To-Do List App Case Study: +50% App Stickiness by Improving User Habits

In today's fast-paced world, people multitask, and important tasks can often get lost in the chaos of everyday activities. To help users keep track of their tasks and make sure they meet deadlines, our client launched a to-do list app. However, despite the high number of downloads, the app struggled with user engagement and retention.

In this case study, we discuss how a to-do list app improved user habits and increased app stickiness by 50%.

App store optimization(ASO) results

The introduction of these features led to a significant improvement in user habits and, consequently, a 50% increase in app stickiness. Users were more engaged with the app, and they were using it more frequently to stay on top of their daily tasks. The habit tracker was particularly popular, and users reported feeling a sense of accomplishment when they completed their daily goals.

App story

Our client is a to-do list app. The app has a clean and basic layout that allows users to easily add, amend, and delete tasks with a few taps. Users can also prioritize jobs by assigning varying levels of importance to them and setting due dates and reminders to guarantee that they are finished on time. Users may also share their to-do lists with friends and family, making it simple to collaborate on tasks and projects.


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App store optimization(ASO) challenge

The To-Do List app was receiving a good number of downloads, but the app stickiness was low. Users would download the app, use it a few times, and then abandon it. The company needed to find a way to engage users better and increase app retention.

App store optimization(ASO) solution

The company decided to focus on improving user habits, as that was the root cause of the low app stickiness. They introduced several features to help users build better habits and create a sense of accomplishment. The following features were implemented:

Habit tracker

The app included a habit tracker that allowed users to set daily goals for themselves. Users could mark off the habits they completed each day, which helped them stay on track and feel a sense of accomplishment.

Reminder notifications

Users could set reminders for their tasks, which helped them stay on top of their to-do list. The notifications were personalized and sent at a time that was convenient for the user.


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Progress tracking

The app included a progress tracking feature that allowed users to see how much they had accomplished. Users could view their progress in real-time, which helped them stay motivated and engaged with the app.

Conclusion

Improving user habits is an effective way to increase app stickiness. By introducing features that help users build better habits, the To-Do List app was able to engage users better and increase retention. The habit tracker, reminder notifications, and progress tracking were all essential features that contributed to the success of the app.

As a result of these improvements, the To-Do List app has become a popular app among users, and it continues to grow in popularity.