We live in a mobile Internet adjusted development of the network era, when we face a certain product, a certain commodity, there are always a lot of other options, users may not download the app just because the same type may be better, or because maybe other than it is better. At this point, other people's opinions will have a very significant impact on the user's choice.
The importance of app reviews
User reviews can directly influence potential users' judgment on the quality of your services and products, thereby affecting conversion.
The more positive reviews an app has, the higher its chances of getting a high ranking. This is because both Apple and Google know that the reputation of an app is actually quantifiable.
Ultimately, during the download process, users credit other users, just like we like to follow the advice of our friends when buying new clothes at the store. When a user picks a good app, it thanks the user who recommended it for use, and will extend that thanks specifically to Apple.
Users can rate your app on a scale of one to five stars. Each customer's rating counts toward the total rating of your app and is displayed on your product pages and in search results. An overall rating is displayed for each region of the App Store or Google Play. You can reset the rating of your app when you release a new version.
However, we strongly recommend that you use this feature with caution. While resetting the average rating is a more accurate reflection of how the latest version of an app is performing - which can be helpful, for example, when an update is released that just about eliminates a user's previous concerns - too few ratings can also reduce a user's willingness to download your app. Also note that resetting the average rating does not reset the text reviews of your app.
Text reviews allow users to share more details about their experience with an app. If you choose to reset the average rating, the previous review will still show up on the product page.
How to post an review to an app?
To post a valid review under the app in App Store, user needs to connect his Apple account. Writing a review in Google Play also requires you to log into his Google account and post the review under the app. In this way, both Apple and Google can ensure that all reviews are from real accounts.
Post a review
On your iOS or Android phone or tablet, open the App Store or Google Play.
Browse or search for the app you want to review.
Find and select the app to open the details page.
Scroll down to the "Reviews" section.
Select the appropriate star rating. You can also tap Write a review.
Follow the on-screen instructions to write a review and add details.
Both Apple and Google have introduced anti-cheating mechanisms to ensure that the reviews displayed are from real users.
By performing so many actions, the app store itself is sacrificing part of the user experience, but on the flip side, active and dependable user reviews will have a greater impact on the ASO algorithm.
And suspicious reviews will have no chance of scoring, and Apple's penalties are severe, ranging from a clearance warning or the risk of takedown the app.
The reviews rating mechanism allows users to rate directly within the app store, and developers can respond to user reviews on the app store.
What impact will these new mechanisms have on developers and ASO marketers, and how do developers view these new mechanisms?
How to compose organic reviews?
When you purchase ratings or reviews on the App Store or Google Play in your target country, you should purchase appropriate ads or promotion for your app, or a certain amount of installs to enrich the app traffic.
Keyword installs can also increase the number of downloads of your app, and this is a way to use to make your app traffic more natural and convincing.
To make rates and reviews behavior look like real user flow, proportionally to your app's organic traffic in the selected country should be similar to your current number of rates.
The Proportion of installs rates and reviews should be 100:15:5.
Example : 100 installs + 15 rates + 5 reviews.
In this way, the whole install-rates-reviews scheme is more reasonable, so it could look more organic.
As app store, the Proportion of the scheme is not as important as Google Play. Compared to the Google play scheme, the ratio of installs-rates-reviews scheme can be appropriately loosened, but it is better to keep the ratio between them at 100:20:10.
Such a ratio can also maintain a natural effect and look more like it comes from real users and accounts.
Some post policies of reviews in the stores
No grammar or spelling mistakes, and don't use excessive capitalisation and punctuation
Text is original, make it useful and informative
Do not copy from other app or use the same content twice
Write reviews in full sentences, limit most popular phrases “Good app”, “Great app”, “Love this app” etc
Don't post reviews including sensitive words, such as "money", "earn", "discount", "recommend", etc
Don't vilify others or include other app name in the content
Reviews volume and periodicity
Daily comment volume and periodicity
If you take a week as a cycle, the ratio of the number of comments per week should be 2:2:2:2:3:3:3
Such number of comments as well as the periodicity can make your whole schema more convincing.
Guidelines for rating and reviews
Ratings and reviews should be useful and credible. Rating content in the stores is a great way to share useful feedback and help other Play users find quality content and services.
Guidelines for writing good reviews
Reviews should be useful and informative.
Try to give both positive and negative reviews.
Make sure reviews are easy to understand; check grammar and spelling, and don't use excessive capitalization and punctuation.
Be kind to others.
The following lists rating and review policies for the application stores. Reviews that do not comply with these policies will be removed and users who repeatedly or severely violate these policies will no longer be able to post.
Spam and Fake Reviews
Your reviews should reflect the actual experience of using the content or service being reviewed.
Please do not post false or inaccurate reviews.
Do not post the same review over and over again.
Do not use multiple accounts to post reviews of the same content.
Do not post reviews that intentionally mislead other users or manipulate ratings.
Do not post reviews on behalf of others.
Do not make false statements about your identity or your relationship to the content you are reviewing.
Make sure the review is on-topic and relevant to the content, service or experience being reviewed.
Do not post solicitation, political/social commentary, or any other information that is not related to the content, service or experience you are reviewing.
We want your review to be useful; it is not useful if your review is intended to promote something other than the content or service you are reviewing.
Do not post promotional/commercial content, including affiliate marketing or referral-based promotional content, for any product or service.
o not post phone numbers, email addresses or links to other websites.
Conflicts of Interest
Impartial and unbiased reviews are the most informative. Users should not be motivated to write reviews for financial gain.
Do not offer money, products or services in exchange for posting a review or being instructed to post a review.
Do not post reviews of content, services or experiences that are owned by you or created by the company for which you work.
Reviews should be based on your personal experience and represent your personal views.
Dot post reviews that infringe on the intellectual property rights (including copyrights) of others.
Personal and Confidential Information
Reviews should be designed to share your experience, and you may express your feelings about certain aspects without revealing sensitive personal information.
Dot post personal or confidential information, such as your physical address or driver's license number.
Your review must comply with legal requirements and all relevant terms or legal agreements that you accept.
Do not post reviews that contain illegal content or links to illegal content.
Sexual Explicit Content
Do not post reviews that contain, promote, or solicit sexually explicit content.
Do not post reviews that depict sexualized images of children or pornographic content aimed at children.
Do not promote violence, condone violence, or incite hatred against individuals or groups based on race, nationality, ethnicity, religion, gender, gender identity, sexual orientation, age, disability status, veteran status, or any other characteristic related to institutional discrimination/marginalization.
Do not post obscene, profane or offensive comments.
Do not post reviews that harass, bully, or attack others.
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