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https://asoworld.com/aso-glossary/topic-user-retention-engagement

User Retention & Engagement

Keep app users engaged and loyal by enhancing user experience, personalizing interactions, and utilizing feedback loops, ensuring long-term retention and active participation.
Home ASO Glossary User Retention & Engagement

Who Will Benefit from the Course

Boost your app's market presence with advanced ASO tools designed to drive visibility, increase conversions, and track performance effectively.
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Startup Founders

Identify profitable niches in mobile app markets. Boost brand awareness, user engagement, and app success.
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Indie Developers

App marketing courses clarify strategies to promote your app, boost visibility, drive installs, and ensure success.
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Marketing Managers

Key app marketing theories guide managers in promoting apps, building brand awareness, and acquiring users effectively.
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Future ASO Specialists

Ideal for those seeking a profitable profession. Learn audience insights, efiective funnel, and success metrics,

What is User Retention & Engagement?

Explore strategies to retain users and boost engagement, with a focus on optimizing user experience and increasing app stickiness. Understand the importance of personalized content, push notifications, and regular updates to keep users interested and active.
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All the terms you need to know about User Retention & Engagement

App Reinstall

App reinstall refers to users downloading an app again after uninstalling it, offering valuable insights into retention and enhancing ASO efforts.
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AI Review Summary

AI Review Summary leverages AI to synthesize user reviews, offering actionable insights that support ASO, improve app quality, and boost discoverability.
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Win-back Offer

A Win-back Offer is a marketing strategy to re-engage former subscribers by providing discounted or special pricing on auto-renewable subscriptions, configurable in App Store Connect.
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Product Page Optimization

Product Page Optimization enhances page effectiveness to boost user engagement and conversions.
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User-Generated Content (UGC)

Exploring how user-generated content bolsters engagement; examples of effective UGC; ways for developers to encourage more contributions; navigating associated challenges for better discoverability.
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User retention

Understanding user retention's significance; key tactics for maintaining a strong user base; measuring techniques for sustained mobile app growth.
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ASOWorld First Order Discount
Get 50% off on your first order to start your app growth!
Google Play Pre-Registration
Unpacks Google Play Pre-Registration’s role in engaging future users; vital insights gained for developers; best practices for leveraging anticipation; plus its positive implications on ASO strategy.
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Active Users
Drive user engagement and growth with tactics to increase active users.
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Games-as-a-Service (GaaS)
GaaS games provide dynamic, evolving content post-launch to maintain interest and generate sustainable revenue through subscriptions, microtransactions, and community building.
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Mobile App Performance Conversion Rate
We focus on mobile app store conversion rate optimization (CRO), providing you a comprehensive approach to enhancing your app's performance on the Google Play Store.
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Guaranteed Reviews Service
Guaranteed reviews service can effectively increase your app conversion rate.
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Reviews service
Making a positive first impression and cultivating a loyal community are achievable by actively engaging with user ratings and reviews.
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Callback
A callback (also known to some as a postback) is a ping made between one server and another. A callback can either occur manually or automatically and is triggered when a particular action or event is completed within an app.
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Android App Links
Android App Links are a powerful feature that can significantly improve the user experience in Android apps by allowing users to directly access specific in-app content.
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User Engagement
User engagement measures the degree of user interaction.Key engagement metrics: average session count, average session duration, monthly active users, and daily active users.
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App Re-Engagement
App re-engagement is the process of serving ads to people who have already shown interest in your app and have expressed previous intent to engage.
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Review Engagement Rate
App store review engagement rate is the percentage of users who actually engage with the reviews on an app or game’s product page.
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What is App stores A/B testing
App stores A/B testing is the science of running an experiment on elements inside a product page on the App Store or Google Play Store to compare two or more variants’ conversion rates with different creatives and to see which one performs better.
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Why are loyal users important for app marketing
The "loyal users" or Customer loyalty mainly refers to groups of users with similarly desirable characteristics such as registrations or purchases activities.
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User Lifecycle Optimization
Customer lifecycle optimization is a matter of focusing on the entire customer lifecycle requires a larger perspective than just tracking a couple of datas.
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Call To Action (CTA)
CTA(Call To Action) is basically a message that nudges your app user, website reader, podcast listener, or customer to undertake a specific action.
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User Retention & Engagement Practice & Solutions

How to improve User Retention & Engagement?
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Customer Win-Back
A win-back strategy is exactly what it sounds like: a calculated marketing plan to re-engage DAUs who have left your app, keep them as active users, and help keep your churn rate low.
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UX Optimization
The case study focuses on how a dating app successfully improved its user experience (UX) and achieved a remarkable 430% increase in retention rates.
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App Review Solution
User reviews can directly influence potential users' judgment on the quality of your services and products, thereby affecting conversion.
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Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
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