In the past several months, chatbots and ai-generated avatars have taken over the world. Everyone was literally using magic avatars or ChatGBT to record and post their conversations to social media. How successfully did your keyword optimization, as UA Managers and ASO professionals, enable you to capitalize on this trend?
Particularly for the Photo & Video category, it is hard to browse down on the App Store or Google Play without encountering an AI app. The Top Charts for Photo&Video's 3 AI-focused applications demonstrate how prevalent this trend is.
You may take advantage of this trend by taking the right actions to raise your organic ranks and enhance your keyword optimization.
Keep up with keyword trends to improve your keyword strategy
The best approach to spot an ASO trend is to look at keyword trends. Instantaneously available in the search results are current, trending events or subjects. For instance, there was a common theme in trending phrases during the World Cup.
And AI is now the main focus. With so many rivals, it might be challenging to compete, but you're in luck since we have Keyword Trends. You may gain an advantage over them before anybody else by spotting the top-performing keywords sooner.
For instance, the rise of "ai" and "ai art" is practically same, indicating the ai tendency. Think about early-stage keyword optimization for your app's title, subtitle, and keyword field.
In this manner, even when there are a ton of searches, your app might still appear at the top of the search results. It is up to you to attend the following one.
To improve your keyword field, you may also analyze the popularity score history, spot patterns, and do keyword testing.
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Comparing your keyword coverage to that of your rivals
In every firm, you should stay up with the market and observe what your rivals are doing. The same holds true for app marketing. You must go at the keyword lists of your rivals and contrast them with your own. But it is physically hard to look up every competitor's keywords and compare them one by one for various stores.
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Choose your app and your competition to view common and unique terms for both parties rather than examining every competitor one at a time. By doing so, you can determine the keywords for which your rivals are ranking but you aren't. In order to enhance your impression share for these phrases, you can also compare your organic rankings for your related keywords and make adjustments to your Apple Search Ads approach.
With Search Ads Intelligence, gain your fair share of the competition
Any term may be searched for to check who is receiving the most proportion of impressions. You can predict the keyword's success using the search score, impression shares, and chance score.
For instance, you will see it when you use the Search by Keyword feature to look for "ai". With the most impressions, Aiby: Art & Avatar Generator is the winner. Let's look at the keywords they have paid for.
You can now utilize Search by App to find out all the terms that are generating impressions for Aiby: Art & Avatar Generator. In this manner, you can quickly examine the paid growth tactics of your rivals and simplify keyword optimization.
Utilize customized product pages to reach the relevant consumers
Why not advertise AI with a unique product page given how frequently it is searched? For instance, Picsart's AI-focused product page can be found by someone searching for "AI map," "AI art designer," or "ai-like." It shouldn't be unexpected if this specific product page receives more downloads as it clearly displays what the consumer is seeking.
You may learn about the paid keyword themes and creative assets of your rivals by using ASOWorld. You don't have to ponder about what works and doesn't for hours on end. Your expenses can be cut.