noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
50% OFF FIRST ORDER
Referral Program
bonusprogram
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/aso-glossary/app-store-test-traffic

App Store Test Traffic

App stores test traffic is a sample group of users being sent to a replicated app store test which is a statistically representative sample of the traffic an app will target outside the test.

View all ASO glossary terms

Home ASO Glossary App Store Test Traffic

App Store Test Traffic

Posted: Aug 11 2021
Updated: Sep 27 2024

What is App Store Test Traffic?

 

App stores test traffic is a sample group of users being sent to a replicated app store test which is a statistically representative sample of the traffic an app will target outside the test. Normally a mobile ad is used, for example on Facebook, to drive that traffic to the page.

Identifying the target audience is an important step in the planning process. Once a target audience for the test is identified, you need to strategize about how to target this audience through an ad and pull the sample into the test.

Why App Store Test Traffic is Important?

 

The test traffic must represent the audience an app developer/marketer is looking to optimize, there’s limited value in optimizing for the wider user. It’s imperative to focus efforts on bringing an audience that are important to you. Depending on the company’s stage and goals it could be users that monetize well and have a good retention/monetization profile. It could also be going after a specific audience segment that the company is trying to get (for example, a finance app might set a goal of attracting younger audiences after making changes to the product and building features for that audience). Trying to optimize for the “average” user rarely results in increases in the KPIs that matter. What’s the value of increasing conversion rate for the sake of it if the audience you’re able to convert isn’t converting to high-quality users?

App Store Test Traffic and ASO

 

App stores test traffic is vital to ASO as strategizing to bring the ‘right’ traffic to a replicated app store page is one of the key skills needed in order to run a successful test. Only by testing the right, high-quality traffic that’s suitable to a particular app or game will ASO teams be able to gather valuable data and when the time comes, optimize for that audience in the live app stores. Conversion rates (CVR) really can depend on the type of app store test traffic that’s used.

 

ASO World App Promotion Service

Related Terms
RuStore
Explore RuStore, Russia’s Android app store, and learn ASO strategies to boost your app’s visibility in this growing market.
Read More
Affiliate Marketing
Affiliate marketing drives cost-effective app installs and complements ASO by boosting organic visibility through targeted promotions and keyword-aligned content.
Read More
App Store Trader Status
Ensure your app’s compliance with EU’s Digital Services Act by declaring your App Store Trader Status for uninterrupted distribution and optimal growth in the European market.
Read More
Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.
Featured Terms
  • App Ranking
    App Rankings refers to the over-all app rankings from the store, or from a particular category in the store, based on downloads and revenue.
    See More
  • App Store Acquisition Channels
    App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize.
    See More
  • App Store Optimization (ASO)
    App store optimization(ASO) is all about applying the scientific method to mobile key performance indicators (KPIs) that are related to the app stores.
    See More
Popular Topics
  • App Marketing Basics
  • User Acquisition Essentials
  • User Retention & Engagement
  • App Monetization Strategies
  • Advanced App Marketing Campaigns
  • Advanced Data Insights
  • Tech Optimization
  • App Market Trends
Related Terms
RuStore
Explore RuStore, Russia’s Android app store, and learn ASO strategies to boost your app’s visibility in this growing market.
Read More
Affiliate Marketing
Affiliate marketing drives cost-effective app installs and complements ASO by boosting organic visibility through targeted promotions and keyword-aligned content.
Read More
App Store Trader Status
Ensure your app’s compliance with EU’s Digital Services Act by declaring your App Store Trader Status for uninterrupted distribution and optimal growth in the European market.
Read More
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.