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The average online user is exposed to anywhere from 6,000 to 10,000 ads every day.
Jan 12 2023
In addition to the importance factor of user privacy, at the same time, major mobile advertisers are reconsidering the direction and focus of their investments.
In the first half of 2022, the number of mobile and app advertisers fell by 6% year-on-year, while total creative month-on-month fell by 27%. The largest declines were seen in Europe and the Americas, at 30% and 21% respectively. However, advertisers increased by 10% in the Middle East, South America, South Asia and other emerging markets.
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