relevant or the latest, the latest is the 3 comments recently released, and the most relevant is selected by Google's algorithm. While there are no significant criteria for algorithms, in the experience of our ASO experts, they should be based on the length and number of keywords related to a particular topic included in the review.
You can notify users that they can contact you directly by email or other means. Show that you're open to feedback and that users can ask questions directly to your team.
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This can be very time-consuming, but it's an effective way to get to know your users, especially if you want to prepare some template answers, you need to read the reviews to identify common complaints.
You can prepare some template sentences and associate them with tags so that you can copy and paste some sentences directly according to the context to save time.
However, it should be noted that users still prefer to get a reply with a real personality, so they cannot fully paste the template sentence, or need to reply to the user's needs. If you paste the wrong answer, users who write reviews may immediately dump your app.
After the problem is resolved, you can provide unified feedback to the users who asked this type of problem, which may help you re-attract the former users.
Review app ratings are an important factor in influencing app installs, and your app ratings and reviews are highly visible in the App Store, just below the subtitles. If you want reliable reviews and high ratings, you can opt for the guaranteed reviews sevice that ASOWorld offers you, and you can also combine it with a keyword install service that will have a big impact on your app's ranking in search, organic traffic, and overall conversion to downloads.
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