No Code Development Case Study: How To Promote Your No Code App?

No-code platforms are a rapidly expanding market: by 2024, they are expected to account for 60% of all application development and generate $187 billion in revenue (up from $12.17 billion in 2020).

Walmart and Venture Capitalists have both announced plans to acquire a no-code startup, with the former calling low-code/no-code technologies a "core part of their investment strategy."

No-code development platforms offer drag-and-drop tools that allow businesses to quickly develop software without coding. To quickly assemble and design applications, the platforms include WYSIWYG editors and drag-and-drop components. These tools can be used by both developers and non-developers to practice rapid application development with customized workflows and functionality. 

Many of these products are aimed at enterprise-sized businesses that need to rapidly design large-scale business processes and workflow applications. The tools provide the workflow, element library, and interface customization templates for creating fully functional applications without coding.

Related reading:
No Code Development Guide: What is No Code Development? Who Is No Code Development For?

This article will concentrate on the organic promotion of no-code apps as well as the nuances of app page optimization for app stores.



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App Story

Our customer's no-code app is a development tool for app developers of all skill levels. It enables businesses to deliver enterprise-class low-code applications with intuitive and intelligent experiences at scale and speed. This app's low-code/no-code tools and processes enable both novice and experienced full-stack developers to create consumer-grade applications without the complexity and long development cycles associated with traditional development methods.

The app's name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

Our goal was to identify new growth points for the app and increase the app download & conversion rate.

App Store Optimization solution

First and foremost, we conducted a competitor analysis. We chose the key points that needed optimization based on the number of installs and the income of competitors in the niche. Then we compiled new text metadata using the most extensive semantic core. Here are what we exactly did.

App stores use their algorithms to "scan" app pages and analyze metadata. The presence of keywords in the text elements allows the app to be indexed in search results, increasing organic traffic visibility.

The name of the app is the most important factor in text optimization. This app used only branded keywords while ignoring general ones, that's a big problem. 

Non-brand, category, or general keywords are search queries that do not include a brand name, for example, calculator, step tracker, food delivery, and so on. You will lose traffic if you ignore general keywords and only use branded queries in your promotion.

We also optimized the other indexed texts. For example, we used as many characters as possible and strike a balance between including keywords and making the text interesting to users.


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Even popular no-code apps with thousands of installs have low keyword positions due to poor search engine optimization. 

The app is indexed for the main keywords due to basic text element optimization, but it ranks low. Because of this, it was virtually invisible to potential users. The ASO World team must rework the text elements while keeping ASO rules in mind and using additional locales.

In-App Purchases (IAPs) in the App Store are traditionally classified as either regular or promoted. Regular IAPs are those that can only be purchased within the app. Promoted apps can be found directly in the App Store on the app page, as well as being indexed by keywords, ranked in search results, and featured in selections.

In terms of ASO, a common flaw is a failure to optimize in-app purchases. For example, in-app purchases are available in this no-code app, but they are not promoted and are only available within the app.

The ASO also includes work with ratings and feedback. User feedback is an invaluable source of app information. The reviews you receive contain the most useful tips, feature requests, and bug reports.

Usability and stability issues frequently lower an app's ranking and generate a lot of negative feedback, which must also be addressed to maintain conversion and good ranking.

It was possible to increase both impressions and installs as a result of the new and improved keyword positions after the metadata release. Our calculations show that the increase amounted to an additional 380-400 impressions per day and 45-50 installs per day.