noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/aso-glossary/user-behavioral-analytics-uba

User Behavioral Analytics (UBA)

Mobile User Behavioral Analytics (UBA) is a progress about tracking, collecting and assessing of user data

View all ASO glossary terms

Home ASO Glossary User Behavioral Analytics (UBA)

User Behavioral Analytics (UBA)

Posted: Dec 30 2021
Updated: Sep 27 2024
Mobile User Behavioral Analytics (UBA) - leverages machine learning, algorithms and statistics to create and present a baseline behavior pattern. It is a progress about tracking, collecting and assessing of user data and activities using monitoring systems.

What is User Behavior Analytics (UBA)?

User Behavior Analytics (UBA) focuses on what the user is doing: apps launched, network activity, and, most critically files accessed (when the file or email was touched, who touched it, what was done with it and how frequently).

UBA technology searches for patterns of usage that indicate unusual or anomalous behavior — regardless of whether the activities are coming from a hacker, insider, or even malware or other processes.

Why do I need User Behavior Analytics (UBA) as an app marketers?

  • From rich data and uninstall tracking, app marketers can engage their app growth easier, fully understand who your users are, and what they do in your app.
  • Track user flows to pinpoint your app’s friction points and increase conversions. Get answers to: where do customers drop off during checkout? How long do users take to become subscribers?
  • Turn user data into actionable insights. Uncover underlying patterns in user behavior, compare trends across user groups, and set up advanced filters to zero in on high-value segments.
  • Get customizable analytics and advanced data visualization tools. Or study our relevant insights to clear the trends, create custom metrics, and mine even more gold from your customer data.
  • To measure performance and remarketing - everything from revenue generated to churn rates. 

ASO World App Promotion Service


How to Get Started with User Behavior Analytics Tools?

Since You’ve decided UBA is a good investment, how do you get up and running? Begin with finding the right reason to invest in a User Behavior Analytics. Are you concerned about detecting threats? Are you worried about an insider threat? Is one department underperforming? Are employees within a department overworked? Are you concerned your processes are not scaling well with your company?It’s important to ask the right questions before purchasing your UBA software, such as:

  • What are our Needs?
  • Is it providing the data you need?
  • Is it tailorable to my needs?
  • Can you extract the data you need?
  • Can it integrate with your existing systems? How well?
  • How long will the implementation take?
  • How much of Implementation is on us? Can we do it?
  • Can our Non-tech-savvy users work the program?
  • Budget Considerations?
  • What are our Needs?

It’s important to get the answers to these questions early in the investigation process, as they will be significant roadblocks if one of these questions remains unanswered.
Related Terms
Unique Selling Proposition (USP)
Learn how defining and integrating your app’s Unique Selling Proposition (USP) can elevate your ASO strategy and boost conversion rates.
Read More
Today Tab
The Today Tab centralizes updates, reminders, and personalized content in apps, enhancing user engagement and productivity through a tailored experience.
Read More
Key Aspects of User Intent
Implement best practices of User Intent & improve your approach to enhance the visibility, engagement, and conversion rates of your marketing efforts.
Read More
Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.
Featured Terms
  • App Ranking
    App Rankings refers to the over-all app rankings from the store, or from a particular category in the store, based on downloads and revenue.
    See More
  • App Store Acquisition Channels
    App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize.
    See More
  • App Store Optimization (ASO)
    App store optimization(ASO) is all about applying the scientific method to mobile key performance indicators (KPIs) that are related to the app stores.
    See More
Popular Topics
  • App Marketing Basics
  • User Acquisition Essentials
  • User Retention & Engagement
  • App Monetization Strategies
  • Advanced App Marketing Campaigns
  • Advanced Data Insights
  • Tech Optimization
  • App Market Trends
Related Terms
Unique Selling Proposition (USP)
Learn how defining and integrating your app’s Unique Selling Proposition (USP) can elevate your ASO strategy and boost conversion rates.
Read More
Today Tab
The Today Tab centralizes updates, reminders, and personalized content in apps, enhancing user engagement and productivity through a tailored experience.
Read More
Key Aspects of User Intent
Implement best practices of User Intent & improve your approach to enhance the visibility, engagement, and conversion rates of your marketing efforts.
Read More
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.