noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
50% OFF FIRST ORDER
Referral Program
bonusprogram
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/aso-glossary/mobile-growth

Mobile Growth

Mobile growth is the science of growing and gaining ground in reaching and retaining users in the App Store or Google Play; in other words, ongoing growth from user satisfaction in an active user base.

View all ASO glossary terms

Home ASO Glossary Mobile Growth

Mobile Growth

Posted: Aug 11 2021
Updated: Oct 16 2024

What is Mobile Growth?

 

Mobile growth is the science of growing and gaining ground in reaching and retaining users in the App Store or Google Play; in other words, ongoing growth from user satisfaction in an active user base. Growth is vital for mobile app marketers in order to rise above other mobile apps in what is a very competitive landscape. Growth is a metric that reflects the success of an app; healthy user growth and user retention correlate with the ultimate app business goal – revenue growth.

The science of leveraging a set of tactics that achieves and maximizes mobile growth. These tactics include paid user acquisition (UA) channels such as advertising, offline/influencer marketing, ASO (including keyword optimization and creative optimization), re-engagement campaigns, and more. 

Mobile growth also places the practice of retention in high regard in order to minimize churn (users who have stopped playing or engaging with an app/game for a certain period of time). 

Why Mobile Growth is Important?

 

It’s a fact, with the numerous apps that are published in the stores every day that make up the millions available, for the vast majority they’ve had no more than a handful of installs. 

The competitive nature of the App Store and Google Play store results in most of the apps arriving and remaining invisible to users, and this in part is because the app developers / marketers behind them haven’t fully understood mobile growth. Mobile growth is one of the most important aspects of ‘getting it right’ in the mobile app business. 

Mobile Growth and ASO

 

ASO drives growth. It’s just that simple. Growth is all about discoverability: how users can find an app in a sea of, often similar, offerings. And ASO is vital to access and improve discoverability, which means growth and ASO are mutually exclusive. 

ASO is driving growth in the platforms (Apple’s App Store Connect and Google Play’s Console) by pulling the levers that influence the factor of growth within the App Store and Google Play platforms themselves, some of the more important ones are improving discoverability (leveraging paid growth to do that) and optimizing app listings to increase conversion rates for different audiences.

 

ASO World App Promotion Service

Related Terms
App Reinstall
Explore how app reinstalls influence App Store Optimization (ASO) and discover strategies to increase reinstall rates for mobile app success.
Read More
Natural Language Search
Explore how App Store Natural Language Search revolutionizes app discoverability and ASO strategies with NLP-driven, user-friendly search capabilities.
Read More
Best Practices for Regular Updates
To learn the effective operations strategy for regular updates involves a systematic approach to planning, executing, and monitoring updates.
Read More
Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.
Featured Terms
  • App Ranking
    App Rankings refers to the over-all app rankings from the store, or from a particular category in the store, based on downloads and revenue.
    See More
  • App Store Acquisition Channels
    App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize.
    See More
  • App Store Optimization (ASO)
    App store optimization(ASO) is all about applying the scientific method to mobile key performance indicators (KPIs) that are related to the app stores.
    See More
Popular Topics
  • App Marketing Basics
  • User Acquisition Essentials
  • User Retention & Engagement
  • App Monetization Strategies
  • Advanced App Marketing Campaigns
  • Advanced Data Insights
  • Tech Optimization
  • App Market Trends
Related Terms
App Reinstall
Explore how app reinstalls influence App Store Optimization (ASO) and discover strategies to increase reinstall rates for mobile app success.
Read More
Natural Language Search
Explore how App Store Natural Language Search revolutionizes app discoverability and ASO strategies with NLP-driven, user-friendly search capabilities.
Read More
Best Practices for Regular Updates
To learn the effective operations strategy for regular updates involves a systematic approach to planning, executing, and monitoring updates.
Read More
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.