New EU-focused Skich Store challenges Apple's gaming dominance with swipe-based discovery and lower commissions, despite empty game catalog at launch.
The Skich Store has launched as a specialized iOS app marketplace for gamers in the European Union, capitalizing on Apple's newly mandated sideloading rules under the Digital Markets Act (DMA).
While the platform is now accessible via its website, its game library remains empty at launch—a strategic gamble as it competes with established alternatives like Aptoide and AltStore Pal.
Skich differentiates itself from traditional app stores with a highly personalized recommendation engine that categorizes games into 240 distinct genres—far surpassing Apple’s existing classification system. The platform introduces a swipe-based selection model, similar to dating apps, where users can swipe right to express interest in a game or left to skip it.
Additionally, social integration features allow users to explore trending game lists and receive recommendations from friends, making it an interactive discovery platform rather than just a storefront.
💡 Expert insights: Interestingly, Skich not only serves as a marketplace for direct game downloads but also continues to function as a discovery tool, directing users to games on the Apple App Store—offering developers increased visibility.
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The store undercuts Apple's 20% EU developer fee, particularly appealing to indie studios. CEO Sergey Budkovski confirms 20 developer partnerships, with first titles expected by late March 2025.
Unlike Aptoide's 8-game launch lineup, Skich debuted with zero playable content. Analysts suggest this might help refine recommendation algorithms using early user behavior data before actual game integrations.
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The DMA's true test lies in whether niche stores like Skich can survive Apple's ecosystem gravitational pull. While the 15% fee and discovery tools are innovative, success hinges on securing AAA mobile titles—a sector still dominated by Apple and Google.
Historical data shows 78% of users stick to default app stores even when alternatives exist (Statista, 2024). Skich's Android expansion could prove crucial given Android's 63% EU market share.
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