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https://asoworld.com/aso-glossary/app-localization-agency

App Localization Agency

App localization agencies always provide services to app developers and companies who want to expand their reach and make their apps accessible to a global audience.

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Home ASO Glossary App Localization Agency

App Localization Agency

Posted: Jun 8 2023
Updated: Nov 25 2024

An app localization agency always be a good choice for app marketing beginners who do app localization optimization works, to help them optimize their apps in professional ways.

These agencies provide services to app developers and companies who want to expand their reach and make their apps accessible to a global audience. They specialize in adapting mobile applications and software for different languages, cultures, and regions. 

Here are some of the common services offered by app localization agencies:

  • Translation: App localization agencies have a team of professional translators who can translate the app's user interface, menus, buttons, notifications, and other text elements into multiple languages.

  • Cultural Adaptation: Localization goes beyond translation. App localization agencies ensure that the app is culturally appropriate for the target audience by adapting images, colors, symbols, dates, currencies, and other cultural elements.

  • Localization Testing: These agencies conduct thorough testing of the localized app to ensure that all elements are displayed correctly, the user interface is functional, and there are no language-related bugs or issues.

  • App Store Optimization (ASO): App localization agencies can also help optimize the app's metadata, keywords, and descriptions for different app stores, making it easier for users to find the app in their respective regions.

  • Ongoing Support: Localization is an ongoing process as apps frequently release updates and new features. App localization agencies provide ongoing support to keep the localized versions of the app up to date with the latest changes.


When choosing an app localization agency, it's important to consider their expertise, experience in the industry, the languages they support, their quality assurance processes, and their understanding of your target markets. It's also beneficial to check their portfolio and client testimonials to assess their track record and customer satisfaction.

Keep in mind that app localization agencies typically charge based on the scope of work, the number of languages involved, and the complexity of the app. Therefore, it's recommended to discuss your requirements and obtain detailed quotes from multiple agencies to make an informed decision.

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