ASO (App Store Optimization) agencies are specialized companies or service providers that focus on optimizing mobile apps for better visibility and higher rankings in the app stores. Their primary goal is to increase the organic (non-paid) downloads and user engagement of an app by improving its discoverability within the app store search results.
ASO agencies offer a range of services that typically include:
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Keyword research: They identify relevant keywords and phrases that users are likely to search for when looking for apps similar to the one they are optimizing.
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App title and description optimization: They optimize the app's title and description to include relevant keywords, compelling messaging, and clear value propositions to attract potential users.
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App icon and screenshot optimization: They provide guidance on creating visually appealing and engaging app icons and screenshots that effectively communicate the app's features and benefits.
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Review and rating management: They assist in managing user reviews and ratings, helping to respond to feedback, address concerns, and maintain a positive overall rating.
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Competitor analysis: They analyze the performance of competing apps in the same category and identify strategies to gain a competitive advantage.
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Conversion rate optimization (CRO): They work on improving the conversion rate of app store visitors to actual downloads by optimizing the app's listing elements, such as screenshots, videos, and call-to-action buttons.
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Localization: They provide support in localizing the app's metadata, such as titles, descriptions, and keywords, to target specific markets and increase visibility in different countries.
ASO agencies often utilize various data analysis tools and techniques to monitor the performance of app listings, track keyword rankings, and make data-driven decisions to improve the app's visibility and download numbers.
It's important to note that ASO agencies primarily focus on organic app optimization within the app stores. If you are looking for assistance with paid user acquisition campaigns or other marketing strategies outside of the app stores, you may need to engage with a separate mobile marketing agency or digital marketing agency.
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