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As summer 2025 unfolds, Samsung has unveiled the most downloaded apps from the Galaxy Store in the US, offering a glimpse into the preferences of Galaxy users. From streaming services to mobile games and productivity tools, the list reflects a diverse range of user interests.
This article explores the top-performing apps between June 1 and August 12, 2025, key trends shaping the Galaxy Store ecosystem, and strategies for developers to capitalize on these insights.
Note: Samsung says these seasonal rundowns will continue, offering a recurring look at what Galaxy users choose from the Galaxy Store. The company also clarifies that this list reflects Galaxy Store installs only; it does not include Google Play Store downloads.
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Samsung TV Plus claimed the top spot as the most downloaded app, highlighting the rising popularity of its free, ad-supported streaming service. Pre-installed on many Galaxy devices, it offers a seamless entertainment experience, appealing to users seeking cost-effective content.
Spotify landed at No. 2, showing continued demand for music and podcast platforms. Unexpectedly, Microsoft Outlook placed third, revealing that many Galaxy owners are actively installing—or re-installing—productivity apps from the Galaxy Store, whether for device setup, work, or account consolidation.
Casual and survival mobile games also performed strongly: The Walking Dead: Survivors, Klondike Adventures, and Left to Survive all made the list, reflecting steady interest in light-to-midcore mobile gaming.
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Notably, Perplexity — an AI-powered search app — cracked the top 10, signaling user curiosity about generative/AI tools on mobile.
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Services that come preinstalled or are tightly integrated with device UX (like Samsung TV Plus) gain immediate reach. Developers should explore Samsung-specific integrations and promotional placements.
Streaming and social apps dominate, yet niche winners (AI search, casual survival games) show opportunity for focused products that meet specific user needs.
Outlook’s strong placement suggests users treat the Galaxy Store as a convenient channel to obtain essential productivity tools — not just entertainment.
>>> Case Study: How We Help A PDF Converter App Drive The Visibility & by 200% App Downloads?
Summer device activations, carrier promotions, or Samsung marketing pushes can meaningfully affect install volume during a quarter.
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The competitive Galaxy Store landscape underscores the importance of App Store Optimization (ASO). Developers can boost visibility and downloads by:
For expert ASO solutions, platforms like ASOWorld can help developers enhance keyword rankings, optimize metadata, and craft data-driven campaigns to maximize app visibility. Explore more at ASOWorld’s Galaxy Store Marketing Solutions.
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