How We Use ASO Boosting The Hyper-casual Games Rapid Growth and Increasing Visibility

In this hyper-casual game growth case studies, we take a close personal look at one of our users' hyper-casual games to discover what works and what doesn't when it comes to app store creativity and app visibility increasing. With this deep dive, you'll have a clear idea of how to run better App Store optimization and increase the app conversions.

The story

Hyper-casual games are mobile video games for a very broad audience who are looking for very simple games that can be played for a few minutes, jumping in and out of games for quick entertainment.

The bubble shooter game be launched in August 2021, available for Android and iOS. Match and pop colorful bubbles in over 2000 captivating levels, and participate in special events for awesome rewards.

The casual game joins the swarming bubble shooting adventure of Angry Birds, full of endless challenges. Players can pick up slingshots, shoot bubbles, drop piglets, rescue cute cubs, and enjoy pleasure. Players can earn special rewards by completing daily challenges, and can also send gifts to friends by sharing.

What we do for the casino game growth?

To click the "Promote Now" above (for keyword installs service for app visibility, app reviews and ratings or guaranteed keyword ranking service for TOP 5 app ranking acquirement) to get your start now, taking reach to new heights for your game!

Challenge

Part of goals our user want to reach with this casual game in this case:

• The industry keywords to reach the top 5 on the App Store;

• Boost its visibility and organic traffic;

As a small company, the limited promotion budget means that we are more inclined to choose ASO to increase organic traffic growth. In the highly competitive casual game category, the user's application has only experienced some basic optimization works and does not have much keywords coverage, it's not an easy task to get this goal.

In the previous case study, we shared the smart strategies in detail about to optimize the app stickness and user acquirement system. For details, please refer to: Case Studies: How We Helped Casual Game Retain 5x More Users With Smart User Retention Strategies?

Here, we will focus on the smart and creative ASO strategies in detail about which how to use ASO to improve keyword rankings and increase app visibility.

Solution

• App keywords research and competition research;

• App on-metadata optimization;

• Off-metadata optimization works.

Through keyword research, we identified multiple keywords with high search volume and moderate competition for users' hyper-casual game, and started updating the keywords in their app metadata every 2-3 weeks. As a result of these changes, keyword rankings have improved by 20%.

Based on the application's traffic growth line and related data, our user have gradually selected services such as keyword installs, ASO World guaranteed keyword ranking service, and app reviews and ratings service, so that the app's ranking factors can be quickly optimized, and the traffic growth and changes are within a reasonable range, resulting in a very desirable increase in the ranking and visibility of the app.

After integrating their App Store Connect console, users can monitor conversions, specifically to see how many impressions (the number of times an app is viewed on the store for more than a second) converts to installs.

*Detailed on-metadata optimization works you can visit: Hyper-casual Game ASO Strategy: How To Boost The Rapid Growth Of Hyper-casual Games.

Result

Before starting these ASO work, the keyword coverage of the user's app was not very ideal, and the keywords covered were mainly long-tail keywords with low search volume.

However, after 1 month of basic ASO optimization and using our App Installs, Keyword Ranking Acquisition Service, and Guaranteed Keyword Ranking Service, the app's rankings for multiple industray keywords have been significantly improved.

In the next month, we updated the keyword plan for users every 2 weeks, and users superimposed our keyword ranking guarantee service and quickly achieved the original goal. Its industry keyword ranking broke into the top 5 and maintained this ranking for more than 1 month, and as we foresee, the app's visibility has grown amazingly.