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https://asoworld.com/aso-glossary/keyword-install

Keyword Install

By optimizing for relevant keywords, app developers can attract more organic installs and increase their app's visibility and discoverability on the app store.

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Home ASO Glossary Keyword Install

Keyword Install

Posted: Mar 22 2023


Keyword installs refer to the process of acquiring app installs by optimizing an app's metadata for specific keywords that users search for on the app store. When a user searches for a particular keyword or phrase, the app store algorithm returns a list of apps that are relevant to that keyword. The higher an app ranks in the search results, the more likely it is to be discovered and downloaded by users.

App developers can improve their app's ranking for specific keywords by optimizing their app's metadata, including the app title, description, and other relevant fields, to include those keywords. This is known as app store optimization (ASO) and is a crucial aspect of mobile app marketing. By optimizing for relevant keywords, app developers can attract more organic installs and increase their app's visibility and discoverability on the app store.

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    App Rankings refers to the over-all app rankings from the store, or from a particular category in the store, based on downloads and revenue.
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Related Terms
Amazon App Store Optimization
Learn how Amazon App Store Optimization improves visibility, keyword performance, and conversion for apps in the Amazon ecosystem.
Read More
Conversion Rate Optimization (CRO)
Deepen your ASO strategy by mastering Conversion Rate Optimization to turn impressions into installs effectively.
Read More
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Apple Developer Enterprise Program (ADEP) allows businesses to distribute internal iOS apps securely without the App Store, enhancing mobile growth within organizations through custom app solutions.
Read More
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