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How to Use ChatGPT to Enhance Your Promotion Strategy: Top Practical Advice for App Developers and ASO Managers

In today's article, we will discuss how you can utilize ChatGPT in your ASO efforts by these practical advice.

Posted: Jun 20 2023
Updated: Dec 12 2024
Home Guides & Insights How to Use ChatGPT to Enhance Your Promotion Strategy: Top Practical Advice for App Developers and ASO Managers

How to Use ChatGPT to Enhance Your Promotion Strategy: Top Practical Advice for App Developers and ASO Managers
ChatGPT has transformed the landscape of business operations, and the realm of app promotion is no different. Leveraging the power of AI technology, app developers, marketers, and ASO managers can now elevate their promotional efforts, enhance localization, optimize app performance, and gain valuable insights into user behavior more efficiently than ever before.

While ChatGPT itself cannot perform App Store Optimization (ASO) tasks, you can leverage ChatGPT to assist you in generating creative ideas, brainstorming keywords, and optimizing your app's metadata. In today's article, we will discuss how you can utilize ChatGPT in your ASO efforts by these practical advice.

⚡Creative Strategy: How to Improve App Store Optimization(ASO) with ChatGPT?

How to Use ChatGPT to Enhance Your Promotion Strategy

1.  Deepen market research

Comprehensive market research is an indispensable task in every stage of app preparation, launch, and optimization. However, in the vast sea of information on the internet, selecting and identifying valuable market insights can be time-consuming and challenging.

ChatGPT, with its conversational information retrieval approach and precise algorithms, makes the market research process more efficient and the results more accurate.

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We have prepared a set of crucial questions that must be addressed during market research. App developers and ASO managers can conduct more in-depth investigations in various directions based on their specific needs.

  • What is the current size and growth rate of the {your app category} app market?
  • What are the main features and peculiarities for {your app category} app?
  • Give me a list of main innovation features which will be relevant for {your app category} app market?
  • What are the major trends in the {your app category} app market?

What are the major trends in the app market

2.  Analyze competitor's store performance

To effectively position your app, it's crucial to identify and analyze the leading apps in the specific category. By conducting thorough research on these competitors, you'll gain valuable insights.

⚡ Competitor Research: How To Improve Aso Skills & Marketing Strategy From Your Competitor


Understanding the nuances that set you apart from the top apps will propel you halfway towards achieving your goals. ChatGPT will give you answers to these questions.

  • Who are the main players in the {your app category} app market?
  • Give me some reasons why these players got success.
  • Compile a report of competitors in the {your app category} app market?

Who are the main players in the app market

3.  Brainstorm and generate relevant keywords to grow your keyword list

No matter in paid or organic users acquisition, keyword strategy has significant influence on promoting results. ChatGPT can help quickly give you a list of keywords based on some specific requirements, such as app category, search traffic, regions and language.

a list of keywords based on some specific requirements
Copy your keywords or import them to My Keywords (You need to register a free account firstly) in ASOWorld, check the current ranking position of each keyword for your app and then start keyword promotion. We also suggest you to use this ASOWord fuction to get recommended keywords with ranking history and search volume.

My keywords

4.  Generate engaging textual elements in main metadata

As the main metadate, app title, subtitle, short and long descriptions have great impact on searching results in both Apple App Store and Google Play Store.

ChatGPT has the capability to generate text by utilizing databases, specific topics, or by analyzing similar content. This can be a valuable tool for ASO managers, saving them time in crafting accurate texts.

It's important to note that you have control over the tone of voice and writing style, just as we did for the screenshots, allowing for customization and alignment with your desired approach.

write app namewrite app subtitle

5.  Using tips for optimizing visual elements

You may have no ideas about the visual elements design of your app or not know how to optimize elements such as app icons, screenshots, promotional videos, etc. While ChatGPT cannot directly generate designs for you, it can provide the most appropriate optimization suggestions based on different categories. Let's take dating apps for example:

how to create a great app iconvideo
As a reminder, ASOWorld offers a professional optimization service for visual elements. This screenshot below is the sample design of the ASO Service.

ASO service

6.  Manage your reviews to improve visibility and conversion rate

Reviews in the App Store just affect the conversion rate, while in Google Play they influence both search results and conversion rate. The keywords that users leave in the Play Store reviews impact the keyword rankings because Google Play indexes the keywords in the reviews. ChatGPT can help ASO managers with writing reviews with particular keywords to improve visibility.

Our Guaranteed Review Service supports users to custom text themselves or generate by AI, and makes a commoitment that more than 80% of the App Reviews you ordered will stay on your app page for 30 days and longer.

 Guaranteed Review ServiceGenerate reviews by AI

7.  Enlarge global market by localization

App localization is a crucial strategy for maximizing app monetization. By localizing your app, you can expand its reach to millions of potential users worldwide. One fundamental aspect of localization is translation, and ChatGPT can serve as a reliable translator.

With its deep understanding of local cultures and languages, ChatGPT can assist in rewriting app names, subtitles, and descriptions for specific target countries.

Additionally, keyword popularity varies across different regions, necessitating continuous adaptation. With ChatGPT, you can generate country-specific keywords to stay up to date with these changes.

localization
App localization does not only refer to the simple language translation for different countries or regions around the world, but also to adjust the functional interface of the app for different countries and regions to adapt to the culture and value orientation of different markets. ChatGPT can give you some localized tips for target country.

app localization

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