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TikTok's TikTok Shop offers up to 50% discounts from October 27th, aiming to compete with Amazon and Walmart during Black Friday and Cyber Monday.
Social media giant TikTok is gearing up to challenge e-commerce giants like Amazon this holiday season by funding substantial discounts through its new online marketplace, TikTok Shop. The move aims to lure in US holiday shoppers who traditionally flock to retail giants during the Black Friday and Cyber Monday shopping bonanza.
TikTok's strategy includes subsidizing discounts of up to 50 percent, starting on October 27th. This initiative is set to strengthen its position in the market as it competes with industry titans like Amazon and Walmart.
According to Bloomberg, a TikTok spokesperson has confirmed that official Black Friday deals will commence at 8 PM on November 23rd, with Cyber Monday discounts running from November 28th to November 30th.
>>> App Promotion: How To Boost Your App's Traffic for Black Friday
TikTok Shop, recently introduced in the United States, offers a unique proposition to sellers by handling product warehousing and shipping through its fulfillment centers. Additionally, TikTok is launching an affiliate program for content creators who wish to sell products via their videos.
Reports suggest that TikTok has set an ambitious target of moving $20 billion worth of products globally this year. The upcoming holiday season is expected to play a pivotal role in achieving this goal, given that online shoppers in the US spent more than $20 billion during the Black Friday and Cyber Monday sales last year.
TikTok's foray into e-commerce is poised to shake up the competitive landscape, with the platform banking on substantial discounts to make its mark during the holiday shopping frenzy.
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