Last time we talked about how many app downloads you need to effectively reach TOP rankings on App Store
, this time let's concentrate on the Google Play store.
If you're a developer, you've probably considered how awesome it would be to have your game featured on Google Play. It is something that can significantly increase the visibility of your game and attract new players. It would also help your overall mobile game marketing efforts.The Advantages of Having Your Game Featured on Google Play:
● More Downloads
● Improved visibility
● An increase in the number of user reviews and ratings
● More users of high quality
● Users who are more engaged
● Increased revenue
How to Feature Your Game on Google Play?
Let us now get down to business. Here is the best advice for getting your mobile game on Google Play. All of this is doable and simple to put into action.
Improve the User Experience and User Interface
It's no secret that Google Play prefers games that are not only Android-friendly but also provide a great user experience. If you examine the featured games, you'll notice that they all have an excellent user interface and a memorable user experience.
You can bet that a game that does not meet those requirements will not be featured on Google Play. That is why you must devote some time to UX and UI. Pay close attention to vexing issues like bugs, crashes, or lags.
Conduct Extensive Competitor Research
Another thing you should do is research all of the games that are currently available on Google Play. Okay, maybe not all games, but keep an eye on the top charts.
Download and test a few of them to see what makes them unique. Is there anything that the featured games have in common?
Examine how those games are made. Examine the quality of the user interface. Is the gameplay particularly enjoyable? Find out how much money the featured games make as well. How many installations did they get? What about the evaluations? Analyzing each game in this fashion can give you valuable insights into what it takes to get your game featured on Google Play.
Remember About ASO
As you might expect, ASO plays an important role in getting your game featured on Google Play. So take your time and make sure your app store optimization is spot on. Remember that the App Store and Google Play have different standards. That is, you should not optimize both app stores at the same time.
Google Play Quick ASO Checklist
Include relevant keywords in the title, short description, long description, and URL of your game.
● Long-tail keywords have less competition.
● Organize your game.
● To have a keyword indexed by Google Play, it must appear 2 to 5 times in the description and once in the title.
● Make a statement with app icons, screenshots, and videos.
● Localize your game and encourage users to rate and review it.
Check out our ASO guide blogs
for a more in-depth ASO guide.
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Localization of your game
Google Play is available in 190 countries and has 2 billion users worldwide. Many of them prefer to search the Google Play store in their native language. That means you can't just target English-speaking users in the West. You should also think about other countries and cultures.
Here is where localization comes into play.
You will make your mobile game much more accessible if you translate and optimize it for other countries and languages. Localization can also help your game's Google Play ranking and drive game installs. You'll also have a better chance of getting your game featured on Google Play.
The text features of your listing play an important role in localization. Keywords, descriptions, and titles are all examples of this. Localizing visuals, on the other hand, is equally important. You should take special care to ensure that your visuals correspond to the cultural preferences of the people in the region.Click here
to view the app localization guide.
Get Reviews and Ratings for Your Game
Looking at the top Google Play games, it's safe to assume that reviews and ratings play a significant role in getting featured. Both are significant because they are direct indicators of user satisfaction. Furthermore, it serves as a signal to other users, assisting them in deciding whether or not to try the game.
Ratings are available for 72% of the apps on Google Play. What's more, more than half of the featured games have at least a 4.5 rating. Featured games typically have over 50,000 downloads.
As a result, make it a point to encourage users to review and rate your mobile game. Not all reviews and ratings, however, are positive. In general, poor ratings will deter both users and Google from featuring your game.
Fortunately, there are some techniques you can employ to improve game ratings and reviews. For example, the most effective way to get more app ratings & reviews is to buy them. The more and better ratings and reviews you have, the better users' sentiment will be, and that will lead to more downloads. Buy App Ratings & Reviews to Boost App Store OptimizationCase studies about how we work with App Reviews:
Increase the Number of Users for Your Mobile Game
Many developers still believe that if they create a high-quality mobile game, it will eventually become successful. I'm sorry to disappoint you, but that is not the case.
You can create the most perfect game, but if you don't promote it, it has a slim chance of becoming popular. That's just the way the mobile game industry works.
Rather than resisting, embrace various mobile game marketing strategies. Fortunately, there are numerous ways to promote your mobile game.
Having a large number of users can help you get your game featured on Google Play. So pay attention to paid user acquisition strategies as well. This includes running paid ads for your game on social networks such as Facebook and Instagram, as well as ad networks such as Google, Applovin, ironSource, and others. When the number of installs grows, Google knows that gamers like your game, and you're more likely to appear on some of the lists.
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Keep an Eye on Critical Metrics
Finally, keep track of all Google Play and ASO-related metrics, as they have a direct impact on your chances of having your game featured on Google Play.
You should primarily use the Google Play Developer Console. You can access user acquisition and retention data for your game, as well as information about how users find and interact with your app's store listing. You can see metrics such as store listing visitors, first-time installers, buyers, repeat buyers, and retained installers. When it comes to acquisition channels, you can see if the installs came from the Play Store, search, or browsing and exploring categories on Google Play.
Naturally, if your store listing visitors and conversion metrics increase, there's a good chance Google Play will feature your game, as it rewards apps with a high number of visitors and installs.
Furthermore, certain ASO tools and platforms can provide information on whether your game is currently featured on Google Play, as well as in which category or country. This is also important to monitor because it indicates how successful you are at getting featured on Google Play. Of course, the more lists, categories, and countries in which your game appears, the better.