As the source of the majority of new app discoveries, app store optimization (ASO) is one of the most important tools you can use to improve the visibility of your app. ASO consists of several components, including your app's icon, name, keywords, description, screenshots, and videos, all of which will help you attract potential users within the store. Today, we'll concentrate on what is most likely its most important aspect: keywords.

How do you find ASO keywords for your app?

When you don't know how to approach app store keyword research, it can be difficult. We'd like to share some tips for finding appropriate app keywords.

● For Google Play Store search keywords, use the brainstorming technique. Make a list of all the associations you have with your product. Your iOS app keywords should describe your app's features, mechanics, and technical characteristics.
● Take notes on app store keywords from your reviews. Look through the comments left by your users if your app is already in the app store and has some traffic.
● Obtain your competitors' Google Play Store search keywords.
● Make a note of the app store keyword search field's autosuggestions. You can get search engine suggestions by entering app keywords in the search field.

As you can see, several approaches to app store keyword research exist. The most effective way to improve your mobile keyword ranking is to combine all of them into a single strategy and obtain as many keywords as possible.



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How can you ensure that your app's keywords are relevant?

You already know how to find app keywords and conduct app store keyword research. Sorting through search requests is your next step. We have mentioned three critical metrics: app store keyword relevance, difficulty, and search volume. We want to emphasize the first and most important value here: relevance.

The key point is to get a general idea of the niche you want to target. Enter words and phrases from your keyword cloud into the app store keyword search and browse the results. Is it possible to find apps that perform the same functions as yours? If you answered yes, then your keyword is relevant. Choose another Google Play store search keyword for your marketing campaign if you have doubts or see confusing results. It may be a time-consuming process, but it is critical for app marketing. Remember that the key point is to select relevant app keywords.

Which app keywords should I focus on first?

You've completed your app store keyword research and now have a keyword cloud with relevant search inputs. It's time to take advantage of them. App keywords should be included in your title, subtitle (or short description), and description. The algorithm will link your app to these iOS or Android app keywords, and it will appear in the mobile keyword ranking.

It will not suffice to increase your traffic flow. Your marketing campaign will benefit greatly from keyword promotion. You can buy installs on Google Play for specific keywords, and motivated users will download your app. They will find your app by searching for a specific phrase in the app store.

How should the first keywords for promotion be chosen? First, check the console or use ASO tools to see what keywords you're indexed for. You can't buy installs for these app store keywords if the app isn't in the index. So, if you're just starting, your first goal should be to get to the rank. You can buy CPI installs, which is the quickest and cheapest option. They will bring you immediate user actions, and your app will appear in keyword search results in the app store. CPI installs perform best when combined with motivated traffic. So, once your app has reached the top 250, you can begin funding Google Play store search keywords.

Long-tail app store keywords are the best strategy for a beginner. There are two reasons for this: lower-difficulty app keywords will be less expensive and more effective to promote. As you are aware, you must be among the top ten results. If the iOS app keywords are overly competitive, you'll spend an arm and a leg without seeing a significant increase. Too much competition exists for short and popular search inputs.

You should not compete with the leading apps in your niche at this stage. Keep short-tail keywords in Google Play for when you've surpassed everyone else. Use search requests of 4-5 words for your first promotion campaign. Improving your mobile keyword ranking will be more efficient. Do not prioritize quick results or the most popular search terms. It is preferable to market your app in stages, beginning with the most precise and relevant search inputs.



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How can I promote my keywords so that they rank high?

The tried-and-true method for getting started with promotion is to run a test campaign first. After conducting app store keyword research, you select the most relevant phrases and conduct a screening. It should include 4-5 app keywords, each with approximately 20 installs. Why would you want to do that? There is no universal method of promotion or a specific number of installs required. Your mobile keyword ranking is determined by a variety of factors. As a result, the best way to estimate your potential growth is to run a small campaign. You'll see if your position by iOS app keywords is improving quickly or if you need more installs to improve it. Other than that, you can see that some keywords are too competitive or irrelevant to target.

Check the information in the console after 2-3 days. The developer's console will show you the number of installed applications. In turn, you'll find the history of your rank for each app store keyword in your cabinet. After analyzing this data, you can estimate the number of installs required for each keyword on Google Play. If 20 installs are sufficient and a keyword shows consistent growth, continue to order the same amount. Some phrases may require more downloads, so increase this number slightly. However, don't go too far to avoid being banned. Your enhancement should appear natural so that the algorithm does not suspect it. Only when you are in the top 20 or higher can you order extensive keyword installs.

Allow your promotion to last approximately 7 days. You should monitor your progress regularly and tweak your Google Play store search keywords and overall strategy. If you have any questions, please contact our customer service. Our manager will provide you with a complimentary personal consultation. We'll assist you in making your app keyword promotion smooth and successful.