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May 7 2022
For a mobile app, it's a good start to finish development and launch to the app store. However, that's not enough for your app business. As far as we know, there are currently more than 3 million apps in the Android market, and the Apple ios market has more than 2 million apps in the fierce competition.
A successful marketing strategy can help your app grow quickly, build a solid customer base, and ensure continued growth. Fierce competition is doomed that this will not be a simple promotion strategy.
Here, we will introduce to you how to use the strategy of "ASO + Ads" to drive your app traffic hacking growth and the rapid acquisition of users. Meanwhile, bypass the risky penalties when it fits the ranking algorithm of the app market.
ASO (app store optimization) is a tactic that improves the visibility of apps and app conversion rate in an app store.
How to understand it? First of all, ASO is to continuously improve the growth of your app through detailed optimization work that is different from advertising. Once your app ranking to TOp and traffic are increased, your app will have a steady stream of traffic for a long period of time. ASO doesn't stop working and raising traffic just because your ad budget stops.
At the same time, ASO also means a certain time span. It takes hard work, reasonable strategies, and accumulation of time to get good app rankings, app reviews and ratings from users.
The goal of ASO is to take efforts to ensure your app ranks higher than your competitors on platforms like the App Store and Google Play Store.
According to recent research, 70% of mobile users find apps through app store searches. The key of ASO solution is the traffic acquisition of this part of users. it's clear to see why ASO is so important in securing growth.
How to get this traffic? Everyone is competing for it, how can you be different and attract this part of the traffic?
Know your audience. Who are they? What are their needs? How will they express these needs? What keywords do they search for?
How to make your app's product page stand out in certain category of the app market? Solving some of these problems will help your app get more downloads and high conversions rate.
What does your user base look like? What are their habits and preferences? When you know more about your users, the user experience of your app will be better, and you will acquire more loyal players, which means better user retention and user activity.
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Paid user acquisition, as we all known, means focusing on driving traffic through advertising channels, and driving app installations and user growth through paid promotion.
Unlike ASO, there is no waiting period for the traffic acquisition by advertising. You can directly purchase the ranking of the user's intentional search keywords to acquire exposure and attract traffic.
Paid user acquisition has the potential to deliver huge ROI (return on investment) through highly targeted advertising to relevant customer. It can also be customized for new and first-time users and retarget returning customers to support app growth.
In order to ensure paid user acquisition works, you need to understand the exact source of your audience to choose the right channel to deliver your ads. You can reach your target audience by using Google App Campaigns, Facebook, or experimenting with other growing platforms.
Paid user acquisition has another advantage is to build brand awareness. Additionally, with paid user acquisition, you can establish your app's reputation by raising your brand awareness. Even though your app is outside the app store, your target audience prefer to choose your app.
● Maximize traffic growth;
● Accelerate the ranking of the app;
● Avoid risky penalties.
As we all know, data such as downloads and installations of an app directly affect the ranking of an app in the app store. As one of the direct evaluation factors in the ranking algorithm, there is a problem about how a new app has a certain user base in a very short period of time. The answer is the number of downloads and installations that reflect the popularity of this app.
Reasonable early traffic acquisition and the magnitude of the acquisition is a challenge for many app promotion.
Many app promoters will consider advertising and other payment methods to drive early traffic acquisition to drive downloads and installations.
From our successful case experience, we recommend that users use the combination of "ASO + advertising", give priority to the optimization of various metadata on the product page of the app, and deploy important keywords to the app's title, subtitle and description. Optimize the creative parts of the page to increase the conversion rate of the traffic introduced by your ads and lay the foundation for rankings. Maximize revenue with a combination of organic and paid traffic.
Under the premise of optimizing downloads and installations, there are many ways to quickly increase. For example, directly selecting our "keyword installation", "ranking guarantee service", etc., quickly push up the corresponding data at a reasonable cost, is a strategy that many users prefer.
However, under different conditions, the strategies are different. For example, an app has been released for a long time and has no growth yet, the sudden traffic changes are abnormal.
In this case, we recommend a multi-channel traffic strategy and choose the "ASO + paid acquisition" method. While the app is developing rapidly, it can safely and effectively improve the ranking and ratings.
How to let potential customers easily find your app and attract the most relevant audience who will stay engaged and continue to generate revenue? You need to know that no matter what you do, people will land on your app store product pages. That's why you need a solid ASO foundation to maintain high-quality user flow across various channels. At the same time, paid user acquisition will help you improve the ratings of your app, which will lead to better keyword rankings and more organic installs.
Using a diverse approach will allow you to strike the perfect balance in terms of conversion rates while consistently increasing traffic and engagement.
Before you can direct potential customers to mobile app with ads, your app needs to have a strong reputation and stand out from your competitors. This will mean carefully selecting and implementing keywords that will attract your prospective audience, which are then reflected in the app’s title and description. Also clear visuals are needed to present your best features and encourage users to rate and review to further improve your rankings and strengthen your brand image.
Building a solid foundation with a success ASO will maximize your investment with paying user acquisition and lead you the right path to ensure app growth.
Once you're satisfied with the app pomotion effect, it's time to upgrade to paid access to really drive growth. This is your chance to attract your main target audience to download your app and maintain a steady stream of active, high-quality users.
The beauty of paid User Acquisition is that driving installs and user engagement can also have a knock-on effect on your rankings, affecting organic installs.
Adding paid user acquisition to your strategy will help you expose your app to a larger audience and take your growth to the next level.
When making strategy, get an overview of how your channel is performing. Determine which channel is most efficient based on average CPI and total installs. Here are some useful tips when analyzing your data:
● Compare your channels and identify important keywords and adjusting messaging strategies timely
● As part of your ASO, determine which keywords have good store listing rankings
● Identify which keywords lead to downloads as part of your search advertisng
● Find out which messages convert best as part of paid user acquisition
This data will truly present your app's performance and enable you to use these insights to inform your future marketing campaigns.
It will also involve continuous testing to better understand the strengths and weaknesses of your strategy and the platform you are using so you can successfully adapt to trends.
App reviews and ratings is also a great way to better understand your users and their needs, so you can develop strategies to stay engaged and attract new customers.
Marketing strategies need to be flexible. Mastering the execution of your strategy is critical to ensuring long-term and lasting app growth. Keep dating on the latest trends, what's doing well and not doing well among your competitors, and what your current and potential customers want. Collecting and analyzing data about your ASO and paid user acquisition will help your app growth.
Don't be afraid to tweak your creatives, vary keyword density, focus your investments on the top-performing channels, and test new opportunities in the market.Your organic acquisition efforts, like your ASO strategy, will only increase the value of your ad spend.
Once you've done all of the above, the final step is to make sure you analyze your campaign results. Understanding and reflecting on your results will provide you with the expertise to continue advancing your strategy and maximize growth opportunities. The more you know about your performance and your target audience, the better your management will be.
ASO and paid user acquisition complement each other. How to combine these two elements well is a delicate blancing plan. When advancing your strategy, don't underestimate the importance of ASO as an essential part of your marketing campaign, and use your insights carefully to accurately target your potential audience with paid acquisitions.
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