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Dec 18 2020
Whether it is for end users or the App Review team, all new features, functions, and product changes in the app should be clearly visible.
If your app contains in-app purchases, you need to make sure that the description, screenshots, and previews of the app clearly indicate whether there are selected items, levels, and subscriptions that need to be purchased separately. And ensure that your app correctly uses the SKPaymentTransactionObserver method so that customers can seamlessly complete the purchase in the app.
Screenshots should show the usage of the app, not just the title cover, login page or initial screen. Screenshots can also include text and image descriptions (for example, demonstrating input mechanisms, such as touch points or an animation of Apple Pencil), and show extended functions on the device, such as the touch bar.
Preview is a good way to let customers understand the appearance and functions of the app. To ensure that customers understand the experience they will get in the app, previews can only use the video screen captured from the app. Stickers and iMessage extensions can show the user experience in the "message" app. You can also add narration and video, or add text descriptions to help explain anything that cannot be clarified by video alone.
Please select the most suitable category for the app, and refer to "App Store Category Definition" when you need help. If the selected category is far from the actual situation, we may change the category of the app.
Please answer the age rating questions honestly in the App Store Connect to keep the app and parental control functions consistent. If the app rating is incorrect, customers may be surprised when they get the app, or prompt government regulators to investigate accordingly. If the media content contained in the app requires content ratings or warnings (such as movies, music, games, etc.), you must follow local requirements in each region where the app is sold.
Do not try to use trademark terms, popular app names, pricing information or other irrelevant phrases to package any metadata to deceive the system. The app name must be limited to 30 characters and must not contain prices, words, or descriptions that are not part of the app name. The app subtitle is a great place to detail the background information of the app. The subtitle must follow our standard metadata rules and must not contain inappropriate content, mention other apps, or make unverifiable product claims. Apple may modify inappropriate keywords or take other appropriate steps at any time to prevent improper use.
Metadata should be suitable for all audiences, so please make sure that the icons, screenshots, and previews of your app and in-app purchases are maintained at a 4+ age rating; this should be the case even if your app has a higher rating. For example, if your app is a game that contains violence, don’t choose images that contain tragic deaths or aim a gun at a specific character. Only "children category" apps can use words like "suitable for toddlers" and "suitable for children" in their metadata. Please make sure that the metadata including the app name and icon (small icon, large icon, Apple Watch app, backup icon, etc.) are similar to each other to avoid confusion.
You are responsible for ensuring that you have the right to use all the materials in the app icon, screenshots, and previews, and display fictitious account information instead of real personal data.
Please ensure that your app focuses on the iOS, Mac, Apple TV or Apple Watch experience, and does not include the names, icons or images of other mobile platforms in the app or metadata, unless there are specific interactive features that have been approved. Make sure your app metadata focuses on the app itself and its experience. Do not include irrelevant information, including but not limited to information about Apple or the development process.
The apps you submit to the App Store for reservation must be in a complete and publishable state. Please make sure that the final app you publish is not substantially different from the content advertised during the pre-order state. If you make major changes to the app (such as changing its business model), you should restart its pre-order sales.
App must clearly describe new functions and product changes in its "new function" text. Some simple bug fixes, security updates, and performance improvements can be explained by general descriptions, but more significant changes must be listed in the remarks.
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