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Roku and Unity's partnership revolutionizes TV streaming advertising, enhancing app marketers' campaign strategies and user engagement.
In a move poised to reshape the world of mobile app advertising, Roku and Unity have embarked on a strategic partnership.
>>> Roku's Announcement
Their collaboration aims to assist mobile app businesses in leveraging TV streaming platforms to enhance their app installation campaigns.
>>> Video Streaming App Case Study: +80% App Downloads with ASO during 1 Month
Currently in the beta testing phase, this alliance marries Roku's extensive TV inventory with Unity's cutting-edge user acquisition technology, offering marketers a new avenue for growth.
The partnership between Roku and Unity is designed to create a symbiotic relationship between mobile app marketing and TV streaming audiences.
By integrating Roku's premium TV streaming inventory with Unity's Luna app marketing platform, the collaboration enables marketers to effortlessly blend connected TV into their user acquisition strategies.
Roku's Senior Director, Miles Fisher, underscores the significance of TV streaming as a performance channel. The integration facilitates not only campaign measurement and optimization but also the use of Roku's Action Ads for an enhanced user experience.
It allows for a seamless transition for viewers, who can initiate game downloads with their Roku remote and return to their TV content without interruption.
The collaboration aims to transform Connected TV (CTV) into a high-scale performance channel for apps and games. Omer Kaplan of Unity Grow stresses the untapped potential of CTV, envisioning it as a powerful new opportunity for app marketers to drive growth and value.
Following the beta phase, Luna will work with a select group of partners to broaden their reach on the Roku platform. This comes on the heels of Roku's recent partnership with Spotify to introduce video ads on the music streaming service.
This partnership is a game-changer in the advertising realm, offering a glimpse into the future of multi-platform user acquisition. By harnessing the power of TV streaming, Roku and Unity are setting a new standard for how mobile app marketers can engage with audiences and track campaign performance.
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