What is Google Play Explore?
Google Play Explore is a feature of the Google Play Store that helps users discover new apps through various sections such as Top Charts, Categories, and Similar Apps.
Unlike search traffic, which comes from users actively searching for specific apps or keywords, Explore traffic originates from users browsing through these curated sections. This type of traffic includes users searching for a category of apps, such as ‘racing games,’ and can significantly enhance an app’s visibility.
Why is Google Play Explore Traffic Important for ASO?
Google Play Explore traffic is crucial for App Store Optimization (ASO) because it represents a significant way Android users discover new apps.
Here’s why it matters:
- Broader Audience Reach: Explore traffic can reach users who are not actively searching for a specific app but are open to discovering new options.
- Increased Visibility: Apps featured in prominent Explore sections like “Editors’ Choice,” “Hero Banner,” or “New/Updated Apps/Games We Love” can attract a large number of users.
- User Engagement and Performance: Google Play’s algorithm considers user engagement and app performance when ranking apps in Explore sections. Therefore, optimizing an app’s store listing can improve its chances of being featured and increase user engagement.
*Related reading >>> Decoding Google Play Store Algorithm 2024: Comprehensive ASO Guides for Elevating App Rankings
How Do You Optimize an App for Explore Traffic?
To optimize an app for Explore traffic on Google Play, app marketers should focus on several key strategies:
1. Ensure App Quality
To ensure app quality, it is essential to meet Google’s quality guidelines by adhering to all of their standards. Providing a seamless user experience is crucial, which includes ensuring compatibility with various Android devices. Additionally, maintaining healthy Android vitals by keeping good performance metrics helps to avoid crashes and other issues.
2. Rank in Top Charts
To rank in the top charts, it is important to develop strategies to boost app downloads, such as through promotions and partnerships. Additionally, engaging users and encouraging them to rate and review the app can improve its ranking, making it more visible in the top charts.
3. Implement Google Play Instant
Use Google Play Instant to allow users to try the app before downloading it, increasing its visibility and attracting more users.
4. Create Promotional Content
To create promotional content, promote special offers, events, or updates within the Play Store. This content will appear in various sections of the Google Play Store, driving more Explore traffic and increasing user engagement.
5. Participate in Google Play Points
Offer exclusive in-app items or discounts through the Google Play Points program. This incentivizes users to engage with the app and can lead to featured placements and push notifications.
6. Include Your App in Google Play Pass
Including your app in the Google Play Pass can significantly increase its visibility. The subscription service offers users access to a variety of apps and games, attracting a broader audience.
7. Keyword Optimization
Optimize the app’s metadata with relevant keywords to improve its discoverability in related app suggestions and collections, even though Explore traffic is primarily driven by browsing.
*Related reading >>> What About Google Play Store ASO And Its Keyword Optimization
By focusing on these strategies, developers and marketers can effectively optimize their apps for Google Play Explore traffic, enhancing visibility and increasing user acquisition.
*Related reading >>> Google Play Updates: Trending Searches Feature in Testing
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