Health and fitness was one of the mobile app categories that grew the fastest during COVID-19, and all the data points to future expansion in this area. Consumer needs for health and fitness regimens continue to evolve, and mobile apps play an important role in meeting them. 

Downloads and revenue from Health & Fitness apps are expected to exceed the "New Year Resolution" spike in January 2022. As consumers abandon "New Year, New Me" in favor of "Everybody is a Summer Body," there is a clear opportunity for health and fitness brands to become embedded in people's wellness routines while also finding ways to retain existing customers.

You can better identify your top competitors based on your app offering by using Appranking. Wellness apps are now classified into the following subgenres based on their granularity: Fitness Program, Fitness Tracker, Health Monitor, Medical Manual, National Medical Service, Stress Reduction & Meditation, Telehealth, Women's Health, Weight Loss & Calorie Tracker.



This article delves into the Health and Fitness apps available in the US Apple App Store. Continue reading to learn how the top grossing apps in this category approach ASO. Then, apply what you've learned to your own ASO strategy and watch your installs skyrocket.

Types of Health and Fitness Apps

Here are some of the most common types of fitness apps, and you may find some of them in a single app.

Personal Training And Workout Plans

Workout and personal training apps guide users and assist them in achieving their fitness goals at home or in the gym. These apps offer a variety of workouts and other features that keep users interested and engaged.

Activity Monitoring

This type of health and fitness app effectively tracks a user's activities such as sleep schedules and running times. This app is typically used in conjunction with other apps to provide users with a comprehensive view of their health.

Apps for Diet and Nutrition

Some fitness apps are used to track a user's diet and assist in nutrition optimization. These apps are known as diet and nutrition apps, and they are used in conjunction with activity tracking apps. The well-known MyFitnessPal app, which provides users with a free calorie counter and comprehensive exercise journal, is an excellent example of such an app. Users can also easily scan barcodes to track their calorie consumption.

How to promote your health & fitness apps with ASO?

Investing in ASO is also important for ensuring that your app is optimized and discoverable in the app store. This is the process of improving app store listings. By leveraging category rankings, the goal is to make it visible to organic users and increase conversions.

Keyword research

Appranking was used to supplement our keyword database. It should be noted that once keywords have been defined, it is important to monitor them frequently, review them if necessary and repeat the keyword research.

App store video optimization

According to our research, an optimized app video can increase conversions by 20%. Unfortunately, bad app videos can reduce conversions by 20%, making video one of the most divisive topics in all of ASO.

Nearly every app in the iOS Store should have a video, because users are three times more likely to download after watching one. Experimentation is the key. Test and adjust your video until you have one that works.

Here are a few pointers:

● Start Your Videos Quickly: The average App Store user only spends 6 to 8 seconds watching videos. If you save the best for last, no one will see it.
● Use Quick Clips: Users become bored quickly. Instead of long, drawn-out sequences, use short clips of in-app footage to keep their attention.
● Avoid Using Audio: 98% of App Store users watch videos without sound. Make sure your video is understandable and impactful even when muted.



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App store screenshots optimization

If you want your Health and Fitness app to succeed, you must have excellent screenshots.

Why? Because optimized screenshots can increase conversions by up to 28%, while untested screenshots can reduce conversions by 15% to 25%. Furthermore, users are 10 times more likely to view an app's screenshot gallery than its description.

With that in mind, let's take a look at how the top apps in this category handle screenshots so you can implement similar strategies.

To begin, every app we looked at for this article has portrait-oriented screenshots. This is most likely due to the functionality of each app, rather than an ASO strategy. 

Second, ten of the twenty-five apps we examined, or 40%, use some form of social proof in their screenshots. These social proofs range from official "App of the Day" badges to the number of 5-star reviews the app has received, as well as any specific awards it has won.

The third thing we discovered is that captioned screenshots are extremely popular, whereas panoramic screenshots are uncommon. Captions are used by 88% of the top-grossing Health and Fitness apps to explain features, highlight benefits, and add clarity to screenshots.



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Conclusion

The competition in the App Store's Health and Fitness category is fierce, owing to the wide range of apps available—workout planners, sleep and relaxation tools, diet trackers, mental health aids, and so on.

Building a strong ASO strategy is the only sure way to reach the top of the charts in this category. Fortunately, the keys to success have already been laid out for you above.