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Client Profile:
Our client is a well-established fintech company providing comprehensive financial services to both individuals and small businesses. Despite being on the market for a year and achieving some initial success, the app's user base was not expanding at the desired rate. Our mission was to enhance the app's daily and monthly active users.
Industry:
ASO Services used:
Keyword Install & Review Services
User acquisition has become increasingly difficult due to market saturation. The fintech sector is crowded, making it essential for apps to focus on retaining existing users and boosting engagement to stay competitive.
Providing personalized experiences and ensuring robust security measures are critical for maintaining high DAU/MAU figures. Users expect tailored services that meet their specific financial needs and secure handling of their financial data.
Initially, the client requested our review service, believing that user reviews significantly impact app experience and loyalty. While reviews are important, our ASO experts identified additional optimization opportunities.
Using ASOWorld's intelligent diagnostic tool, we identified that the app's keyword quantity and ranking were key areas for improvement.
Our experts recommended a dual strategy: review service combined with keyword installs.
To maximize the app's visibility and organic growth, we employed a targeted keyword install strategy.
💡 This involved:
👉 How to Conduct Keyword Research & Increase App Visibility at ASOWorld?
This approach led to significant improvements in keyword rankings, driving organic traffic and enhancing the app's overall visibility.
To complement the keyword strategy, we carefully managed the installation of reviews. Although this approach carries some restrictions, our extensive experience and proven success allowed us to execute it effectively.
👉 Advanced ASO: How to Break Through Google Play Restrictions to Increase App Visibility & Growth
By ensuring a balance of genuine and strategically placed reviews, we enhanced the app's credibility and appeal.
💡 For a more detailed look at the optimization process and strategies we implemented, please read our comprehensive article: < How We Help A Fintech App Win +30% User Acquisition by Improving DAU & MAU? >
Our targeted strategies significantly improved the fintech app's DAU and MAU, demonstrating the importance of personalization, mobile optimization, and security in user engagement.
We are excited to announce our ongoing #ASOToolChallenge event! By participating, you can receive an exclusive discount code and a free customized ASO optimization plan. To learn how to join, please read our detailed guide: <Join ASOWorld App Promotion Event: Get Our ASO Tools For Monitoring App Performance>.
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