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Dec 26 2022
App stores use their algorithms to "scan" app pages and analyze metadata. The presence of keywords in the text elements allows the app to be indexed in search results, increasing organic traffic visibility.
The name of the app is the most important factor in text optimization. This app used only branded keywords while ignoring general ones, that's a big problem.
Non-brand, category, or general keywords are search queries that do not include a brand name, for example, calculator, step tracker, food delivery, and so on. You will lose traffic if you ignore general keywords and only use branded queries in your promotion.
We also optimized the other indexed texts. For example, we used as many characters as possible and strike a balance between including keywords and making the text interesting to users.
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Even popular no-code apps with thousands of installs have low keyword positions due to poor search engine optimization.
The app is indexed for the main keywords due to basic text element optimization, but it ranks low. Because of this, it was virtually invisible to potential users. The ASO World team must rework the text elements while keeping ASO rules in mind and using additional locales.
In-App Purchases (IAPs) in the App Store are traditionally classified as either regular or promoted. Regular IAPs are those that can only be purchased within the app. Promoted apps can be found directly in the App Store on the app page, as well as being indexed by keywords, ranked in search results, and featured in selections.
In terms of ASO, a common flaw is a failure to optimize in-app purchases. For example, in-app purchases are available in this no-code app, but they are not promoted and are only available within the app.
The ASO also includes work with ratings and feedback. User feedback is an invaluable source of app information. The reviews you receive contain the most useful tips, feature requests, and bug reports.
Usability and stability issues frequently lower an app's ranking and generate a lot of negative feedback, which must also be addressed to maintain conversion and good ranking.
It was possible to increase both impressions and installs as a result of the new and improved keyword positions after the metadata release. Our calculations show that the increase amounted to an additional 380-400 impressions per day and 45-50 installs per day.
Mobile Growth, App Store Optimization, Keyword Research, User Acquisition, App Growth Case Study,
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