noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
50% OFF FIRST ORDER
Referral Program
bonusprogram
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/blog/seasonal-insights-tips-harnessing-mobile-app-trends-for-ramadan-2024

Seasonal Insights & Tips: Harnessing Mobile App Trends for Ramadan 2024

Insights from Ramadan 2023 suggest tailored strategies could yield better engagement and revenue for apps in Ramadan 2024.

Posted: Mar 12 2024
Updated: Jul 24 2025

Home Blog Mobile Game & App Insights Seasonal Insights & Tips: Harnessing Mobile App Trends for Ramadan 2024

In twitter faceBook rss

Seasonal Insights & Tips: Harnessing Mobile App Trends for Ramadan 2024
As the sacred month of Ramadan 2024 approaches, the global Muslim community prepares to observe a time-honored tradition. Eligible Muslims worldwide embark on a journey of fasting from dawn to dusk daily, breaking their fast with the Iftar meal shared with family and friends at sunset. Mobile applications have seamlessly integrated into this ancient practice, providing spiritual guidance, fostering connections, and making life during Ramadan more convenient.

This article explores key mobile app trends during Ramadan 2023, focusing on app installations, user engagement, and consumer spending. Through meticulous data analysis, we aim to equip mobile marketers and developers with the knowledge to effectively reach their audience during this significant festival, forge connections with users, and devise strategies that resonate with user preferences, thus enriching the Ramadan experience.

A Fleeting Trend or Lasting Shift: What Drove the App Installs During Ramadan?

The global mobile app market saw a slight uptick during Ramadan 2023. While the increase was modest, the trend is noteworthy. Overall app installations grew by 1 percentage point compared to the annual average, with the MENAP region exhibiting a more pronounced growth of 5%.

A country-specific focus revealed intriguing insights: the UAE led the charge with a 16% increase over the average, followed by Indonesia at 14%, and Pakistan and Egypt at 13% and 10%, respectively.

Worldwide| Top apps by downloads during Ramadan

The above chart showcases the leading apps in worldwide downloads during Ramadan, where entertainment and social media categories prevail. This surge is probably due to users desiring to connect and unwind post-fasting.

In the MENAP region, a similar pattern is observed, yet the digital wallet and payment app, Easypaisa, uniquely secures a spot in the top 10, amidst a landscape dominated by social and entertainment apps.

MENAP| Top apps by downloads during Ramadan


Diverse Preferences Across Age Groups

Data indicated that in Indonesia, different age groups favored distinct app categories. Gen Z (ages 18-24) showed a marked preference for sports, video, and user-generated content apps compared to users over 25.

Indonesia| average age group index among select subgenres

E-Commerce Apps Show Mixed Performance

During Ramadan, e-commerce apps displayed varying trends across regions and levels. Globally, there was a noticeable decline in e-commerce app installations (-15%), possibly due to a preference for traditional shopping during the festive period or reduced consumer activity due to fasting. However, Egypt and Saudi Arabia bucked the trend with growths of 17% and 7%, respectively, while the UAE saw a significant drop of 23%.


⭐ Expert Tips to Leverage E-Commerce Growth During Ramadan:

  • Localized Campaigns: Tailor marketing campaigns to regional preferences and cultural nuances, as seen in Egypt and Saudi Arabia's growth.
  • Festive Promotions: Offer Ramadan-specific deals to entice consumers who may prefer traditional shopping.
  • Timing Adjustments: Schedule promotions around fasting hours to align with changes in consumer activity.

Maximize Ramadan's e-commerce potential by leveraging insights from the "2023 E-commerce Industry Trend Report".



Entertainment Apps Surge in Installs

Post-sunset during Ramadan is time for meals, socializing, and entertainment. Digital entertainment options gained popularity in 2023, with global entertainment app installations growing by 7%. The MENAP region's trend was even more pronounced, with a 9% increase. The UAE, Indonesia, and Pakistan also saw substantial growths of 16%, 14%, and 13%, respectively.

App install growth

Fintech Apps Experience Significant Growth

The installation of fintech apps globally increased by 14% during Ramadan 2023. Egypt and Saudi Arabia shone with increases of 37% and 41%, while the UAE surged by a staggering 166%, highlighting the growing consumer preference for digital financial solutions.


⚡ ASOWorld Successful Case Study: How A Leading Financing App in Saudi Arabia Boosted App Downloads by 292% in One Month with ASO

category ranking

This case study exemplifies the potential for fintech apps to thrive with the right optimization techniques. If you're looking to replicate this success and elevate your app's performance, consider exploring ASOWorld services. Unlock the potential of ASO and propel your app to new heights this Ramadan.



Gaming Apps See Uptick in Installs

Mobile gaming witnessed an upward trend during Ramadan, with global mobile game installations growing by 2 percentage points. The MENAP region and Indonesia saw more pronounced increases of 11% and 20%. Egypt and Pakistan maintained a steady 14% growth, with mobile games serving as a means of relaxation and staying connected after a day of fasting.


⭐Expert Tips: To capitalize on Ramadan's gaming surge, developers should launch festive-themed content and enhance social features, catering to the increased desire for post-fasting relaxation and connection. Time-sensitive events and simplified gameplay can keep players engaged during limited evening hours. Tailored promotions and localized adjustments will resonate with diverse players, while ensuring smooth performance amid peak activity. By implementing these strategies, developers can create a compelling gaming experience that aligns with the spirit of the holiday.

👉 Gaming App Marketing Solutions



Health and Fitness Apps Remain Strong

Global health and fitness apps saw a 68% increase in installations during the holy month, with a 51% increase in the MENAP region. Bangladesh and Egypt placed significant emphasis on health and wellness during Ramadan, with app installations skyrocketing by 100%. The UAE also performed well with a 66% increase.

Are Enhanced App Sessions Indicative of Ramadan's Digital Transformation?

In 2023, overall app sessions rose by 2 percentage points over the annual average, a modest yet notable increase. The MENAP region outperformed the global average with a 3% rise. Indonesia, known for its robust digital growth, saw a 13% increase in sessions, while Pakistan aligned with the global average at 2%. However, not all regions saw an uptick, with Bangladesh and the UAE experiencing a 7% decline in app sessions.

Changes in Shopping Behavior Within E-Commerce Apps

During Ramadan 2023, the global e-commerce sector saw a modest decline in app sessions by 1%. The downturn was more significant in the MENAP region, with a 4% reduction. In Egypt, there was a substantial 71% fall in sessions, suggesting a shift towards traditional in-person shopping, as people may prefer the festive atmosphere and tangible product experience during the holy month.

However, Indonesia's e-commerce industry remained resilient, with a 14% increase in app sessions, indicating that Indonesian consumers' enthusiasm for online shopping did not wane with the observance of Ramadan.

Entertainment Apps: A Respite After Fasting

Entertainment apps became the go-to for relaxation during Ramadan, with global session counts increasing by 18% and the MENAP region by 26%. Indonesia and Pakistan stood out with session increases of 31% and 29%, respectively.

App session growth

Fintech App Interactions: A Mixed Bag

The trend for fintech apps during Ramadan was fascinating. While global fintech app sessions decreased by 3%, Egypt and the UAE surged ahead with 24% and 17% increases in session counts.

Mobile Gaming Interactions Continue to Grow

The global mobile gaming sector saw a slight improvement in user interactions during Ramadan 2023, with session counts increasing by 3 percentage points. The METAP region experienced an 11% increase, with Indonesia and Pakistan leading with 17% and 15% growth in gaming sessions.

Health and Fitness Apps See Notable Session Increases

Global health and fitness app sessions increased by 52% during Ramadan, with the METAP region seeing a 69% increase. Egypt and Pakistan experienced staggering growth rates of 179% and 108%.


⭐ Expert Tips: Ramadan is not just a period of religious observance but also a time for physical and spiritual purification. During this month, there is an increased focus on personal health and spiritual well-being, which positively impacts the usage of fitness apps:

  • Enhanced Health Consciousness: With heightened awareness of health during Ramadan, people seek nutritious diets and moderate exercise. Fitness apps can cater to this demand by offering customized Ramadan health plans.
  • Mental Well-being Focus: The holy month emphasizes mental tranquility. Fitness apps can integrate features such as meditation and yoga to assist users in achieving mental balance.
  • Guidance on Time Management: Fasting during daylight hours means that workouts need to be scheduled effectively. Fitness apps can provide efficient exercise routines and recommendations for the non-fasting hours.
  • Nutritional Guidance: Apps can offer meal plans tailored for Ramadan, helping users to consume the right amount of nutrients during Suhoor (pre-dawn meal) and Iftar (meal to break the fast).

By providing these directives, fitness apps not only help users maintain a healthy lifestyle during Ramadan but also promote long-term physical and spiritual health.

Furthermore, a critical initial step for the success of an app is visibility in the app marketplace. ASOWorld offers a variety of effective solutions to help you achieve this goal. By ensuring your fitness app stands out in the crowded market, you can reach more users who are seeking support during Ramadan and beyond.

ASOWorld service
* Grow with our app growth solutions - choose a guaranteed app ranking service for the TOP 5 app ranking acquirement, and maximize your app traffic. Or click the image above (to increase app installs service for app visibility).

* What Is the Keyword Guaranteed Ranking Service? What Is the Advantage of It?



Key Industries with Highest Engagement During Ramadan 2023

During Ramadan 2023, key industries in the METAP region experienced varying levels of engagement, with some seeing a notable increase in average session durations within their apps:

  • E-commerce Apps: In the METAP region, there was a slight increase in the average session length, rising from 11.07 minutes to 11.73 minutes. Indonesia, in particular, saw a significant jump in e-commerce app session duration, from 14.46 minutes to an impressive 20.66 minutes during Ramadan.

  • Entertainment Apps: Bangladesh's entertainment apps saw an increase from an average session length of 17.45 minutes to 19.28 minutes. Indonesian entertainment apps also experienced a rise in session duration, from 21.64 minutes to 22.89 minutes.

  • Turkey's Entertainment and Gaming Apps: Turkey led the region in terms of entertainment app engagement, with the average session length climbing from 28.87 minutes to 29.25 minutes. The average session duration for mobile games in Turkey also increased from 32.39 minutes to 33.77 minutes during Ramadan.


These statistics indicate a heightened level of user engagement in entertainment and e-commerce apps during Ramadan, with longer session durations suggesting that users were more immersed in these digital experiences, possibly due to the altered daily routines and increased leisure time after iftar.

A Seasonal Spike or a New Norm: What Factors Influenced the Ramadan Revenue Rise in Apps?

Across all app categories globally, revenue events during Ramadan 2023 increased by 15% over the annual average, with the METAP region seeing a 13% rise. Egypt, Indonesia, and Pakistan all achieved growth, with Indonesia leading with a 31% increase in revenue events.

MENAP| Top markets by consmer spend on apps during Ramadan

Regional Variations in E-Commerce App Revenue

E-commerce app performance varied across regions during Ramadan. While global e-commerce app revenue events saw a slight decrease (2%), the METAP region experienced a 6% drop, with Bangladesh's revenue plummeting by 60%. However, Indonesia and Saudi Arabia saw robust increases of 85% and 19%, respectively.

App revenue

METAP Region's Entertainment App Revenue Grows

Entertainment apps saw an overall positive trend, with global revenue events growing by 18% and the METAP region by 59%. Saudi Arabia and the UAE experienced increases of 50% and 31%.

Mobile Gaming Revenue Achieves Growth

Compared to the 2023 average, global gaming app revenue events during Ramadan increased by 13%, with the METAP region seeing a 15% rise. Indonesia and Pakistan's revenue growths were 28% and 16%, respectively, indicating the indispensable role of mobile gaming as a form of digital leisure even during the holy month.

How Can App Developers & Marketers Tap into Ramadan's Peak Engagement Periods?

Optimize Apps for Peak Interaction Times

Analyze previous year's data to understand when users are most active, such as post-Iftar, and plan marketing promotions accordingly.

Use In-App Messages and Push Notifications Wisely

If used correctly, in-app messages and push notifications can significantly boost user interaction. However, timing and relevance are key to avoid disrupting user activities.

Offer Special Deals and Features

Consider launching Ramadan-exclusive sales, discounts, or features to enhance the user experience during the festival.

Support Charitable Causes

Charity is a crucial aspect of Ramadan. Show your brand's commitment by integrating donation features within your app to facilitate charitable giving.

Improve Fasting Users' App Experience

Health and fitness apps should include features tailored for fasting users, such as customized fitness plans and hydration trackers, to increase user interaction and loyalty.

Monitor Real-Time Data and Adjust Flexibly

Track the performance of marketing campaigns in real-time and adjust strategies based on user interactions. Conduct A/B testing to refine messaging and optimize promotions.

Prepare for Post-Ramadan Activities

Ramadan is an invaluable opportunity to acquire new users and retain existing ones. Stay abreast of trends and user preferences to craft effective marketing strategies for this year's Ramadan.

In summary, the Ramadan period of 2023 saw significant trends in mobile app usage, with varying degrees of growth across app categories and regions. Marketers should leverage these insights to optimize their strategies for the upcoming Ramadan 2024, focusing on user preferences and engagement patterns to maximize growth potential.

ASOWorld service
Click "Learn More" to drive your apps & games business with ASO World app promotion service now.


ASO Topic Mobile Growth,

SHARE THIS POST

In twitter faceBook

Get FREE Optimization Consultation

Let's Grow Your App & Get Massive Traffic!


All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.

Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.

Categories

  • App Marketing
  • App Promotion Strategy
  • App Promotion Case Study
  • Mobile Game & App Insights
  • App Store News
  • ASO Guides
  • ASO Basics for Beginners
  • App Store Rankings
  • User Acquisition
  • Mobile App Market Trends
  • Gaming Community
  • iOS 18 ASO Hub
  • ASOWorld News
  • Guideline Of ASO World Platform
Yelly H.
App Marketing Specialist
Follow Yelly H.:
With a passion for mobile app growth and a keen eye for detail, Yelly specializes in crafting strategies that enhance app visibility and drive user engagement. Outside of work, she enjoys staying active through sports and exploring new destinations through travel.

Comments

You are not logged in yet. Please Login / Register first

Related Blogs
AI App Insights: How Musk’s Apple Controversy Shapes ASO Strategies for App Growth
Mobile Game & App Insights

AI App Insights: How Musk’s Apple Controversy Shapes ASO Strategies for App Growth

Aug 13 2025
Mobile Game Marketing Insights: How MONOPOLY GO! Hit #1 in US App Store Grossing Chart
Mobile Game & App Insights

Mobile Game Marketing Insights: How MONOPOLY GO! Hit #1 in US App Store Grossing Chart

Jul 21 2025
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.