Suggestions for iOS & Android App Promotion on ASOWorld: iOS Vs. Google Play Store Keyword Strategy

ASOWorld is an online platform for mobile app developers and marketers to promote their iOS and Android apps. It offers a range of app store optimization (ASO) solutions to help developers improve their app's visibility and downloads.

In this article, we will discuss some of the best ASO solutions for promoting apps on the iOS and Google Play Store.

You'll dive into the following topics:

• Why should mobile marketers invest in ASO keyword strategies?
• App keyword optimization: how to double organic downloads with keyword solution?
• What result are you expecting within keyword optimization?
• How to reach your goal in iOS or Google Play store?

Understanding ASO keyword strategies

Keywords are a key factor in the process of making a mobile app discoverable in app stores. A well-executed ASO keyword strategy can significantly increase your app's visibility, leading to increased organic downloads and user engagement.

By optimizing for relevant and high-volume keywords, mobile marketers can improve their app's ranking in app store search results. The higher an app ranks in search results, the more visible it becomes to potential users, leading to increased downloads.

Unlike paid user acquisition campaigns, ASO is a cost-effective way to increase your app's popularity and downloads, requiring only the investment of time and resources to research and implement an effective strategy.

In addition to covering a large amount of keywords, finding high-quality keywords is also critical to app growth. When users search for an app, they often use specific keywords related to the app's functionality or purpose. High-quality keywords can increase engagement and retention by attracting users who are more likely to be interested in your app's features.

How to double organic downloads with keyword solution?

According to the app situation and needs of different users, we will provide personalized service suggestions. No matter what stage your application is in, you'll find the keyword strategy that works best for you.

Based on the current status of the user's team and the fundamental aspects of the application, we have established three different demand scenarios for our discussion on the following topics.

By considering these scenarios, we can better understand the challenges and opportunities the user's team faces and provide effective solutions tailored to their needs. And maximize keyword marketing and search traffic acquisition with tools and campaigns on the ASOWorld platform.

What result are you expecting within keyword optimization?

The process of optimizing keyword ranking for an app involves researching and selecting relevant and specific keywords, and then strategically placing them throughout the app store textual metadata to improve its search rankings.

Then, what expected results of keyword optimization bring to app marketers?

For app marketers, it means increase app visibility, higher app store rankings, improved app downloads, and enhanced user engagement.

By optimizing the app's metadata with the right keywords, it becomes more discoverable to potential users searching for similar apps, leading to increased visibility and higher rankings on the app store.

This increased visibility and higher rankings can, in turn, drive more downloads, resulting in the higher app revenue.

Moreover, keyword optimization can also enhance user engagement by attracting users who are genuinely interested in the app's offerings.

By using specific and relevant keywords, the app can attract users who are more likely to download the app and engage with it, leading to improved user ratings, reviews, and retention rates.

How to reach your goal in iOS or Google Play store?

Choose the right ASO service & campaign

Q1: I want to improve the keyword ranking, but I have no idea at all. I don't know if my app has keyword coverage, and which key indicators need to be improved. Which ASO service should I choose on ASOWorld platform? 😳


A1: You can choose fixed-magnitude Combo Package, which is the simplest app growth service to make your app more exposed and downloaded. If you want to determine the magnitude of keyword installs yourself, I recommend Smart Campaign, which will recommend valuable keywords based on your competitors.

smart campaign

Q2: My newly released app doesn't have keyword coverage, or my app without any valuable keywords be ranked, and I have no idea about keywords solution to improve the visibility of my app. 🤔

A2: First, you can perform basic ASO optimization on metadata such as titles and descriptions, and arrange keywords in the background. We provide Keyword Ranking Acquisition service for any keyword out of the first 250 searching results.

In the process of keyword mining through our keyword tool, if you find a keyword that is very effective for your app, you can use our service to obtain rankings in multiple countries at the same time.

If you don't know how to adjust ASO, you can use ASO service. Our sister site, Appranking, is a data analysis tool that can help you determine which keywords are valid by checking the keyword rankings of your competitor apps.

When you get more app downloads, more users will eventually start paying attention to your app. Therefore, the number of app installs is particularly important for a new app, and our Package Install service is the most direct way to increase the number of app downloads.

Q3: My app has gone through a series of ASO optimizations and has keyword coverage. Now I want to improve the keyword ranking so that my app can be seen by more people in app store. 🤨

A3: Since you already have a certain keyword and just want to improve the keyword ranking, you can do Keyword Installs. The more installs you get, the higher your keyword ranks, then the more organic traffic you will get.

 

ASO World has extended the services to Guaranteed Keyword Ranking, we guarantee any keyword you want to reach targeted ranking. You just need to add your app, choose the keyword and set your target ranking, then let us do the rest. It is a more reliable way to reach your target, so the price will be higher.

Reviews and ratings are the key factors that influence users to choose your app. While improving keyword ranking, you also want to increase ratings and reviews, then you can choose Advanced Campaign.

How to determine the amount of keyword installs and number of days?

Given that Apple and Google use different algorithms and present search results in different ways, the strategies for the amount of keyword installs and number of days are also different in iOS App Store and Google Play Store.

⚡ Related reading: App Store Ranking Algorithm 2023: iOS App Store vs. Google Play Store

For iOS

If you want to improve your iOS keyword rankings, we recommend that your keyword installs grow more naturally. A sudden large increase may not be the best choice.

We suggest that you can try a small amount of installation first, such as the first order, you can create an order for 2-4 days, with 10-15 keywords per day, and plan the next order based on the order results.

For keywords with high competition, you can gradually increase the number of installs, and gradually increase the ranking of all your keywords in the most appropriate way.

For Google Play

The update of the Google app market is slower than that of iOS. It is recommended to choose at least 5-7 days. The daily magnitude can be higher than that of iOS, such as 30-100. For some difficult keywords, we recommend 500-700 a day, or even more many.