Would you like to have new mobile apps and profitable users by the end of 2022? Take a look at the FIFA World Cup in Qatar. Tens of millions of fans worldwide will watch the tournament, providing marketers with an unprecedented opportunity to capture mindshare, gain new customers, and enjoy the active engagement. 

Because sports fans are typically glued to their mobile devices, large-scale sporting events provide excellent opportunities for mobile app targeting. As a result, a lot of World Cup-related content will be consumed on these devices.

Along with live streaming, which comes to mind first, other app categories benefit from major sporting events:

During sporting events, some people use sports apps to learn more about teams and players. Others want to play as their favorite football team kicks off, so gaming apps are becoming increasingly popular. Orders for food and delivery apps have increased by 20% to 30%. People are using transportation and ride-sharing apps more as they go out to watch games.

This article discusses the mobile app marketing tips and tricks that app marketers should be aware of during the FIFA World Cup 2022.

Update your keywords to make your app more visible

Many users discover apps by browsing app stores, so you can stand out by including a World Cup-themed icon and a special offer in the description. The majority of app downloads, however, are the result of specific search queries.

If you want your app to rank higher in the app stores organically, you must publish app updates regularly.

If you haven't recently updated your app's description, keywords, or name, now is the time. Use the time when you add new features to your app and prepare your metadata to improve your organic ranking.

Tips: Here is your complete App Store Optimization (ASO) guide to help you increase the visibility and conversion rates of your app.

Make personalized in-app purchases

You should think about updating your app to reflect the season while keeping a goal in mind.

Offer in-app purchases, subscriptions, or other World Cup-specific benefits, and invite users to check it out with a World Cup-themed push notification. Users will be enticed to open the app and check it out this way.



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Use app notifications

App notifications are a smart marketer's favorite tool, so take a different approach to your communication. Be mindful of the timing, and keep in mind that your competitors will also push messages and compete for attention.

Optimize your app icon and improve your app store page

Apps are discovered in a variety of ways: Some people browse the App Store, while others search, and still, others stumble upon them through advertisements. Your goal is to capture the attention of your potential user.

Major sporting events, such as the World Cup, are ideal for polishing your app store page.

Check that your icon, screenshots, and videos all fit the World Cup theme. Inform people if your app can engage them in a World Cup-themed manner. Add features that will set your app apart during the World Cup and display them on your app store page.



Remember that you cannot update your metadata by releasing a new App Store version. Consider how much time you'll need for the release and plan accordingly.

Tips: Navigate to Appranking and select your app to see your ASO performance. Take action based on the latest trends and history of screenshots and icons in your app category.

Organize In-App Events to invite people to your app

Imagine you're looking for the best way to increase your app's visibility and installs in the App Store during this holiday season. You need a strategy that both meets the needs of your existing user base for new, innovative content and piques the interest of an untapped audience enough to drive measurable downloads.

Hosting In-App Events during the World Cup would be ideal for meeting these requirements.

For example, you could host a live streaming or a knowledge contest and eventually offer a free subscription. These are just a few suggestions; think about what would be appealing to your target audience.



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Mobile programmatic should be your best friend

The ability to mix and match data signals to create an engaging story is the most significant benefit that programmatic can provide to a marketer. You can adapt your message to create a unique connection with your audience by incorporating time, location, device type, interests, and live scores.

The FIFA World Cup 2022 is taking place in Qatar from 20 November to 18 December 2022. This allows you to reach and engage sports fans on their mobile devices for an entire month. Prepare yourself right now!