The global market value of secondhand and resale apparel was estimated to be 96 billion US dollars in 2021. This value is expected to more than double in size in 2021-2025, before reaching a value of 218 billion dollars in 2026.

Younger consumers are responsible for much of the growth in the secondhand apparel industry. In a global survey conducted in 2021, Generation Z and millennials were found to be the most willing to buy used clothing. It is perceived as a less expensive and more environmentally friendly method of purchasing clothing, both of which are especially important to younger consumers. 

Smartphone apps, which provide shoppers with greater choice and convenience, are a popular way for younger generations to buy used clothing. 

Today our case will tell about how this second-hand app increased its keyword ranking in the TOP 10 with our ASO technology and strong keyword research. 

App Story

On a mission to make second-hand clothing and accessories the first choice worldwide, the second-hand app of our customer assists members in selling and buying second-hand clothing and accessories. Through one-on-one member interactions in its community, this app makes shopping a mobile and social experience. The European start-up has over 500 employees.

The name of this app remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

ASO Challenge

The success and expansion across Europe necessitated the strengthening of the app's App Store position as well as the development of a more diverse marketing strategy.

Our customer realized that to maintain a high level of performance and continue organic growth, it needed a consistent App Store Optimization Strategy.  They decided to focus on keyword optimization and research, as well as competitor benchmarking and monitoring.



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ASO Solution

ASO is the process that allows us to maximize the profitability of our app. Because it either helps us get more organic and free downloads or lowers acquisition costs (if we run paid marketing campaigns), or both. Finally, ASO assists us in earning more money.

There are many ways (and tricks) to do ASO; it depends on the project, and everyone has their own, but we will explain how our ASO team does it and how we did it for this app in particular:

Keyword Investigation & Optimization

1. Before using any tools, our ASO specialists create a list of 5-10 English keywords related to the chosen topic.

2. We search for those keywords on Google Play USA and collect the top 5-10 apps for each of them. In addition, we select the app with the most downloads and ratings and add it to Appranking. We use it to help us define the keywords for my project.

3. We use ASO World's Keyword analysis tool to analyze the density of the app listings, and add the ones that are most related to the topic (and product). Remember to have the most density in the listing of the previously added app, this is essentially keyword spy. It makes no difference if they are competitors' keywords (brands); they will be useful for us to monitor.

4. After adding 25-30 keywords, we use the suggested keywords function of Appranking (auto-complete) to find more keywords, most of which are mid and long-tail, and add them as well.

5. Once you've chosen 150-200 keywords for the United States (English), it's time to work with every possible language. Essentially, you should use the most important keywords in the title and short description, and experiment with keyword density in the description.

IMPORTANT: Make the listing available in as many languages as possible to reach a global audience. To translate the title, short description, and description, use Google Translate. If a country shows good results after some time, you can work with a translation company/freelancer to make it more PRO and rank even higher in that country.

About 65% of downloads from App Store searching are a result of app store searches. This means that, If you're not using AS0 to increase your app's search ranking, you're missing out on the largest discovery channel available for your app.

Search is one of the main channels of user acquisition in any mobile application. With the top keyword ranking truly relevant to your business, it will impact your app's success. Better store ranking means more downloads. Buy Keyword Installs for Android & iOS 

The Value of Ratings and Reviews

Aside from downloads, user ratings and reviews have a significant impact on ASO. They not only improve search visibility, but they also influence the Conversion Rate to Download. The more and better ratings/reviews there are, the more visibility and downloads there are.

Remember that ASO = Traffic + Conversion.

The strategy for soliciting ratings and reviews from app users is straightforward: in this app, we solicited user feedback when he used it more than X times and completed a specific task more than Y times. Why? Because this ensures that the user interacts with our app, and is satisfied. The more satisfied the users, the better.

Unfortunately, there is no magic formula that tells us when we should solicit user ratings. We need to run a lot of tests to get it right.

In addition, both Google Play and App Store present a tendency to rank apps with more positive ratings and reviews. Ratings and reviews are essential ASO factors, for both conversion rate and visibility.

Through our test and feedback report on which thousands of app users were investigated to know their opinion of ratings and reviews. Almost 80% check them and more than half of them consider the reviews as important as their friends' opinions.

The more and better ratings and reviews you have, the better users' sentiment will be, and that will lead to more downloads.  Buy App Ratings & Reviews to Boost App Store Optimization

Result

By utilizing ASO World's Keyword Research, Monitoring, and Impact features, Our customer was able to identify and optimize keywords in target markets. As a result, it was able to increase the number of keywords ranking in the top 10, as well as improve the conversion rate for traffic generated in both stores through organic and paid campaigns.

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