COVID-19 UPDATE
500,000 monthly readers are maximizing their advertising conversions with conversion intelligence.
The average online user is exposed to anywhere from 6,000 to 10,000 ads every day.
Jan 12 2021
The COVID-19 is still spreading around the world, bringing profound changes and impacts to economies and people's daily lives around the world, and people are gradually adapting to the " new normal". And in difficult times, the convenience of mobile devices has made people more dependent on mobile devices than ever before, and the mobile application market is experiencing many changes and developments.
From a global perspective, all markets currently seem to be following the trend of gradual recovery from the new crown epidemic. This means that the trajectory of the global mobile application market in recent months can serve as a reference to some extent to the trend of gradual recovery from the embargo in other regions.
According to Sensor Tower data, searches for Zoom, Google Classroom, and Microsoft Teams have seen huge gains by traffic score growth compared to the same time period in 2019, meaning that consumers know exactly what they want and are searching for it directly.
This search behavior has also contributed to all three services experiencing record downloads throughout Q1 and Q2 2020. Zoom has seen the largest increase overall, achieving record in downloads for a business app and becoming the most downloaded app globally in the second quarter.
source from Sensor Tower
Mobile Growth,
App Store Optimization,
Get FREE Optimization Consultation
Let's Grow Your App & Get Massive Traffic!
All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.
Comments
Denise Duncan
@Megan Turner The coronavirus pandemic has caused a considerable drop in advertising spending. Ad spends are down 9% on average across Europe, with Germany and France falling by 7% and 12% respectively.
Denise Duncan
@Megan Turner Three of this year's quarters are expected to have a greater impact than the financial crisis in 2008.
Maggie Owens
@Reginald Stevens As the COVID-19 crisis continues to keep many quarantined, effective mobile advertising becomes crucial.
Maggie Owens
@Reginald Stevens The COVID-19 pandemic has been a challenging time for all industries, but for mobile marketers, the circumstances have proven to be somewhat favorable with more consumers on their phones and engaging with media than ever before. U.S. consumers in areas under lockdown were spending more time on their phones and just over half of consumers increased spending in some way.
Rick Gibbs
@Kristin Bryan The COVID-19 pandemic has had a huge impact on the most popular apps of this year. But, marketing hasn’t stopped, and if you want to continue your mobile marketing campaigns, it's important to understand which apps are dominating the market.
Rick Gibbs
@Kristin Bryan In order to optimize campaigns, it is essential to know how our target audience's online behavior is and which are the best channels to connect with them.
Sadie Valdez
@Brett Wood Ecommerce Apps, Dieting Applications, Mental Health Apps, Gaming Applications, Healthcare Apps
Wendell Mendez
@Dora Osborne It is the perfect time to exploit the situation and turn it in your favor in the current facts and situation of the industry.
Wendell Mendez
@Dora Osborne If you analyze the current situation, the storm is unsteady and the crowd is moving with it. If you decide to start your startup during COVID, you will learn to move ahead or the opposite of the crowd.
Wendell Mendez
@Dora Osborne The COVID pandemic outbreak has hit the planet out of the blue. The surprise demands more reactions after the first expression of shock! The other reaction needs to be smart, prompt, and long-lasting.
Wendell Mendez
@Dora Osborne Contactless deliveries by eCommerce stores like Amazon are one smart solution amidst this pandemic. Entrepreneurs are full of out-of-the-box ideas. Situations like these demand unconventional solutions.
Wendell Mendez
@Dora Osborne This is why we are sharing some uncommon and smart mobile app ideas for startups during the pandemic. You can choose among them to experience a quick and sorted growth in post-COVID times.
Wendell Mendez
@Dora Osborne This is why we are sharing some uncommon and smart mobile app ideas for startups during the pandemic. You can choose among them to experience a quick and sorted growth in post-COVID times.
Silvia Mclaughlin
@Ruben Wise Mobile App Development companies can look into various opportunities and can deliver the best results to their customers or users even during the current situation of the COVID-19 pandemic. An application is easier to use and much better than a website.
Tamara Reynolds
@Violet Brooks We got started with the remote work, on-line classes, and virtual happy hours. That was week #1. How many more hours do we need to stare at our screen (computer and phone) for social interaction? The social impact is the loss of real-life connections.
Tamara Reynolds
@Violet Brooks The social impact of Covid-19 is that we need to find a happy medium between isolation and large crowds. I live in Virginia and here, there is a ban on gatherings of 10 or more people.
Harold Bass
@Patti Mullins The travel and retail industry was the most affected by COVID-19. The travel restrictions made by the government hit the travel & tourist industry badly. The social distancing norms made retail shopping impossible. Moreover, shopping malls were closed to avoid the coronavirus outbreak. Scenarios like these made the demand for the development of travel and retail applications diminish.
Dwayne Henry
@Henrietta Adams Mobile applications have become a critical channel for consumers and businesses during the health crisis caused by the coronavirus (COVID-19).
Dwayne Henry
@Henrietta Adams Applications with greater demand The categories of applications that allow you to carry out essential tasks of the day from home are those that are experiencing the highest demand, namely:
Dwayne Henry
@Henrietta Adams 1. Games: Since its inception, gaming applications have been established as the favorites of consumers and in times of quarantine their use is increasing exponentially. In February alone, game downloads worldwide increased 39% in its different categories: casual, educational, simulation, action, strategy, role-playing and casino.
Dwayne Henry
@Henrietta Adams On the other hand, globally the average weekly time spent on applications and games on Android phones grew 20% year-over-year in the first quarter of 2020.
Dwayne Henry
@Henrietta Adams 2. Delivery: Faced with quarantine measures, businesses had to optimize their delivery systems. Those who already had delivery apps opted to enhance them, while the businesses that had not yet joined this vertical have decided that it is the best option to avoid losing customers and at the same time continue supplying, not only food but also items of first necessity, before the impediment of going out to the street.
Angelo Ruiz
@Terri Briggs There will be a huge Impact on mobile price. Due to coronavirus industries are going in loss. So to overcome their loss many workers will have to lose their jobs and the price of mobile will increase to overcome their loss.
Angie Evans
@Vivian Carpenter We got started with the remote work, on-line classes, and virtual happy hours. That was week #1. How many more hours do we need to stare at our screen (computer and phone) for social interaction? The social impact is the loss of real-life connections.
Angie Evans
@Vivian Carpenter The social impact of Covid-19 is that we need to find a happy medium between isolation and large crowds. I live in Virginia and here, there is a ban on gatherings of 10 or more people.
Mitchell Lewis
@Joanna Johnston The going definitely has become tougher for both students as well as teachers.
Douglas Reeves
@Joanna Johnston Students now have to take the onus of self-study as the regular motivation of the teacher might be missing. The teacher too might face problems due to technical glitches.
Douglas Reeves
@Joanna Johnston But in the end, if both cooperate with each other things can become smother.
Sheri Harrington
@Susie Doyle Mobile applications have become a critical channel for consumers and businesses during the health crisis caused by the coronavirus (COVID-19).
Sheri Harrington
@Susie Doyle The categories of applications that allow you to carry out essential tasks of the day from home are those that are experiencing the highest demand, namely:
Sheri Harrington
@Susie Doyle 1. Games : Since its inception, gaming applications have been established as the favorites of consumers and in times of quarantine their use is increasing exponentially. In February alone, game downloads worldwide increased 39% in its different categories: casual, educational, simulation, action, strategy, role-playing and casino.
Sheri Harrington
@Susie Doyle On the other hand, globally the average weekly time spent on applications and games on Android phones grew 20% year-over-year in the first quarter of 2020.
Sheri Harrington
@Susie Doyle 2. Delivery: Faced with quarantine measures, businesses had to optimize their delivery systems. Those who already had delivery apps opted to enhance them, while the businesses that had not yet joined this vertical have decided that it is the best option to avoid losing customers and at the same time continue supplying, not only food but also items of first necessity, before the impediment of going out to the street.
Kurt Taylor
@Cecilia Carter The coronavirus pandemic has not only affected the way we live but has also affected the way we study and develop ourselves. Almost all the schools and colleges across the globe have moved to online education to ensure course curricula keep moving even as students sit at home waiting for things to get normal.
Kurt Taylor
@Cecilia Carter A few months back, online education was considered not as effective as the traditional methods of teaching in many parts of the country, but ever since the advent of COVID-19, things have changed. It can also be said that it is the only means left to impart education since everyone has to maintain social distancing to stay safe and infection-free.
Owen Morgan
@Abel Sharp The travel and retail industry were the most affected by COVID-19. The travel restrictions made by the government hit the travel & tourist industry badly. The social distancing norms made retail shopping impossible. Moreover, shopping malls were closed to avoid the coronavirus outbreak. Scenarios like these made the demand for the development of travel and retail applications diminish.
Owen Morgan
@Abel Sharp Mobile app development companies whose core focus was on travel and retail app development would have got a severe hit on the number of development.
Owen Morgan
@Abel Sharp Mobile app development companies whose core focus was on travel and retail app development would have got a severe hit on the number of development.
Jesse Cobb
@Dewey Moran Mobile app development is one of the few industries that were staying afloat despite the COVID-19 pandemic. Moreover, the mobile app development industry has also saved many other sectors that were drowning in losses with the help of mobile business applications.
Jesse Cobb
@Dewey Moran Companies that develop mobile apps were highly on-demand; however, there were a few instances where mobile app development companies took a tool, but the recovery was soon evident.
Brandi Rodgers
@Joseph Cruz First of all, a lockdown deeply changed consumer behavior. Trapped at home, people had to find new ways to communicate, work, and have fun.
Brandi Rodgers
@Joseph Cruz Social media apps are on a new wave of growth. The mobile game industry is booming. Health & Fitness, Education, and Business apps also have a significant increase in traffic.
Brandi Rodgers
@Joseph Cruz Between February and March, non-organic installs remained the same. However, organic installs grew by nearly 15%.
Camille Pena
@Max Weaver In the first quarter of 2020, weekly time spent in apps grew by 20%, and users downloaded 31 billion new apps. Apps experienced a sharp increase in daily active users, downloads, the number of available impressions.
Kristy Robinson
@Inez Anderson In addition to other everyday steps to prevent COVID-19, physical or social distancing is one of the best tools we have to avoid being exposed to this virus and slow its spread. However, having to physically distance from someone you love—like friends, family, coworkers, or your worship community—can be hard. It may also cause change in plans—for instance, having to do virtual job interviews, dates, or campus tours.
Kristy Robinson
@Inez Anderson Young adults may also struggle adapting to new social routines—from choosing to skip in person gatherings, to consistently wearing masks in public. It is important to support young adults in taking personal responsibility to protect themselves and their loved ones.
Alex Munoz
@Darrell Turner One solution is to build a mobile application to make people aware and to engage people in several activities that is needed at a very basic level. Ofcourse these apps won’t stop spreading corona virus, but these apps can help people to actively participate in handling such situations.
Alex Munoz
@Darrell Turner Counselling Apps: People need counselling and guidance in such panic situations as half knowledge can be hazardous. Several on demand counselling apps are developed by Biz4solutions that can give proper guidance to people to manage their stress and fear.
Alex Munoz
@Darrell Turner Social Awareness Apps: Everyone is working remotely living inside their home. So social media apps are helping these people to connect with their offices remotely to complete their office task. Or they can talk to their relatives to get out of this stress situation. Some social awareness apps are also providing information on essential things of daily life like groceries, medicines etc, with just a click away.
Edward Henderson
@Regina Lawrence COVID-19 has caused a change in user behavior as the demand for apps that will allow employees to work from home increased with quarantines and sheltering in place. We have seen this demand start to decrease over the last couple of months, as more and more users are adjusting to their new working conditions. From the data, the millions of data points that Gummicube has gathered with their technology, I have been able to see this first hand. The Corona Virus has had a large impact on the mobile app market, impacting daily install volume and category ranking as the global pandemic spread. We have seen different countries impacted at different times, depending on when that country needed to Shelter In Place or went into a lockdown. This Shelter In Place or lockdown created a market demand for various apps, as the global population had to adjust to these new working and living conditions.
Bertha Stewart
@Regina Lawrence Across the globe, we have seen top apps in some of the store’s largest categories like the Gaming, Social, Business, Entertainment, and Productivity categories have drastic shifts in daily install volume and category rankings as user demand shifted over the course of a couple weeks. Depending on where an app gets a majority of their users from, we have seen this change occur as early as Jan (Asia and Eastern Europe) to mid-March (Western Europe and the Americas). Most apps that were dramatically impacted are seeing their trends stabilize after ~1-2 months. However, ride sharing, meetup and other apps that break the social distancing rules are still awaiting a return back to normal levels (this depends on how strict a country’s quarantine rules are).
Bertha Stewart
@Regina Lawrence As COVID-19 begins to pass, users are adjusting to their new working conditions and quarantines are lifted, causing impacted apps to return to normal levels. Trends independent from COVID-19 are beginning to emerge. However, we would not expect a complete return to normal, until daily life is completely returned to normal.
Kevin Chambers
@Willie Lawrence The data from 744 million mobile app users around the world indicates several key trends when comparing year-over-year changes in February 2020 to the pandemic period (March-June). Notably, 11 of the 12 verticals studied saw a decline in average app opens between February 2019 and February 2020, but post-pandemic a similar 10 in 12 verticals saw a significant increase in app opens. Business apps, which suffered the largest decline in opens y-o-y in February (48.2%), saw a huge turnaround during the March-June period, increasing by 26% year-over-year during these months. Other verticals with similar rebounds include Media, Entertainment, and Retail.
Kevin Chambers
@Willie Lawrence Conversely, despite being the only vertical to experience an increase in app opens y-o-y in February (18.7%), Travel & Transportation apps have understandably taken a hit during the pandemic and have since seen a decline in opens of 23%. Regionally, average app open trends differ slightly between subregions, with Eastern Asia seeing the biggest y-o-y decline in app opens in February 2020 (-48.9%), while Eastern Europe saw the largest increase in this metric (39.4%).
Laurence Bowers
@Laurence Bowers The coronavirus pandemic has started a debate as to whether our office culture is still necessary. The notion of putting 7,000 people in a building may be a thing of the past. Whether this is true or not, workplace apps will continue to find new ways to optimize workflows and make it easier for people to work remotely and safer to work within the same space as others.
Jessie Walton
@Neil Swanson How a workplace has been affected by COVID-19 depends on regional regulations and the type of work. However, office-based workers have faced similar challenges around the world. While many people still have no option but to work from home, others can access their offices with restrictions. According to USA Today, “When employees do start to return to the office – and those dates keep getting pushed further and further back for many organizations – some companies plan to implement rotating schedules to reduce the number of people in a given space.” This also makes it harder to maintain company culture and support employee communities
Jessie Walton
@Neil Swanson Workplace apps can be used to facilitate the practical side of an employee's tasks and ensure that their personal needs are met. For example, it is crucial for new employees to feel welcomed into their new role despite the difficult task of online onboarding. These unprecedented scenarios have made communication and productivity apps essential to a workforce’s operations. Here are four ways in which companies are successfully operating throughout the pandemic with workplace apps.
Betsy Mason
@Wallace Mcbride There is a deviation to the principle that companies cut advertising budgets during a recession. In many countries, governments have emerged as advertising buyers to promote public health messages or support journalism.
Shawna Holmes
@Bradley Cole The coronavirus pandemic has caused a considerable drop in advertising spending. Ad spends are down 9% on average across Europe, with Germany and France falling by 7% and 12% respectively. Three of this years quarters are expected to have a greater impact that the financial crisis in 2008.
Sean Miller
@Tommie Powers There is a deviation to the principle that companies cut advertising budgets during a recession. In many countries, governments have emerged as advertising buyers to promote public health messages or support journalism.
Carrie Tate
@Juan Palmer The coronavirus pandemic has caused a considerable drop in advertising spending. Ad spends are down 9% on average across Europe, with Germany and France falling by 7% and 12% respectively. Three of this years quarters are expected to have a greater impact that the financial crisis in 2008.
Rufus Cobb
@Sophie Phillips As the COVID-19 crisis continues to keep many quarantined, effective mobile advertising becomes crucial. The COVID-19 pandemic has been a challenging time for all industries, but for mobile marketers, the circumstances have proven to be somewhat favorable with more consumers on their phones and engaging with media than ever before. U.S. consumers in areas under lockdown were spending more time on their phones and just over half of consumers increased spending in some way.
Jose Jordan
@Tami Lindsey The COVID-19 pandemic has had a huge impact on the most popular apps of this year. But, marketing hasn’t stopped, and if you want to continue your mobile marketing campaigns, it's important to understand which apps are dominating the market. In order to optimize campaigns, it is essential to know how our target audience's online behavior is and which are the best channels to connect with them.
Renee May
@Amy Wilkerson Ecommerce Apps, Dieting Applications, Mental Health Apps, Gaming Applications, Healthcare Apps
Domingo Schultz
@Beverly Ingram The COVID-19 pandemic has had a huge impact on the most popular apps of this year. But, marketing hasn’t stopped, and if you want to continue your mobile marketing campaigns, it's important to understand which apps are dominating the market. In order to optimize campaigns, it is essential to know how our target audience's online behavior is and which are the best channels to connect with them.
Rachel Sanders
@Rogelio Wheeler It is the perfect time to exploit the situation and turn it in your favor in current facts and situation of the industry. If you analyze the current situation, the storm is unsteady and the crowd is moving with it. If you decide to start your startup during COVID, you will learn to move ahead or the opposite of the crowd. The COVID pandemic outbreak has hit the planet out of the blue. The surprise demands more reactions after the first expression of shock! The other reaction needs to be smart, prompt, and long-lasting. Contactless deliveries by eCommerce stores like Amazon are one smart solution amidst this pandemic. Entrepreneurs are full of out-of-the-box ideas. Situations like these demand unconventional solutions. This is why we are sharing some uncommon and smart mobile app ideas for startups during the pandemic. You can choose among them to experience a quick and sorted growth in post-COVID times.
Willis Harrington
@Byron Hodges Mobile App Development companies can look into various opportunities and can deliver the best results to their customers or users even during the current situation of the COVID-19 pandemic. An application is easier to use and much better than a website.
