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Mar 14 2023
The Oscar's are just around the corner, but it appears that interest in the annual event is already fueling increased interest in streaming apps and platforms such as Netflix, Amazon, and Apple TV+. Since the Oscar nominees were announced on January 24th, it appears that app users have been rushing to catch up on critically acclaimed films.
Global streaming app downloads rise following Oscar nominations.
However, the increase in streaming app adoption is not solely due to the Oscars. The pandemic had a significant impact on how we consume media, particularly video. During the lockdown periods, when theaters were closed, streaming services exploded. Since then, global downloads of video streaming apps have increased by 23% year on year to 3 billion.
In this blog, we will show you how we helped a mature video streaming app win +80% app downloads in a month.
After our app store optimization efforts, the app downloads raised 80%, and the app rating went from 4.5 to 4.9 in a month.
In short, we got very good results. Let's have a look at them more in details.
The client approached our marketing agency to help them improve their app store optimization (ASO) strategy. Their goal was to increase the number of downloads by improving their app's visibility and ranking on app store search results.
The client approached our marketing agency to help them improve their app store optimization (ASO) strategy. Their goal was to increase the number of downloads by improving their app's visibility and ranking on app store search results.
Video streaming apps face several challenges when it comes to optimizing their app store listing for improved visibility and downloads. Here are some of the main challenges:
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Our team conducted a comprehensive analysis of the app's current ASO strategy and identified several areas for improvement.
We implemented the following changes:
Keyword research is one of the most important aspects of app store optimization (ASO) for video streaming apps. It involves identifying the most relevant and popular keywords that users are searching for when looking for video streaming apps or specific types of video content.
Keyword research can help video streaming apps understand the keywords that their competitors are using and identify opportunities to differentiate themselves. By using unique and relevant keywords, video streaming apps can stand out among their competitors and attract more downloads and users.
We searched for a "video streaming" to identify a list of competitors of our customer's app with Appranking.
Then we started to analyze the keywords lists of competitors, then we can determine the keywords list of our customer's app and start to rank the keywords.
Keyword research is an ongoing process that allows video streaming apps to continually refine and optimize their ASO strategy. By regularly monitoring and analyzing keyword performance, video streaming apps can identify areas for improvement and adjust their metadata accordingly. Do you know how to find the best keywords for your app now?
Icon optimization is an important aspect of app store optimization (ASO) for video streaming apps. A visually appealing and eye-catching app icon can help attract potential users and increase the app's visibility in the app store.
First of all, the app icon should be simple and understandable, which can clearly represent the content and value proposition of the app, and avoid confusing or complicated designs that are difficult to understand. What's more, the app icon should be consistent with the app's branding and visual identity.
It should use similar colors, fonts, and design elements as the app's screenshots and other visual assets. The app icon should also have high contrast and be easily recognizable at different sizes so that the app stands out from other app icons on the user's device and in the app store.
At the same time, attention should be paid to the clarity and resolution of the application icon, and the visual effect cannot be reduced after shrinking.
Plus, testing different app icon designs can help determine the most effective and visually appealing option. Video streaming apps can conduct user surveys, A/B tests, and other experiments to determine which app icon design resonates best with their target audience.
The ASO World team did an excellent job reviewing the top-performing apps' mobile app icons in their respective categories. They discovered a wide range of styles and began by creating a series of mobile app icons in wildly different directions inspired by various top-performing apps.
In today's digital age, app reviews and ratings are critical factors in determining an app's popularity and success. They play a vital role in shaping the perception of the app's quality and user experience, which can significantly influence the app's download and retention rates.
To know more detailed about ASOWorld app reviews and ratings service here.
Appranking interface can monitor app ratings and comments in real time.
In the case of video streaming apps, app review ratings are particularly important. Users expect high-quality video and audio streaming with minimal buffering and interruptions. If an app fails to deliver on these expectations, users are likely to leave negative reviews, resulting in lower ratings.
Lower ratings can have several negative effects on a video streaming app. Firstly, it can deter potential users from downloading the app. Secondly, it can lead to a decrease in app usage and retention rates, resulting in lower revenue for the app developers. Thirdly, lower ratings can damage the app's reputation, making it challenging to recover the lost users' trust and confidence.
Therefore, it is crucial for video streaming apps to maintain high-quality standards and address any issues that may arise promptly. App developers should regularly monitor user feedback and reviews and take appropriate measures to address any concerns or issues raised by users. By doing so, they can improve their app's ratings, attract more users, and ultimately succeed in a highly competitive app market.
To overcome the challenges of localization, video streaming apps must ensure they are providing localized content and metadata for different languages and regions. They must understand the unique cultural and linguistic nuances of each region and adjust their app store listing accordingly. This can include translating the app's metadata, providing localized screenshots and video previews, and adapting the app's content to appeal to local audiences.
App store optimization is a crucial part of any app marketing strategy. By optimizing their app's metadata, content, and user experience, our client was able to boost their downloads and improve their visibility in the crowded app market.
If you're struggling to improve your app's downloads and visibility, consider working with a marketing agency that specializes in ASO to help you achieve your goals.
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