noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
50% OFF FIRST ORDER
Referral Program
bonusprogram
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/aso-glossary/paid-app-user-acquisition

Paid App User Acquisition

Paid user acquisition (UA) is the process of paying to advertise an app or game on UA channels in efforts to drive relevant traffic to an app store and convert new users.

View all ASO glossary terms

Home ASO Glossary Paid App User Acquisition

Paid App User Acquisition

Posted: Jul 27 2021
Updated: Nov 22 2024

What is Paid App User Acquisition (UA)?

 

Paid user acquisition (UA) is the process of paying to advertise an app or game on UA channels in efforts to drive relevant traffic to an app store and convert new users. The new users who download an app via this journey are known in the industry as ‘paid installs.’

As part of an overall marketing strategy to ensure an app reaches and engages with the right audience, it’s vital to include paid UA to drive traffic. App developers / marketers struggle to see significant growth if the focus is solely on organic traffic without leveraging paid UA; the key is to maximize both sources.

Why Paid App User Acquisition is Important?

 

Paid UA for acquiring new users is one of the biggest growth levers that games / apps have to increase budgets and rank higher. The more paid UA an app dev / marketer does, the more installs it brings. But it isn’t a guessing game, it involves a great deal of strategizing / testing to boost marketing return on ad spend (ROAS) and maximize tap through rate. Factors to consider when strategizing are:

  • what the target audience is, so the ad will be put in front of the right people
  • which channels / networks to advertise on as they vary in what they offer (a channel that works for one app can be more effective than another)
  • which ad creatives to use with the App Store / Google Play messaging. 

 

Paid UA can focus on first time installs as well as returning users. If an app increases first time installs, it’s going to rank higher in the top / category / keyword charts as the App Store and Google Play store take into account the volume of first time installs that an app gets. This equates to an increase in discoverability, which is a priority for an app; the more eyes on the product the better.

Paid UA can be complicated to measure on occasion. Let’s say that it’s directly correlated with brand awareness which increases branded search traffic. Search traffic (made up of branded and genre keywords searches) contributes to 70% of installs in Apple’s App Store. But actually, not all users are responding to an ad directly, they may be aware of a brand from an ad they’re watching on another UA channel which prompts them at a later time to visit the App Store and search for an app / game specifically. On this occasion, it means that though there’s been no direct response to an ad, paid UA has led to an eventual install.  

Paid App User Acquisition and ASO

 

Paid UA, which focuses on bringing the right (targeted) audience to an app, increases visibility, increases downloads and improves rankings in the App Store. Any effective marketing strategy will use UA to accomplish ASO goals such as ranking higher for keywords in charts, encouraging branded search activities and increasing the engagement rate. Paid UA campaigns are a unique tool that can directly target these goals.

 

ASO World App Promotion Service

Related Terms
Unique Selling Proposition (USP)
Learn how defining and integrating your app’s Unique Selling Proposition (USP) can elevate your ASO strategy and boost conversion rates.
Read More
Today Tab
The Today Tab centralizes updates, reminders, and personalized content in apps, enhancing user engagement and productivity through a tailored experience.
Read More
Key Aspects of User Intent
Implement best practices of User Intent & improve your approach to enhance the visibility, engagement, and conversion rates of your marketing efforts.
Read More
Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.
Featured Terms
  • App Ranking
    App Rankings refers to the over-all app rankings from the store, or from a particular category in the store, based on downloads and revenue.
    See More
  • App Store Acquisition Channels
    App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize.
    See More
  • App Store Optimization (ASO)
    App store optimization(ASO) is all about applying the scientific method to mobile key performance indicators (KPIs) that are related to the app stores.
    See More
Popular Topics
  • App Marketing Basics
  • User Acquisition Essentials
  • User Retention & Engagement
  • App Monetization Strategies
  • Advanced App Marketing Campaigns
  • Advanced Data Insights
  • Tech Optimization
  • App Market Trends
Related Terms
Unique Selling Proposition (USP)
Learn how defining and integrating your app’s Unique Selling Proposition (USP) can elevate your ASO strategy and boost conversion rates.
Read More
Today Tab
The Today Tab centralizes updates, reminders, and personalized content in apps, enhancing user engagement and productivity through a tailored experience.
Read More
Key Aspects of User Intent
Implement best practices of User Intent & improve your approach to enhance the visibility, engagement, and conversion rates of your marketing efforts.
Read More
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.