The global eCommerce market is expected to be worth $5.5 trillion in 2022. That is $600 billion more than Japan's entire GDP, one of the world's largest economies! It's also getting bigger. By the end of 2025, the global eCommerce market is expected to be worth $7.3 trillion.
But did you know that 85% of smartphone users today prefer to use mobile apps over mobile websites? Even though a mobile app accounts for a large portion of sales, only a few retailers provide one!
Given such a market opportunity, any eCommerce company looking to increase sales should seriously consider developing a mobile app. You must make your mobile eCommerce app the best it can be if you want it to succeed. Let's look at some of the ways you can gain an advantage.
1. Ensure convenient registration and login
When installing a new eCommerce app, the first step is for the user to create a new account. Of course, you'll need certain details from your customers to process their payments, confirm their identities, and organize proper transaction and account security.
However, if the sign-up process and form are both too long, customers may simply give up and abandon your app. So, when developing an eCommerce app, try to strike a balance between the security you offer and the complexity of the registration process. The repeated login process should also be as easy and quick as possible.
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2. Make sure your UI/UX design is simple and intuitive
An e-commerce app's user interface should be as easy to use, simple, and straightforward as possible. To accomplish this, consider taking the minimalist route, especially in the early stages of your brand's journey. Create clear navigation on the first screen so that everyone knows how to get to the desired category. Exclude the following from your design:
● Accumulating in the form of large texts and graphics
● A plethora of superfluous icons in the main menu
● Too many colors in the design
● A lot of fonts on one page
3. Create No-Brainer Navigation
Menu, filtering, and sorting options are another UX focus that can make or break M-shopping at the start.
The menu sections' names should be brief and descriptive. This is not the time to pull out your dusty Thesaurus. The more retailers who use this term in their menus, the better. It's a combination of category, brand, size, and color. Not a class, label, or anything else. You get the idea.
Many people will know what suits them best when shopping for clothing: for example, curvy ladies prefer V-necks a lot. It complements their figure nicely, so incorporating this type of filter is a wise decision. However, identifying this critical parameter and including it in the filtering options requires some marketing research. On the other hand, skinny people will avoid V-necks in favor of other neck styles.
4. Gamifying the experience
If you want users to return to your app, you must make them feel more involved. This is where gamification comes into play. A purchasing process can be gamified in a variety of ways. For example, you could set up a point system in which customers are awarded points for each purchase and can earn a special prize or a discount if they reach a certain number of points. You can also add a leveling system and title awards to make it feel more like a game.
You can gain loyal regular customers and increase your overall sales by creating an incentive for customers to return and shop with you.
5. Check that the app is simple to use with one hand
Whether you're designing an iPhone eCommerce app or an Android eCommerce app, you must adhere to certain principles that apply to all smartphones. One of the most important is making your app easy to use with one hand.
The primary feature of this principle is its thumb-friendliness. This means that all of the important components should be easily accessible with a thumb. Because the thumb-friendly zone varies depending on which hand you use your phone with, it is best to accommodate both left and right-handed users and place the functional elements in the center of the screen.
6. Prompt customer service: from AI to human
Customer service is rarely considered when people consider how to start a successful online store. Nonetheless, it is an important component of eCommerce and should be given due prominence on the website. Extensive chatbots and well-crafted FAQs will assist in lowering the cost of human-manned customer service.
Even if you make the app as simple as possible, customers frequently have questions that they'd like answered. Any eCommerce mobile app must facilitate interaction between customers and representatives.
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7. Add review capabilities
Encourage your audience to leave feedback on their purchases as another way to engage them. The text comment section, photo-based reviews, and five-star rating system will assist your users in finding the best products, ensuring that the description matches the actual goods, and ultimately gaining the trust of your customers.
You can also use the feedback to improve the platform as a whole. If you notice that a particular item has a very low rating, you should consider replacing it with another option. Respond to feedback to demonstrate to users that you value their input and strive to provide them with the best possible experience.
8. Using AR
The use of AR in eCommerce is one of the still futuristic but already trendy eCommerce mobile app development features. Several brands, such as Sephora and Ikea, have nailed the use of augmented reality, pioneering this now-commonplace practice in 2030.
While custom development of the AR mobile app is not as expensive as it may appear, it adds a lot of user admiration and brand loyalty because people love seeing innovative ideas in action.
While we have enumerated the key eCommerce app requirements, this list is not exhaustive. Furthermore, the times and user preferences are constantly changing. With a strong foundation, this is why any mCommerce will continue to evolve and update the software with new features to improve the user experience.