To take multiple measures, several factors might impact the promotion results, and have the influence on visibility in app marketing and on people's attention to your app. You will be confused by the questions such as which promotion channel you can choose for your game? How to make most out of the special channel as social media to work for you? How do you use each channel?
Once you take time to learn how to optimize the process it will be clear. You will find the answers you want in the promotion and tests in practice. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. We discuss the social media promotion channel with you here.
What is the most popular social media platform 2020?
It’s helpful for developer or app owner to know the most popular social media sites around. It might be worth reading more about the social media. And paying effort to make good use of social media will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.
9 Most popular social media platform 2020 listed for you as below:
1．
Facebook - content included text, images, videos, live videos, and Stories;
2．
Youtube - a video-sharing platform;
3．
WhatsApp - permit you to own business profile;
4．
Messenger - advertise, create chat-bots, send newsletters;
5．
Instagram - photo and video sharing;
6．
Tumblr - sharing text, photos, links, video and audios;
7．
Twitter - for news, entertainment, sports, politics, and more;
8．
Reddit - submit questions, links and images; discuss and vote them up or down;
9．
LinkedIn - boost your content and advertise.
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1. Facebook
Facebook is the most important platform which with 2.23 billion monthly active users (MAUs). There are more than 65 million companies using the Facebook Pages and more than 6 million advertisers actively promoting their business on Facebook, which makes it very safe and effective if you want to have a presence on social media.
It’s easy to get started on Facebook because almost all content format works great on Facebook — text, images, videos, live videos, and Stories. But note that the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people. To take this algorithm into your concentration and try to do best in these ways will make you benefit from the Facebook a lot.
2. Youtube
Youtube, the second biggest social media site which with 1.9 billion monthly active users, is also the most valuable platform for your indie game.
It is a video-sharing platform where users watch a billion hour of videos every day. To get started, you can create a YouTube channel for your brand where you can upload videos for your subscribers to view, like, comment and share. And you can also advertise on YouTube to increase your reach on the platform.
3. WhatsApp
WhatsApp is a messaging app which with about 1.5 billion MAUs used in over 180 countries.
WhatsApp has been building out its business platform to allow businesses to have a proper business profile, provide customer support share updates with customers about their purchases.
For small businesses, it has built the WhatsApp Business app. While for medium and large businesses, there’s the WhatsApp Business API.
4. Messenger
Messenger is also a messaging app which with about 1.3 billion MAUs. Businesses can now advertise, create chat-bots, send newsletters and more on Messenger. These features have given businesses a myriad of new ways to engage and connect with their customers.
5. Instagram
Instagram is a photo and video sharing social media app with about 1 billion MAUs. It allows you to share a wide range of content such as photos, videos, stories, and live videos. It has also recently launched IGTV for longer-form videos.
As a brand, you can have an Instagram business profile, which will provide you with rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools.
6. Tumblr
With about 642 million MUVs, Tumblr is a micro-blogging and social networking site for sharing text, photos, links, videos, audios, and more. About 642 million people every month login the network and share a wide range of things on Tumblr from cat photos to art to fashion. So many blogs that you come across online might be using Tumblr.
7. Twitter
Twitter is a large social media site with 335 million MAUs, which is mainly for news, entertainment, sports, politics and more. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information, which things that are happening right now.
Twitter is also often used as a customer service channel. According to advertisers on Twitter, more than 80 percent of social customer service requests happen on Twitter.
8. Reddit
Reddit is a platform where users can submit questions, links and images, then discuss and vote them up or down. It attracts about 330 million users coming here to do the communication every month.
There are subreddits for pretty much anything under the sun. Subreddits have different levels of engagement so it’s great to research to see if there are popular subreddits that your brand can be part of.
Besides submitting your content to Reddit and participating in discussions, you can also find content ideas and advertise on Reddit.
9. LinkedIn
LinkedIn is now evolved into a professional social media site where the business people can share their content, network with one another and build their personal brand. It has also become a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company.
LinkedIn also offers advertising opportunities, such as boosting your content, sending personalized ads to LinkedIn inboxes and displaying ads by the side of the site.
Since the LinkedIn drives about 294 million MAUs on the platform, it is a valuable site for developer and app owner to start their business and find their target users.
Here are 4 effective ways to get your indie game be noticed on social media:
1. Facebook
Know your Facebook audience;
Understanding who is on Facebook and what your current audience breakdown looks like will be important in determining which Facebook's marketing strategies you should employ and how.
Engage proactively with your audience;
Like most social media channels, they’re built as networks to converse, discuss and share content. As a brand, you can’t forget that basic idea of what makes a social media network. That means conversation and engagement should never be put on the back burner.
Instead, try to be a community for your audience. Facebook is a great place to hold industry chats or discussions, whether it’s with a different audience or your own customers. While Twitter often gets all the limelight of being a social customer care mecca, don’t forget about Facebook too.
Post useful information to your timelineTo make sure what you’re posting is useful to your fans. What you post to your wall will show up in the news feeds of everyone who has “Liked” your page, just as it does when you post something to your personal profile.
Join groups, post relevant content in those groups
Using groups, marketplace, and jobs to help you boost your game visibility. Facebook has had groups for a while, but they recently let you create brand-based groups associated with your page. With a group, you’ll want to constantly monitor discussions, post questions and manage members—perhaps multiple times per day.
2. Youtube
Give YouTubers a free key in exchange for a preview or honest review of your game. Add a YouTube follow icon to your website and blog, so your audience can easily find your channel. And then embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website.
Research your competition
By conducting an audit of competitors, you can see how your channel measures up and identifies opportunities. Make sure your competitors aren’t serving ads on your videos! If they are, it’s possible to block them in Google’s ad manager.
Optimize your videos to get views
YouTube is a video search engine. Like Google - which happens to own YouTube - videos results are ranked by titles, keywords, descriptions and other factors. Then there’s the YouTube recommendation algorithm, which determines 70% of what people watch.
Optimize your videos so that they stand the best chance to show up in search results and get more views.
Optimize your channel to attract followers
Make it easier for people to find and follow you on YouTube by optimizing your channel. Here are a few ways to prime your account for search, views and follows.
Try YouTube advertising
YouTube advertising can be an effective way to expand your reach beyond your channel. Looking forward to growing your channel? Target an audience you think might be interested in your content.
YouTube ads are available in these four categories:
- Skippable in-stream ads
- Non-skippable in-stream ads (including bumper ads)
- Video discovery ads (formerly known as in-display ads)
- Non-video ads (i.e., overlays and banners)
Try working with an influencer
One of the best ways to showcase your brand and reach a wider audience on YouTube is by working with an influencer.
According to Google, 60% of YouTube subscribers are more likely to follow shopping advice from their favourite creator over their favourite TV movie personality. Why? It’s often a lot easier to relate to creators. With the right partnership, creators can transfer that reliability and trust to your brand.
3. Twitter
- Grow your Twitter fan base;
- Post often;
- Use relevant hash tags.
Others may help your business:
Curate your feeds with Lists
Opening up your Twitter feed can feel like walking into a huge and noisy party with a million conversations happening at once. There’s so much going on that it’s hard to focus on any one topic.
Cultivate your voice to win fans
Twitter is a very chatty platform. Although you can (and should) use images and videos, winning fans and connecting with followers require an authentic and appealing voice.
Become a hashtag master
Hashtags are a feature on every social platform, but they were born on Twitter. And they remain an invaluable tool to boost your engagement and discoverability on the platform.
Run an ad campaign
Once you’ve got a handle on using Twitter organically, it’s time to level up and run your first ad campaign.
Advertising on Twitter can help you grow your audience, promote your products, drive traffic to your website and more. You can choose to promote your account to gain new followers, or promote individual tweets to boost engagement and campaign visibility.
4. Reddit
- Create a subreddit;
- Participate in game development threads;
- Join the Screenshot Saturday thread in /r/gamedev.
Ramp Up ParticipationBefore you start submitting original content, adopt a regular commenting cadence. No, this is not like an exercise program where you get your 10 comments in a day. You have to actually contribute, taking the time to engage in discussions, answer questions and share in jokes.
Share Unique and Original ContentCreate a piece of content solely for your target Reddit audience (the next section covers what types of content are popular on Reddit), but don’t be upset if it doesn’t get a lot of attention. Just as every Facebook post doesn’t go viral, not every Reddit contribution will become a mega-hit. If you get a few positive comments and a few upvotes, that’s a start.
Be ConsistentKeep at your Reddit activity. No social media platform is an instant ATM machine of ROI, and Reddit is no exception. Play the long game and continue being an active and worthwhile contributor to the community.
How do I do social media marketing?
Among the various of social media, Facebook must be the most important social marketing site for businesses. And it continues to provide brands and businesses with an opportunity for maximum visibility when implementing a Facebook marketing strategy.
Read our tips here to ensure you’re getting the most out of this ever-powerful social media platform. We did some survey and got our report, which discussed the topic about what social marketers need to succeed. We listed some data as below:
Market with Facebook Pages
The first and most obvious Facebook marketing tool for brands is Facebook Pages. Like a personal profile, a Page is the hub of information for your brand, be it a company, product, service, or even expert or celebrity.
Users can “Like” a page and “Follow” it, which means they’ll automatically receive updates from that page in their news feed.
Schedule your Facebook content
Content creation and curation are important components to any social media strategy. On Facebook, you have many more choices about the types of posts you can use. This ranges from Stories to status to Group posts.
With the selection of options comes the specific types of content your audience is interested in, which should also be kept in mind while evaluating the techniques for marketing on Facebook that will work best for you. Our 2020 Index analyzed what type of posts consumers want from brands. 30% said they would like links to more information and 18% want more images. Videos came in a close third with 17% of people surveyed.
For scheduling content, you have both free and paid options available to you. Facebook’s Page controls allow you to schedule your posts right from your own page.
Scheduling and planning your calendar makes it easier for you to see where gaps are in your posts. Using a tool like this will save your time in the long run.
Aim for Higher Brand Awareness
Your Facebook ad campaigns should always be focused on two things:
For starters, you want to stay within your allocated weekly or monthly spend with Facebook to avoid over exposure and useless clicks. Ad spend can shoot up in a hurry when your target isn’t effective or set appropriately, which brings us to the next step.
Your Facebook ad has to be relevant. Targeting a broad audience isn’t a bad thing. At first, you want to actually see what works best to build awareness. However, relevance is crucial to great Facebook's ads.
Try to build custom audiences and address customers who would best fit your Facebook content. If it’s a re-targeting measure, make sure that the content provides something recognizable but also something new.
Decide on Creative ContentEarlier in this post, we did a deep dive into the types of content on Facebook. Now it’s time to choose which pieces of content you think are worth advertising in front of a much larger audience.
Some of the best aspects of your ad content should include:
- Identity: Does it relate to your brand and effectively showcase your product/service? Are your logo and business colors correctly displayed?
- Reward: What do viewers get out of it? Is it a deal, promotion, offer code, whitepaper or industry guide?
- Tone: Does your content maintain the same tone across your entire Facebook page or business in general?
- Action: Your content must drive an action, which goes back to your Facebook goals. A clear and precise call to action is best.
Track & analyze your results
The last step of your strategy is to keep an eye on the metrics you identified earlier in goal setting and analyze the results. This also includes determining your ROI.
Quickly measure Page's impressions, Fan growth and how your Facebook content is performing using intuitive, interactive reports that can be downloaded and shared with stakeholders in seconds.
Conclusion
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales and drive website traffic. Experience comes from continuous testing and data analysis. Just begin your indie game marketing and feel free to talk with our experts on the ASO World Facebook at any time.
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