COVID-19 UPDATE 
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
In today's fast-paced world, people multitask, and important tasks can often get lost in the chaos of everyday activities. To help users keep track of their tasks and make sure they meet deadlines, our client launched a to-do list app. However, despite the high number of downloads, the app struggled with user engagement and retention.
In this case study, we discuss how a to-do list app improved user experience and increased app stickiness by 50%.
The introduction of these features resulted in improved user habits and users reported a sense of achievement using the habit tracker and felt more organized with the reminder notifications.
Our client is a to-do list app. The app has a clean and basic layout that allows users to easily add, amend, and delete tasks with a few taps.
Users can also prioritize jobs by assigning varying levels of importance to them and setting due dates and reminders to guarantee that they are finished on time. Users may also share their to-do lists with friends and family, making it simple to collaborate on tasks and projects.
The company hopes to leverage the annual surge in November and December to ensure the app stand out in the crowded market.
Despite high download rates, the app faces issues of low user engagement and retention. Users download the app, use it a few times, and then abandon it.
So they approached ASOWorld for professional help. Our team also provided a one-on-one consulting service in a timely manner.
⚡ Customer Win-Back Strategies: How to Lower Churn Rate & Improve App User Retention?
After detailed communication and analysis with the company, our app marketing experts have identified two directions for optimization:
Firstly, they needed to enhance user engagement to ensure that users who downloaded the app continued to use it regularly.
Secondly, they needed to boost app retention to convert these occasional users into loyal, long-term users.
Given that the end of the year is approaching, the optimization task for this app is urgent. Therefore, our team suggests conducting research on the leading competitors of this type of app. This would provide the most direct way to understand the pressing issues that the app needs to address and the directions that can be optimized.
Leveraging the data analysis platform FoxData, we can explore the search intentions and needs of users of such apps through the data information of leading competitors. From the following keyword list, it can be seen that the search volume for words reflecting user needs, such as 'remind', 'plan', 'task', is very high, which is exactly what our client lacks.
To tackle the root cause of low app stickiness, the company focused on two main areas: improving user experience and matching user needs.
Here are some specific optimization solutions:
By researching the app descriptions of competitors, it can be found that the key features are clearly listed. Therefore, when we do app text optimization for this app, we not only add core keywords and long-tail keywords with high user search intentions, but also add introductions related to new features in the description.
Under the guidance of ASO experts, the client has identified the keyword set that needs optimization and has opted for keyword installs to improve keyword rankings.
When we searched 'to do list' in the Apple App Store, we noticed that the icons of the top-ranking apps included elements related to task management such as lists, checkboxes, pens, etc., and the visuals were all very clear and simple. Black, white, blue, and red are also commonly used colors in productivity apps.
After optimization by ASO experts, the app screenshots clearly display the core functions and main features of the app. Short explanatory text has been added to the images to explain the features and characteristics shown in the screenshots, helping users better understand the content of the screenshots.
We also use a series of screenshots to demonstrate complete tasks or processes, helping users understand how to use the app.
Our data analysis tools also include review monitoring capabilities. By examining user reviews from our client and competitors, we discovered that the user group for this type of app, beyond the simple note-taking function, also has a significant demand for habit tracking and reminder features. 
In addition to ASO, we also suggest that the app development team carry out iterative updates of features to meet a wider range of user needs.
New features were introduced to match user needs better.
By focusing on enhancing user habits, the to-do list app succeeded in improving user engagement and retention. The habit tracker, reminder notifications, and progress tracking have been instrumental in this success, leading to the app's growing popularity.
Categories
