Keyword installs refer to the process of acquiring app installs by optimizing an app's metadata for specific keywords that users search for on the app store. When a user searches for a particular keyword or phrase, the app store algorithm returns a list of apps that are relevant to that keyword. The higher an app ranks in the search results, the more likely it is to be discovered and downloaded by users.
App developers can improve their app's ranking for specific keywords by optimizing their app's metadata, including the app title, description, and other relevant fields, to include those keywords. This is known as app store optimization (ASO) and is a crucial aspect of mobile app marketing. By optimizing for relevant keywords, app developers can attract more organic installs and increase their app's visibility and discoverability on the app store.
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