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Home Blog App Marketing Sports Betting App: How To Seize the Opportunity of UEFA EURO 2020 in The Game Season

Sports Betting App: How To Seize the Opportunity of UEFA EURO 2020 in The Game Season

Jun 16 2021

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Are you doing Sports Betting app analytics for better app store ASO strategies? Whether sports betting in app store keep on top? What keyword tactics sports betting take to rank well in app store? Are app store keywords like ‘betting odds’, ‘sports betting’ matter in sports betting ranking?

Everyone is more or less a fan of one or more sports, maybe you do not necessarily like to watch sports, but you will certainly participate in sports. Soccer is a major sporting event in which all people participate.

It is also because there is such a large audience as the basis, sports news, live events and post-game social forums are entering people's lives, and because these are part of people's after-dinner entertainment, coupled with the quality of life and the development of science and technology, the demand for this is no longer limited to I know, but more want to get a kind of ultimate enjoyment and participation.

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Under the Pandemic: One year after the postponement of UEFA EURO 2020

At the end of 2019, COVID-19 quietly came into people's lives, when the outside world knew nothing about this virus, which directly led to the virus sweeping the world. Last March, many countries in Europe were paralyzed by the epidemic, in which soccer was very much affected.

Because the COVID-19 pandemic was too fierce, UEFA senior management and related parties made a decision to postpone Euro 2020 to 2021 after careful discussion.

After a long time of efforts by all parties, many leagues and European tournaments in Europe, finally came to a successful end in August. The season started with the successful completion of both the UEFA Europa League and Europa League play-offs under UEFA.

One year has passed, and although the COVID-19 pandemic has still not dissipated, the UEFA-owned tournaments have been able to play normally with empty fields, and even if the matches were postponed because of players contracting the virus, they have been able to rationalize their schedules since then.

UEFA EURO 2020 sets new rules

UEFA EURO 2020 will begin on June 11, with 24 European countries competing for UEFA EURO honors under the strict supervision of UEFA.

But as the COVID-19 pandemic continues, UEFA has announced some new rules based on Euro 2020 so that countries can cope with the changes throughout the tournament.

As the COVID-19 pandemic has ravaged the world, we are asking individual countries to strictly adhere to these new systems, which will include regular checks on player and staff contact range control.

This will be a unique European Cup and we will likely see many new changes take place, which in normal circumstances may not be enough to affect the tournament, but at critical times it is about the fundamentals of the tournament.

Sports betting app

As you can see through the history of the game, at the beginning of the game, the search index for the keyword 'UEFA' had been 0, but it started to pick up, what does this mean?

The UEFA was about to start, and sure enough, with checked the relevant UEFA schedule, After looking at the schedule, the keyword 'UEFA' is theoretically likely to continue to drive traffic to the app from mid-February until early June.

Considering the population base of soccer lovers, as the UEFA tournament continues to grow, the search index will continue to be raised and may even spike.

Therefore, I suggest that sports app can do keywords for UEFA at this stage, such as 'UEFA live' and other related association words. Of course, the keywords of soccer APP are still the relevant hot words with continuous volume, such as 'soccer betting', 'soccer prediction' and other words.

Football-related keywords search index changes dramatically


For ASO, marketers like to use keywords that have a smooth index performance and continue to carry volume.

However, for sports app, the performance of certain keywords becomes extremely vulnerable to external events. Let's look at the search index trend of keyword 'UEFA' for the past 90 days, as shown in the figure

Timeliness of betting app

Through the last example we can find that certain keywords of football app are time-sensitive, so ASO marketers should not only have good optimization skills, but also better be a football fan.

How to take advantage of the trend of soccer app to bring more traffic

The first thing you need to do is to make sure you know when some of the major soccer events are held, and then make a detailed list of keywords in advance.

For soccer app marketers, it is possible to make a complete list of keywords for a year beforehand, and then modify or delete them according to the actual situation.

The previous topic, soccer app to know how to take advantage of the situation. For example, the UEFA is now in full swing. Then before the start of the Super League, your keyword list should appear 'UEFA' 'betting' and other soccer betting keywords.

The key to the success of a football betting app

To make your app stand out in this grand event, you must be very familiar with the event and optimize all aspects to get your app to the top of the rankings in the major app stores.

Whether it's the title, subtitle or description, words like footballs, euro cup, UEFA EURO 2020, etc. must be present so that your app can appear and be at the top when users search for related information or apps.

Screenshots are also very important, so that your app stands out in the huge football betting market and users will choose to download your app.

App store keywords matter for ASO. If your app is similar to sports betting, when you optimize app store keyword ranking, pay attention to the ASO.

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