COVID-19 UPDATE 
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
You've just launched a successful mobile app in your home country, and it's topping the national charts. However, if you're not making efforts to adapt your app for other countries, you might be missing out on potential target markets and limiting your app's appeal to a global audience.
Mobile app localization is crucial for expanding your app's reach and engaging a larger number of users worldwide. But how do you go about localizing your app? Which markets should you focus on? What factors should you consider when localizing for a specific region?
This article provides all the information you need to answer these questions, along with essential tips for successfully localizing your app in any chosen market.
App localization is the process of adapting your app’s textual and visual elements to fit different languages and cultures. It involves more than just translation; it requires understanding cultural differences that affect search behaviors, mobile preferences, and competitive landscapes. Effective localization includes translating metadata, optimizing keywords, and adapting creatives and in-app content to resonate with the target market.
For a deeper dive into this topic, check out The Complete Guide to App Localization.
👉 Mobile App Localization: How Does it Compare to Internationalization?
Of the top 1000 apps, 77% in the US App Store and 99% on Google Play have made their apps available in other countries last year. Notably, 59% of these apps on the App Store have localized their titles, and 89% have localized their long descriptions, suggesting that many apps prefer to maintain brand-specific titles while adapting descriptions for international markets.
Countries with Most Localization:
The App Store is accessible in 39 locales, while Google Play covers 77. So, how do you decide which language(s) will be the most impactful and beneficial for your app? When making this decision, consider factors such as the total addressable market size, monetization capabilities, app genre, and your available internal resources.
Identify languages where your app is already gaining traction without localization. Use app analytics to determine new or active users per language and country, and analyze markets with the most downloads, ratings, and reviews to understand where your app is currently popular.
Study which languages your competitors have localized their apps into. This can help you understand which markets are already familiar with your product or gameplay, providing insights into potential opportunities for your app.
Gather external data on revenue per market and market growth rates. Recognize that markets with high download rates do not always generate the highest revenue. Avoid localizing in large markets where users are unlikely to pay for your app, focusing instead on markets with strong revenue potential.
💡 Expert Tips:
Foxdata's Global Overview feature allows you to view your app's performance data on a global scale. With this feature, you can access estimated download numbers and revenue, along with ASO (App Store Optimization) related data such as keywords, ratings and reviews, and category rankings. 
This comprehensive data analysis helps you better understand your app's performance in various markets, enabling you to make more informed business decisions.
To build an effective app localization strategy for both keyword and creative optimization, consider the following key factors:
👉 Check out our collection of articles on app localization considerations for various regions:
>>> How To Do App Localization For Indonesia?
>>> How to Enlarge App Traffic with Localization For Singapore?
>>> How to Seize Industry Opportunities to Expand Your App Market in China?
>>> Seizing Opportunities in Mexican Mobile App Market with Targeted ASO Practices
...
Stay tuned for future analyses on app trends in different countries.
💡 Expert Tips:
To further enhance your localization strategy, consider delving into advanced iOS ASO techniques.
👉 Read the article >>> Advance iOS ASO Strategies: How To Maximize App Localization Growth With ASO Optimization?
This article shares another important advanced iOS ASO strategy - secondary localization of the Apple App Store.
App localization is not just about translation; it involves adapting your app to meet the cultural, linguistic, and functional expectations of users in different regions.
Below, ASOWorld shares a success story to illustrate how effective localization can significantly improve app performance. Additionally, we highlight potential challenges developers might face during the localization process and offer solutions to overcome them.
After implementing ASO solutions and localizing the crypto app for the Japanese market, our client observed significant improvements in user retention and app download conversion rates:
Our client, a mature crypto app, aimed to expand its user base in Japan. However, they faced challenges in retaining Japanese users after initial downloads, resulting in low user retention and conversion rates.
The client chose a comprehensive App Store Optimization (ASO) strategy with a focus on localization.
👉 For more detailed ASO Solutions, click the picture below to check out the full case study.
During app localization, you may encounter the following challenges:
👉 For more details on Challenges You Might Face During App localization And How To Solve Them.
Artificial Intelligence (AI) is revolutionizing ASO localization by providing advanced tools for keyword optimization. AI algorithms can analyze vast amounts of data to identify the most effective keywords for different markets, ensuring your app reaches its target audience more efficiently.
AI can help in selecting and optimizing keywords by analyzing user behavior, search trends, and competitive keywords. This allows for a more dynamic and responsive approach to keyword optimization, ensuring that your app remains relevant and discoverable.
>>> How to Improve App Store Optimization(ASO) with ChatGPT?
The rise of AR and VR technologies presents new opportunities and challenges for ASO localization. Localizing AR and VR content requires a deep understanding of cultural nuances and user preferences to create immersive and engaging experiences tailored to different regions.
As the world becomes more interconnected, integrating multicultural elements into your app's localization strategy is essential. Embracing global trends and cultural diversity can enhance user engagement and broaden your app's appeal across various markets.
By staying ahead of these trends, developers can ensure that their apps not only meet the current demands of the market but also anticipate future needs and opportunities.
Are you hesitant to localize your app due to unfamiliarity with the language and user habits of non-native countries? Don't worry! ASOWorld offers ASO service that provide localization for over 100 regions and countries.
With our expertise, you can ensure your app resonates with local users, enhancing its visibility and engagement across diverse markets. Let us help you break barriers and reach a global audience effortlessly.
* Grow with our app growth solutions - choose a guaranteed app ranking service for the TOP 5 app ranking acquirement, and maximize your app traffic. Or click the picture above (to increase app installs service for app visibility).
Get a good start for your app optimization with practical ASO guideline！
Want to get the latest Guides & Insights from ASOWorld?
Related posts
