According to pre-pandemic forecasts, mobile app development will generate $935 billion in revenue by 2023. The pandemic is hastening this process and raising the stakes. When the most important things are close at hand and accessible at all times, people transfer all of their affairs (from work to household tasks) into their pockets. Furthermore, the internet and 5G technology are rapidly evolving, and data transfer speeds are increasing. Because the world is increasingly moving online, many good app ideas are emerging in the development industry.
It opens up new possibilities and challenges for mobile and web application development. Because the number of mobile devices is increasing, so is the variety of mobile app development ideas. As a result, it is critical to consider numerous brilliant app ideas to establish a successful mobile app development business. Some of the most important aspects address questions such as what applications are profitable and beneficial to a startup.
What applications are easier for a beginner to create? What are some examples of great applications for beginners? Continue reading to stay up to date on the latest app development trends and ensure you can establish a successful business in this digital world with the help of the best mobile app development ideas.
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1. Reading app
Simple reading apps are quite popular; for example, by December 2021, Ireader, China's most popular reading app, had 87.5 million active users. However, concentrate on more niche content if you do not want to compete with such large players. You can create an app using children's books, nonfiction about art, literature from the twentieth century, or obscure and rare works. Create a library, or publish audiobooks or translations into various languages for reading and vocabulary practice. If you want to monetize your reading app, set a monthly book limit and add more payment options based on how much of a bookworm a user is.⭐️ Related reading:Case Study: How A Reading App Increase Conversion Rate By 25%?
2. Lifestyle app
According to Sensor Tower's report, the popularity of lifestyle apps is growing. Users in the United States spent nearly $300 million on apps in this category, with 151 million downloads. Given the industry's super-app trend and the increased health anxiety caused by the pandemic, a healthy lifestyle super-app is a potential startup concept with a market need in 2022. Your app can include a calorie tracker, a chatbot that provides workout advice based on the users' lifestyle, and a feature that allows users to search for swimming pools, fitness clubs, and jogging parks near them. Another excellent idea is to include content from sports and nutrition experts.
This project can be made profitable by promoting fitness clubs, sporting goods, and healthy food brands. The paid content, such as private online classes, can also be included.⭐️ Related reading:ASO Case Study: How Does A Lifestyle App Get 36% Conversion Uplift?
3. Recipe app
Given the growing popularity of lifestyle apps, delivery apps, and messengers, consider creating a recipe app with dietary recommendations. You can also include a feed and a chat so that people can exchange recipes and share food photos. Cooking is a routine, so users would appreciate an app with categorized, tried-and-true recipes to make their lives easier. Home cooks will also have the opportunity to become experts.
4. Language learning app
According to Statista, the e-learning app market peaked in the first quarter of 2020, with 470 million downloads on the App Store alone. However, even after the peak of the lockdown, e-learning is still in high demand. According to ReportLinker, the educational app market in the United States is expected to be worth $90 billion by 2021. According to Statista, "education" was the third most popular category in the App Store, accounting for 8.66% of search requests. All of this data indicates that educational apps are in high demand and have bright growth prospects, including monetization.
People all over the world learn foreign languages, so why not create a language-learning mobile app? This type of app should include video lectures or text content with study materials, as well as practice options such as self-check tests and video calls with people from other countries.
Startups may struggle to compete with larger language apps because it will be difficult to attract enough people for language exchange calls. However, you can circumvent this by offering free bonuses for an app activity. You can also add professional teacher classes to monetize the app through in-app purchases or a subscription service.⭐️ Related reading:Case Study: How We Helped An E-learning App Boost ROI By 20% with ASO?
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5. Food delivery app
The food delivery app market has expanded as a result of the pandemic. According to Business of Apps, total revenue from such apps in the United States alone will reach $26.5 billion in 2020, with 111 million active users. And the revenue from such apps is expected to be $42 billion by 2025, indicating that this market niche is quite promising for startups. These apps work with various restaurants and shops, and their prices vary, which is why users frequently have to download ten different apps to meet all of their needs.
This problem can be solved by creating a convenient aggregator — at least within one city. You can display the most food vendors and allow users to compare prices and delivery times. Another good idea is to include multiple search filters so that users can find the best option for their situation.
These projects can be monetized by collecting a fee from vendors where users purchase food. Another option is a low-cost subscription — if users frequently use your app to buy food and get the best deals, this profit will be greater than the subscription price. However, you cannot use this model right away because users must first discover the value of your product.⭐️ Related reading:Case Study: How We Help A Food Delivery App Win Search Traffic?
6. Dating app
According to Global News Wire, the dating app market has been steadily growing and will continue to grow. Total dating app revenue will reach $3.08 billion in 2020. Tinder and Badoo are the market leaders in the United States based on MAU — 48% of dating app users have an account in one of these apps. As a result, startups will find it difficult to compete with large app development companies like Tinder — which is why we recommend focusing on niche markets.
According to a 2021 OnePulse survey for The Wall Street Journal, 35% of people aged 16 to 24 used dating apps to find friends in the previous 12 months. Big market players, such as Bumble, saw the need for friend-finding options long before the pandemic. However, "friending" apps are still needed in more niche markets — and this is where startups can thrive.
You can create friend-finding apps for people who have specific interests, such as fishing, dancing, hiking, or art. Or a specific demographic, such as young mothers. It will aid in the discovery of people who share similar interests. Such projects have excellent monetization opportunities, such as paid profiles or freemium.⭐️ Related reading:Case Study: How We Increase Conversion Rate by 41% Of A Dating App By ASO?