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May 25 2022
The future of retail is here, and much of it will happen on mobile devices. According to a new eMarketer report, mobile commerce will account for 50 percent of e-commerce this year, totaling $845 billion. How to take advantage of this trend ? Maybe you can update your ASO strategy and user acquisition strategy to attract and retain users on your shopping apps.
People are more willing to shop online on their smartphones than on laptops and desktops. Consumers want a convenient user experience on their phones.
In this trend, many brands are getting mobile commerce from specialty retailers such as beauty brand Sephora, clothing companies Zara and Chewy. Sephora has been using AR technology for several years.
These retail apps were successful because they followed the trend early on to transition to mobile devices and actively adapted their online shopping strategies to meet consumer demands.
Capturing the psychology of consumers is key to the success of mobile commerce app, and consumers expect mobile commerce apps that provide them with a simple buying process, easy navigation, high-quality images, frictionless checkout, and fast rendering.
How can your app stand out and gain the favor of consumers? Next we will give you some specific advice to help your app rank higher in the app store, gain more downloads and increase the conversion rate of your app.
Mobile commerce app to be successful, you first need to improve the feature of the app itself to meet the user experience. In addition, you also need to master some app promotion and user acquisition skills and strategies, so that more target audiences will have interests in your mobile app.
The user experience affects the customer retention rate of the app, only by continuously optimizing the user experience can we ensure that the user uses your app for a long time. How do you find a user experience that meets your customers' needs? You can start with data. View data on the most valuable and unconverted customers you own. Where the latter gives up and abandons the purchase?
Rating & reviews can reflect the most real user experience, which is also the most effective tool for you to communicate with users, according to which positive review ratings can help your app get a good first impression in the app store, get more potential users, and improve the visibility of your app. Negative comments can also help you reflect on the direction of improving your app.
In-app messages and push notifications can update users with your recent promotions or updated features in a timely manner, and you can also use personalized pushes for content that users are interested in to attract users to enter your app and browse deeply.
For mobile commerce brands, being able to attract mobile website users to the mobile commerce app is both a challenge and an opportunity. Because you want users to do more than just install apps. If you can reward them for completing post-installation actions, you can lay the groundwork for only in-app shopping. Some examples include:
First Purchase Discount for users who create an account or subscribe to an SMS.
If the user saves the payment method, the shipping fee is not charged.
Offers a range of app-only benefits for users who sign up for loyalty clubs
* Grow with our app growth solutions - choose guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic.
* Click the "Promote Now" above (for keyword installs service for app visibility, or buy app reviews and ratings to improve conversion rate).
Abandoned shopping carts are problematic because they represent a loss of revenue. Studies have shown that the average online abandonment rate is 69.82%. The study also looked at the reasons, the main ones being:
Too much extra fee
Account creation requirements
Long checkout times
Of the three most important reasons, you have the opportunity to mitigate them. Additional costs for shipping and handling may result in shoppers dropping out. If you're able to reward users with free shipping through an event, you'll be able to fix this.
As a retailer, creating an account is good for you, but don't make it mandatory. Reward users when they do. Look for ways to streamline the checkout process, such as filling out forms automatically. The less typing a shopper needs to do, the better.
If an app user abandons their cart, you also have a chance to get them back. There are retargeting ads. For those who choose to receive emails, you can send reminders. Don't overlook simple in-app messages or ads that make offers more engaging.
If you want your app to provide the best customer service, in-app support is a must. In most cases, you will use a chatbot. Chatbots can be somewhat effective for common problems. Consider using a conversational AI chatbot that understands emotions and intent. As a result, customers can get better answers, resulting in more purchases and a positive experience.
In addition to some of the user acquisition strategies and techniques mentioned above, for mobile commerce types of apps, the role of ASO in user acquisition cannot be ignored. You can choose the keywords that are right for your app, highlight your app's competitive advantage, and use our keyword installs to improve your app's ranking in the app store quickly.
As mentioned earlier, positive app reviews and high-quality ratings can also significantly improve the visibility of your app in the app store. You can choose our app review & ratings to optimize your app product page quality. If you need a comprehensive ASO strategy, you can consult our team of experts to get the suitable ASO service that best suits your app.
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