What is Click to install time (CTIT)?
Click to install time (CTIT) is a type of distribution modeling that is used in the detection of install hijacking and click flooding.
While install hijacking CTIT analyses typically looks for a glut of
app installs during the first 3-10 seconds following an install, click-flooding CTIT analyses looks for nearly flat distribution at scale between hours 2 and 24, as well as between days 2 and 7 after install.
Why CTIT important?
A fundamental aspect of fraud identification and attribution fraud, CTIT is one of the first and key measurements to examine when analyzing potential fraud attempts on your traffic.
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