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https://asoworld.com/aso-glossary/topic-user-acquisition-essentials

User Acquisition Essentials

This guide focuses on strategies to attract and convert potential app users, including identifying target audiences, optimizing marketing channels, and leveraging data analytics for effective growth.
Home ASO Glossary User Acquisition Essentials

Who Will Benefit from the Course

Boost your app's market presence with advanced ASO tools designed to drive visibility, increase conversions, and track performance effectively.
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Startup Founders

Identify profitable niches in mobile app markets. Boost brand awareness, user engagement, and app success.
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Indie Developers

App marketing courses clarify strategies to promote your app, boost visibility, drive installs, and ensure success.
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Marketing Managers

Key app marketing theories guide managers in promoting apps, building brand awareness, and acquiring users effectively.
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Future ASO Specialists

Ideal for those seeking a profitable profession. Learn audience insights, efiective funnel, and success metrics,

What are User Acquisition Essentials?

Gain insights into essential techniques for acquiring new users, focusing on cost-effective methods and channels for user growth. Explore the use of social media, search engine optimization, and paid advertising to attract and convert leads into app users.
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All the terms you need to know about User Acquisition Essentials

Unique Selling Proposition (USP)

A USP is the unique benefit that sets your app apart; crucial for improving visibility and conversions in ASO.
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SEO Metrics

SEO Metrics are measurable indicators that assess the success of SEO strategies in boosting an app’s online presence.
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Affiliate Marketing

Affiliate marketing is a performance-based strategy where promoters earn commissions for driving app installs or sales, synergizing with ASO to enhance mobile growth.
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Today Tab

The “Today” page in the iOS 12 App Store is the first screen users see, featuring daily tips from Apple and highlighting the “app of the day” and “game of the day.”
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Keyword Optimization

Discover how keyword optimization can improve visibility, engagement, and conversions with best practices, key aspects, and relevant metrics.
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App Discoverability

Learn how app discoverability can improve downloads, engagement, and conversion rates with best practices, key aspects, and relevant metrics.
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ASOWorld First Order Discount
Get 50% off on your first order to start your app growth!
App Store Visibility
Learn how app visibility can improve downloads, engagement, and conversion rates with best practices, key aspects, and relevant metrics.
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App Promotion
App promotion uses strategies like ASO, social media, and influencer partnerships to boost app visibility and downloads.
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ASO Ranking Factor
ASO ranking factors are criteria used by app stores to determine the visibility and ranking of apps based on relevance and quality.
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Mobile App User Segmentation
Mobile app user segmentation divides users into groups based on shared characteristics for targeted marketing.
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Similar Apps
Leverage "Similar Apps" for increased app exposure and user downloads.
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increase app installs
Enhance app installs with ASO tactics and user engagement.
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Target Audience for Mobile Games
The mobile game target audience is broad, including various age groups, genders, and interests, essential for tailoring game development and marketing strategies.
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ASO Content Strategy
Effective ASO content strategies involve keyword optimization, compelling app descriptions, and engaging visuals to improve search visibility and conversions, driven by continuous data analysis and user feedback.
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Multichannel vs. Omnichannel Marketing
Multichannel marketing - Interacting with potential customers across multiple platforms, such as email, social media, ads, remarketing, and product packaging.
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Deep Links
Deep Links can be used in app marketing campaigns to drive user acquisition and increase app installs in the google or iOS app store.
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Referral Traffic
Referral traffic is great because it usually indicates that a searcher was interested enough in what they were consuming on another site.
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What Are Fake Installs?
Fake install is a mobile ad fraud tactic. Fake installs defraud everyone along the advertising chain - taking cost away from advertisers and publishers.
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Backlinks
Backlinks are hyperlinks on other websites that route back to your website and your web pages.
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Mobile User Acquisition Measurement
To measure the mobile user acquisition, the most important metrics for acquiring users to your mobile app are the number of app installs and install conversion rate.
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App Influencer Marketing - Get Started With ASO
Influencers would likely have a sizable following that relates to the audience demographic an app developer/marketer is looking to tap into. Ultimately, an influencer’s recommendations can bring significant traffic.
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App Preview Videos
The App Store promo video is a short video that appears on both the App Store product page and within search results.
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Paid App User Acquisition - ASO Glossary
Paid user acquisition (UA) is the process of paying to advertise an app or game on UA channels in efforts to drive relevant traffic to an app store and convert new users.
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App Store Featuring - ASO Glossary
App Store featuring is the process whereby App Store editors feature an app in one of a few placement locations within the App Store.
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User acquisition - App Promotion Glossary
User acquisition - is a process that can include a variety of marketing initiatives, with the goal of increasing the number of users of your app.
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App Ranking
App Rankings refers to the progress that an app ranks in a search from the App Store, or it can reference the over-all app rankings from the App Store, or from a particular category in the App Store, based on downloads and revenue.
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App Store Acquisition Channels
App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize, usually via a paid ad, to advertise an app or game and generate more visitors.
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User Acquisition Essentials Practice & Solutions

What are User Acquisition Essentials?
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Increase App Visibility
To illustrate how an effective ASO strategy can make a substantial difference, we present a detailed case study of how ASOWorld helped an astrology app overcome these hurdles and achieve remarkable results.
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Get First Install
The app industry is highly competitive, and most apps fail: you must stand out and succeed with a solid growth marketing strategy.
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Improve App Ranking
Th case study highlights the impact of strategic ASO efforts, which led to a top 3 ranking for an educational game.
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Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
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